FINANCE MANAGEMENT MIBM GLOBLA MBA EXAM ANSWER SHEET PROVIDED
FINANCE MANAGEMENT
Total Marks – 100 SECTION – A Q1. Attempt all 10 (10X2=20) ______ is concerned with the duties of the financial managers in the business firm. A. Financial Management B. Accounting Management C. Personnel Management D. Merger Financing leverage A. Contribution/Earnings before interest and tax B. Earnings before interest and tax/ Earnings before tax C. Earnings after interest and tax/ Earnings after tax D. None of these Capital structure represents A. Ratio between different forms of capital B. All Liabilities C. All Assets D. Assets and Liabilities If nominal rate of return is 10% per annum and annual effective rate of interest is 10.25% per annum, determine the frequency of compounding:
A. 1 B. 2 C. 3 D. None of the above The bond with shorter maturity will have ————- duration A. moderate B. higher C. lower D. average Bird in hand – argument is given by A. residuals theory B. walter model C. mm model D. gordons model When the required rate of return is less than the coupon rate the premium on the bond- A. remains same B. Variable C. decline D. increases Incase of risky projects the required rate of return would generally be- A. Neutral. B. Lower. C. Moderate. D. higher. Face value is the value stated on the face of the bond and is known as-
A. Redemption Value. B. Per Value C. Intrinsic Value D. Market Value SECTION – B 2- Complete any 5 (5X8=40)
1) The concept of financial leverage is significant, as it has a direct relation with capital structure. Do you agree? If so, substantiate your arguments.
2) Compare and contrast NPV Vs. IRR as method of appraising capital investment. Which method is better and why?
3) Discuss the long term source of Finance ?
4) Write in brief about –
a) Operating Leverage
b) Capital Structure
c) Wealth Maximization
d) Profitability Index method of Capital Budgeting
5) Define the term “Working Capital” . On the formation of a new business what consideration are taken in account in estimating the amount of working capital needed?
6) Explain the inter relationship amount financing , investment and dividend distribution decision of financial Management
SECTION – C
Note: Attempt both these questions Total Marks: 40
1. ABC has emerged as India’s most admired company ahead of Hindustan Unilever, ITC, and Infosys says global management consultancy Hay Group. ABC replaced last year’s winner group company Tata Steel by scoring highest on parameters such as corporate governance, financial soundness, and talent management. Two criteria, in particular, Leadership, and Creating Shareholder Value separated the winners.
a) How do you think effective interaction between HR and finance department of a firm helps in achieving its skills?
b) Do you think that ABC has preferred the profit maximization approach over the wealth maximization approach?
2) XCL was established in 1965, operates from 500 different locations, including refineries, terminals, LPG plants, aviation service facilities, etc. They developed a Lotus Notes workflow tool and deployed it across the organization so that any capital investment proposal from any operating location in the country can be routed to relevant reviewers and approving authorities. With the implementation of the new online system, the total cost savings as a result of reduced man-hours amounts to about Rs 25 lakh per annum.
a) What do you think would have been the complexities involved in implementing this new project at XCL?
b) What are the various phases in the capital budgeting process? To what extent do you believe that automation can ease out the process?
MIBM GLOBAL MBA EXAM ANSWER SHEET PROVIDED
FINANCE MANAGEMENT
Total Marks – 100
SECTION – A
Q1. Attempt all 10 (10X2=20)
______ is concerned with the duties of the financial managers in the business firm.
A. Financial Management
B. Accounting Management
C. Personnel Management
D. Merger
Financing leverage
A. Contribution/Earnings before interest and tax
B. Earnings before interest and tax/ Earnings before tax
C. Earnings after interest and tax/ Earnings after tax
D. None of these
Capital structure represents
A. Ratio between different forms of capital
B. All Liabilities
C. All Assets
D. Assets and Liabilities
If nominal rate of return is 10% per annum and annual effective rate of interest is 10.25% per annum, determine
the frequency of compounding:
A. 1
B. 2
C. 3
D. None of the above
The bond with shorter maturity will have ————- duration
A. moderate
B. higher
C. lower
D. average
Bird in hand – argument is given by
A. residuals theory
B. walter model
C. mm model
D. gordons model
When the required rate of return is less than the coupon rate the premium on the bondA. remains same
B. Variable
C. decline
D. increases
Incase of risky projects the required rate of return would generally beA. Neutral.
B. Lower.
C. Moderate.
D. higher.
Face value is the value stated on the face of the bond and is known as-
A. Redemption Value.
B. Per Value
C. Intrinsic Value
D. Market Value
SECTION – B
2- Complete any 5 (5X8=40)
1) The concept of financial leverage is significant, as it has a direct relation with capital structure.
Do you agree? If so, substantiate your arguments.
2) Compare and contrast NPV Vs. IRR as method of appraising capital investment. Which method
is better and why?
3) Discuss the long term source of Finance ?
4) Write in brief about –
a) Operating Leverage
b) Capital Structure
c) Wealth Maximization
d) Profitability Index method of Capital Budgeting
5) Define the term “Working Capital” . On the formation of a new business what consideration are
taken in account in estimating the amount of working capital needed?
6) Explain the inter relationship amount financing , investment and dividend distribution decision
of financial Management
SECTION – C
Note: Attempt both these questions
Total Marks: 40
1. ABC has emerged as India’s most admired company ahead of Hindustan Unilever, ITC,
and Infosys says global management consultancy Hay Group. ABC replaced last year’s
winner group company Tata Steel by scoring highest on parameters such as corporate
governance, financial soundness, and talent management. Two criteria, in particular,
Leadership, and Creating Shareholder Value separated the winners.
a) How do you think effective interaction between HR and finance department of a firm
helps in achieving its skills?
b) Do you think that ABC has preferred the profit maximization approach over the wealth
maximization approach?
2) XCL was established in 1965, operates from 500 different locations, including refineries,
terminals, LPG plants, aviation service facilities, etc. They developed a Lotus Notes
workflow tool and deployed it across the organization so that any capital investment
proposal from any operating location in the country can be routed to relevant reviewers
and approving authorities. With the implementation of the new online system, the total
cost savings as a result of reduced man-hours amounts to about Rs 25 lakh per annum.
a) What do you think would have been the complexities involved in implementing this new
project at XCL?
b) What are the various phases in the capital budgeting process? To what extent do you
believe that automation can ease out the process
HUMAN RESOURCE MANAGEMENT
Total Marks – 100
SECTION – A
Q1. Attempt all 10 (10X2=20)
HRM can be understood as a process of
A. A. Environmental scanning
B. Stakeholder analysis
C. Market sampling
D. Opportunity analysis
___________ is the art and science.
A. labour legislation
B. human resource management
C. allotment of right job to right one
D. all of the above
The actual achievements compared with the objectives of the job is
A. Job Performance
B. Job evaluation
C. Job description
D. None of these
When appraisals are made by superiors, peers, subordinates and clients then it is called ______________.
A. 360 degree feedback
B. 180 degree feedback
C. Self – appraisal
D. All of these
One of the most popular methods of increasing employee responsibility and control is ______________.
A. Outsourcing
B. “Military model” of management
C. Work teams
D. Manpower planning
Competencies are the
A. Knowledge
B. Skills
C. Behaviour
D. All of these
A portrayal of replacing the employees is
A. Job chart
B. Replacement chart
C. Workers chart
D. Employees chart
In depth description of a particular situation ______________
A. Group Discussion
B. Personal Interview
C. Case
D. Survey
Which is the scientific method in accumulating knowledge about mans social behavior?
A. Anthropology.
B. Social work.
C. Sociology.
D. Psychology.
Manager represents his organization or unit while interacting with outsiders is called as ______________.
A. Disseminator role.
B. Spokes person
C. Resource allocator.
D. Entrepreneur role
SECTION – B
2- Complete any 5 (5X8=40)
1) List the modern sources and processes in recruitment? State any process with example
2) Explain human resource management and how it relates to the management process.
3) What are the life and career stages? How do the organizations plan for the career of employees
based on the career stages?
4) Write notes on the following with example
(a) Talent Acquisition.
(b) Job Enrichment.
(c) Vestibule Training
(d) Behaviorally Anchored Rating Scales
5) Explain the techniques of employee demand forecasting in detail.
6) Distinguish between Training and education. Describe the philosophy of training and the
training need assessment and the objectives to be set to begin meeting training needs
7) As a HR manager you have been asked by your organization to organize a management
development programme. What steps will you take to make it successful?
SECTION – C
Note: Attempt both these questions
Total Marks: 40
1. X company limited has five branches at Tamil Nadu with corporate office at Chennai.
The structure is product based and each branch produce one product and all are
automobile related. There was a post vacant for the position of vice-president at head
office. The production Engineer of Coimbatore is the most suitable person by all areas
like seniority, qualification and ability. But, the problem is that if he is disturbed from
Coimbatore no one can take his responsibility and the president felt a very big gap.
Q1) What is the problem and how will you sort it?
2) A policy is a plan of action. It is a statement of intention committing the management to
a general course of action. When the management drafts a policy statement to cover some
features of its personnel programmes, the statement may often contain an expression of
philosophy and principle as well. Although it is perfectly legitimate for an organization to
include its philosophy, principles and policy in one policy expression
Q1) Why organizations adopt personnel policies explain the benefits?
Q2) what are the sources and content of personnel policies?
Q3) Explain few personnel policies
Managerial Economics
Total Marks: 100
SECTION –A
Q1. Attempt any 15 (15X2=30)
1. When a firm’s average revenue is equal to its average cost, it gets ________.
a. Super profit
b. Normal profit
c. Sub normal profit
d. None of the above
2. Given the price, if the cost of production increases because of higher price of
raw materials, the supply
a. Decreases
b. Increases
c. Remains same
d. All of the above
3. Which of the following is a characteristic of a perfectly competitive market?
a. Firms are price setters.
b. There are few sellers in the market
c. Firms can Exit and enter the market freely.
d. All of the above
4. Managerial Economics as a specialized branch of Economics.
a. Provide ready-made solutions to business problems
b. Provide logic and methodology to find solutions to business problems
c. provide alternative answers to specific business problems.
d. Provide theoretical background to analyze business problems
5. The first stage in the five-step decision process described in the text is to
a. define the problem.
b. select the best possible solution.
c. determine the objective.
d. identify possible solutions.
6. At the point of equilibrium of firm (under perfect competition):
a. MC curve must be rising
b. MC curve must be falling
c. MR curve must be rising
d. None of these
7. Given the price, if the cost of production increases because of higher price of
raw materials, the supply
a. Decreases
b. Increases
c. Remains same
d. Any of the above
8. The cost recorded in the books of accounts are considered as
a. Total cost
b. Marginal cost
c. Average cost
d. Explicit cost
9. In a perfectly competitive industry, a firm can
a. Make an economic profit in the short-run but not in the long-run
b. Make an economic loss in the short-run but not in the long-run
c. Make an accounting profit, but not an economic profit, in the long-run
d. All of the above
10. A tabular representation of different quantities of a commodity demanded at
different prices are known as
a. Demand series
b. Demand schedule
c. Demand pattern
d. Statistical demand table
11. By tying a manager’s compensation to the performance of the firm relative
to that of its competitors, corporate stockholders and directors create incentives
that tend to resolve the
a. possibility of bankruptcy.
b. hidden agenda scenario.
c. principal-agent problem.
d. firm’s opportunity costs
12. Carrying the line of only one manufacturer is known as
a. Exclusive assortment
b. Open bid
c. Negotiated contract
d. Deep assortment
13. Adoption rate will be higher and faster if the product has
a. Lower price
b. Greater utility
c. Compatibility with society
d. All of the above
14. Under ______, price is determined by the interaction of total demand and
total supply in the market.
a. Perfect competition
b. Monopoly
c. Imperfect competition
d. All of the above
15. If price changes from $1.00 to $0.95 what is arc elasticity?
a. %2.5
b. %5
c. %25
d. %50
16. If the variable is greater than 1 the elasticity is
a. relatively inelastic
b. relatively elastic
c. unitarily elastic
d. unitarily inelastic
17. The measure of the sensitivity to which the percentage change in one
variable affects another variables percentage change is referred to as ________
a. demand
b. Elasticity
c. supply
d. All the above
SECTION –B
Q2. Attempt any 10 (10X3=30)
1. State the definition of law of equi-marginal utility?
2. Explain the scope of managerial economics?
3. What is the significance of managerial economics?
4. What are the objectives of profit planning?
5. Define Marginal propensity to consume (MPC)?
6. Distinguish fixed and variable cost?
7. What is demand forecasting?
8. What is meant by Cartels?
9. What is price discriminations?
10. What is cost Benefit Analysis?
11. Explain the term disinvestment with example?
12. What are the features of Oligoploy?
SECTION –C
Q3. Attempt any 2 (10X2=20)
1. Explain the various methods of computing National income and narrate
the practical difficulties in the estimation of National income?
2. Define “Production Function”. Explain with diagram , the three stages of the
Law of Variable Proportions?
3. Explain the following pricing strategies:-
a. Cost plus Pricing
b. Penetration Pricing
4. What is Capital Budgeting? Describe the steps involved in project Evaluation?
5. Justify the need for government intervention in the economy?
6. Explain the classification of market on the basis of degree of competition?
Q4. Attempt any 1 (20X1=20)
CASE 1:
The case discusses India’s demonetization in 2016 which resulted in the
scrapping of high value currency notes of Rs. 500 and Rs. 1,000. This was the
third time in the history of India that the government had junked notes of high
denomination to attack black money. The primary objectives of the 2016
demonetization were to curb the circulation of counterfeit notes in the economy
along with removing black money, corruption, and stopping funding of activities
of terrorism. Though the move was intended to curb illicit activities, it ended up
causing chaos among the common people of the country and suffering to small
businesses and traders due to the cash crunch. There were serpentine queues of
people outside banks and ATMs to exchange the junked notes and withdraw new
currency of Rs. 500 and Rs. 2,000.
1. Give your View on Chaos, Confusion, Fear and Bright side of demonetization?
2. Wave of demonetization across the world?
CASE 2:
This case discusses the Foreign Direct Investment (FDI) reforms in the Retail
sector in India. In 2015, changes made in the retail sector aimed at further
relaxing and simplifying the process of foreign investment in the country. The
case talks about the history of FDI in retail followed by the first change in the
retail sector in 1997, when FDI up to 100% was allowed under the government
route in cash and carry (wholesale) trade. The impact of the change was positive
and led to series of reforms over the years. The FDI changes in 2012 in single
brand and multi-brand were termed as major changes in the retail industry.
These reforms led to a transition in the retail industry in India. While the 1990s
were dominated by mom-and-pop stores, various international brands like Gap,
Zara, Fendi, Giorgio Armani, Versace, DKNY, Diesel, etc. had established a
presence in the country by 2016.
1. Write in detail about FDI reforms in single-brand retail and multi-brand retai
MARKETING MANAGEMENT
Total Marks – 100
SECTION – A
Q1. Attempt all 10 (10X2=20)
Which of the following is NOT an element of the marketing mix?
A. Distribution
B. Product
C. Target market
D. Pricing
______________ is the collection and interpretation of information about forces, events, and relationships
that may affect the organization.
A. Environmental scanning
B. Stakeholder analysis
C. Market sampling
D. Opportunity analysis
The use of price points for reference to different levels of quality for a company’s related products is typical
of which product-mix pricing strategy?
A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing
The term marketing refers to:
A. New product concepts and improvements
B. Advertising and promotion activities
C. A philosophy that stresses customer value and satisfaction
D. Planning sales campaigns
Market expansion is usually achieved by:
A. More effective use of distribution
B. More effective use of advertising
C. By cutting prices
D. All of the above are suitable tactics
Diversification is best described as which of the following?
A. Existing products in new markets
B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets
Marketing channel that involves no intermediaries to made their products available to final buyers is classified
as
A. Direct channel
B. Indirect channel
C. Static channel
D. Flexible channel
Segmentation is the process of:
A. Dividing the market into homogenous groups
B. Selecting one group of consumers among several other groups
C. Creating a unique space in the minds of the target consumer
D. None of these
Augmented product contains ______________.
A. Basic needs.
B. Functional characteristics.
C. Additional benefits.
D. Expected features.
Demographic segmentation refers to.
A. The description of the people and the place in society
B. The description of the people’s purchasing behavior
C. The location where people live
D. Geographic regions.
SECTION – B
2- Complete any 5 (5X8=40)
1) What is meant by Market Segmentations? What are the criteria of successful Market
segmentation?
2) Some of the Environmental forces are controllable whereas the others are beyond the control of
a firm – Discuss.
3) What are various factors in the marketing environment which must be kept in mind while
designing marketing strategies? Elaborate with illustrations.
4) Write notes on the following with example
(a) E-commerce.
(b) Managing the Sales Management.
5) Explain the problems of Rural Marketing.
6) What are the Various Kinds of Pricing Strategies – Discuss.
7) How retailers are participating in the Global Retail Environment.
SECTION – C
Note: Attempt both these questions
Total Marks: 40
1. In 1950, Chitale Bandhu Mithaiwale, a small family-owned sweet and savory snacks shop,
was founded in Pune, India. In 2020, the fourth-generation members of the owner’s family
ran the business but the small local shop had become a prominent brand in India and
abroad. In the highly competitive Indian sweets market, where many powerful Indian and
international players were present, the brand was successful due to its focus on product
quality and product innovation, efficient supply chain management, and process
automation. The company had chalked out an ambitious growth plan for the future too.
A. What are the success factors of this Business?
B. Analyzes its present growth strategy with respect to its business environment and today’s
scenario?
C. What should be the marketing mix of the company in today’s competitive scenario
2. Hindustan Unilever Limited (HUL) to reach inaccessible markets. In 2003, HUL had changed
its strategy toward rural markets to arrest the de-growth in sales. As against its earlier strategy
of each business division dealing with the rural market on an individual basis, the multinational
adopted a single organizational-push approach to achieve greater penetration and sales.
HUL planned to reach 235,000 villages, up from 85,000 villages in 2003. It planned to reach
villages with a population of less than 2,000. This would help the company penetrate deeper
into the market, which would eventually lead to better sales. The case explores how channel
design decisions are taken, the various steps to be followed in the channel design process, and
the decision to be made in every process. and to identify and evaluate major channel
alternatives.
A. Kindly illustrate the channel design process in this case ?
B. What will be the best distribution channel which should be followed
Organizational Behavior
Total Marks: 100
SECTION –A
Q1. Attempt any 15 (15X2=30)
1. “———— are social inventions for accomplishing goals through group
efforts”
a. Management
b. Organization
c. Leadership
d. Behavior
2. Process or administrative theory of organization is being given by
a. Elton Mayo
b. Henry Fayol
c. F.W. Taylor
d. Max Weber
3. Who proposed “bureaucratic structure” is suitable for all organization
a. Elton Mayo
b. Henry Fayol
c. F.W. Taylor
d. Max Weber
4. The ________ leadership style is an expression of the leader’s trust in the
abilities of his subordinates.
a. Participative
b. Delegative
c. Authoritarian
d. All of the above
5. Today’s organization are
a. Open system
b. Closed system
c. Open as well as closed
d. None of these
6. A study of human behaviour in organizational settings is
a. Individual behaviour
b. Group behaviour
c. Organizational behaviour
d. None of these
7. S-O-B-A Model combines two models namely S-R Model and
____________Model
a. Human being
b. Reponse
c. Stimuli
d. Drive
8. The percentage of employees who work more than 50 hours per week has
risen by ___________ over the past twenty years.
a. 25%
b. 40%
c. 30%
d. 37.5%
9. Communication begins with
a. encoding
b. idea origination
c. decoding
d. channel selection
10. Functional mangers are responsible
a. for a single area of activity
b. to the upper level of management and staff
c. for complex organizational sub-units
d. for obtaining copyrights and patents for newely developed processes and
equipment
11. ______________________embodies a team concept , is based on the
principle of mutual contribution by employer and employees
a. Autocratic model
b. Custodial model
c. supportive model
d. Collegial model
12. Studying the future and arranging the means for dealing with it is part of the
process of
a. Organising
b. commanding
c. controlling
d. planning
13. The unintentional biasing of research outcomes due to the possibility that
simply paying attention to the experimental subjects causes their behaviour to
change is known as the
a. Mayo effect
b. Cause and effect
c. Hawthorne effect
d. Law and effect
14. Organization Behavior is
a. An interdisciplinary approach
b. A humanistic approach
c. Total system approach
d. All of these
15. —————- is “the reactions of individuals to new or threatening factors
in their work environments”
a. Attitude
b. Stress
c. Dissonance
d. Disappointment
16. Behaviour, power, and conflict are central areas of study for
_____________.
a. sociologist
b. Anthropologists
c. Social psychologists
d. Operations analysts
17. Sathish has a low absenteeism rate. He takes responsibility for his health
and has good health habits. He is likely to have a(an):
a. Internal locus of control
b. External locus of control
c. Core locus of control
d. High emotional stability level
SECTION –B
Q2. Attempt any 10 (10X3=30)
1. Explain in brief any 3 :-
a) Rumors b) Transformational Leadership c) Quality of work life d) Delphi
Technique .
2. Define Organization Behaviour?
3. Differentiate between leader and manger ?
4. Define Stress , Attitude , and Perception
5. What is meant by values ?
6. Write notes on a. Organizational culture b. Emerging trends I OB ?
7. “ Motivation is the core of management “. Write your views
8. How power and politics affect organization?
9. Explain the Factor influencing the group behaviou?
10. What is IS organizational structure?
SECTION –C
Q3. Attempt any 2 (10X2=20)
1. Define Organizational behaviour? What are the challenges before OB?
2. What is stress Management? Which are the reasons for stress in an
organization?
3.Identify the five primary conflicthandling intentions, giving the title of each an
d the cooperative and assertiveness dimensions of each in details ?
4. What are the causes of conflict at the workplace? How shall you manage such
conflicts?
5. What do you mean by the term Transaction Analysis? Explain three types of
ego states of a person?
6. What is Organization Development? Describe the steps involved in the
organizational development process?
Q3. Attempt any 1 (20X1=20)
CASE: 1
Ajay, 23 year old, fresh MBA with HR, starts his career has a junior HR executive
at Raj Manufacturing House. His boss is a simple B.Com. Degree holder with 4
years of handy experience. He does not like Ajay’s joining the company and
therefore tortures him by different ways. He wants Ajay to resign so he almost
harasses him by playing politics in background. Ajay comes to know about this.
1. If you were a friend, what advice would you give him?
2. What do you think is the reason for the boss’ negative behavior?
CASE: 2
Organizational learning and learning within organizations through four short film
clips. The film clips discuss the need to let people make mistakes and learn from
these errors and the need to have a culture that permits mistakes, especially
when the organization seeks to empower employees. Employees who take
necessary risks are bound to make mistakes sometimes ‐ what is important is
that they do not make the same mistake again. Learning is the process of
acquiring knowledge through experience which leads to an enduring change in
behaviour. Ultimately, that behaviour should manifest in better organizational
decision making, improved productivity, better performance etc. An organisation
which encourages and facilitates the learning and development of people at all
levels of the organisation, values the learning and simultaneously transforms
itself, is deemed a learning organization.
1. How does the organization and its employees meet this challenge ?
2. How do employees learn by trial and error ?
PRINCIPLES AND PRACTICES OF MANAGEMENT
Total Marks – 100
SECTION – A
Q1. Attempt all 10 (10X2=20)
Group brainstorming encourages all of the following except ______________
A. Team building
B. Analysis of alternatives
C. Convergent thinking
D. Uninhibited verbalization
All of the following are the levels of communication EXCEPT ______________
A. Intrapersonal Communication
B. Interpersonal Communication
C. Mediated Communication
D. Frame Communication
Frederick Taylor and Frank and Lillian Gilbreth were advocates of an approach to management involving the
use of scientific method, known as ______________
A. The contingency approach.
B. Scientific management.
C. The quantitative approach
D. Management science.
Which management concept suggests that low-importance decisions be handled by subordinates, so that
managers can focus on high-importance decisions?
A. management by objective
B. management by exception
C. participatory management
D. inclusionary management
Authority, discipline, unity of command, and unity of direction are ______________
A. Principles of the human relations movement
B. Taylor’s four principles of management.
C. Elements of Weber’s ideal bureaucratic structure.
D. Four of Fayol’s fourteen principles of management.
Management is what a manger does_____________.
A. Peter F.
B. Drucker Terry.
C. Louis Allan.
D. Henry Fayol.
Henry Fayol laid down_____________.
A. 12 Principles
B. 13 Principles
C. 14 Principles
D. 15 Principles
Every subordinate should receive orders from and be accountable to only one superior is ________.
A. Unity of direction.
B. Unity of command.
C. Centralization.
D. Scalar chain.
The first and foremost function of management is ___________.
A. planning.
B. organizing.
C. controlling.
D. coordination.
Goals, aims, purposes, missions and target is also known as ____________.
A. objective.
B. strategies.
C. policies.
D. rules.
SECTION – B
2- Complete any 5 (5X8=40)
1) Define a) Management by Objectives b) Portfolio Matrix c) Decentralization d) Portfolio
matrix
2) Explain the systems theory of management. In what ways is it advancement over the classical and
human behavior approach?
3) What are the fundamental accounting assumptions? Are these different from accounting
policies? Explain.
4) What is power? How is it different from authority and leadership?
5) What are the different approaches of measuring organizational effectiveness? Explain.
6) Define leadership. Explain types of leadership with suitable examples ?
SECTION – C
Note: Attempt any two questions
Total Marks: 40
1) Marry opens a showroom in Goa after completing a course . She has employed eleven persons
in her showroom. For greater productivity, she divides the work into small tasks and each
employee is trained to perform his/her specialized job. The sales persons are allowed to close a
deal with a buyer by giving a maximum of 10% discount, whereas the decision to give any
further discount rests with Marry as the final authority. In the earlier days of starting of the
business, five of her employees were asked to put in extra hours of work. In return she had
promised to give them a special incentive within a year. Therefore, after six months when the
business was doing well, she awarded a cash bonus to each of these employees to honor her
commitment. However, when it comes to settling the conflicts among her employees, she tends
to be more biased her female employees.
a. Identify and explain the various principles of management that are being applied by Marry
by quoting lines from the paragraph.
b. Identify and explain the principle of management which is being violated by Marry by
quoting lines from the above paragraph
c. State any one effect of the violation of the principle of management by Marry as identified in
part (b) of the question.
2. Ramya Industries ltd. manufactures fashionable and designer clothes. Recently it finds that
the demand for its product been declining. After market research it was discovered that fashion
and tastes of the consumers is changing a pace. Consumers demand is increasing. New
competitors have entered the market with new design. It is difficult for the company to predict
future happening. Also it is difficult to know the extent of the relative impact of the social,
economic, political, technological or legal factors on decrease in demand of its product in the
market. A meeting was held in which managers from different functional level heading
production, marketing, financial etc. for example, chief operating officer, chief finance officer,
vice president (marketing) were present to discuss how to deal with the situation. After a long
discussion, it was decided that they would study and analyze the market first to identify
customers taste and fashion and then manufacture garments accordingly. It was also decided to
increase expenditure on advertising, after sale service, etc.
Identify any two features a business environment by quoting the lines from the above case.
(a) At which level of management the meeting of managers in Ramya Industries Ltd was held.
(b) Identify any two impacts of government policy changes on business, quoting lines from the
above case.
(c) State the importance of understanding of environment by business managers in the light of
the above para