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MBA Exam Question Answers

ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED

 

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
347 – M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST SEMESTER
Academic Year : 2021 – 2022
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for FIVE papers as per instructions.
Last date for submission : 26.10.2021
Last date for submission with late fee ` 300/- : 26.11.2021
NOTE:
1. Assignments sent after 26.11.2021 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on FIVE questions in each paper. For each question the
answer should not exceed 4–pages. Each assignment carries 25 marks
(5 questions). You are expected to write FIVE questions for every subject.
Dr. R SINGARAVEL
DIRECTOR
347E1110 – PRINCIPLES OF MANAGEMENT
1. What do you mean by Management? Bring out the important principles of
Management?
2. Examine the importance of MBO and explain the measurability of
management by objectives.
3. What is mean by Planning? Elaborate the various steps to be followed in
planning.
4. Examine the barriers of effective communication.
5. Illustrate the concept of corporate social responsibility of business.
347E1120 – MARKETING MANAGEMENT
1. Discuss about the significance of Marketing.
2. What is marketing research? Elaborate the process of Marketing Research.
3. What are the pricing policies available in modern marketing concept?
Discuss in detail.
4. What is PLC? Explain the process of product life cycle with suitable
examples.
5. What do you understand by the term Advertising? Examine the uses of
advertising?
347E1130 – FINANCIAL MANAGEMENT
1. Discuss the goals of Financial Management.
2. What is meant by Working Capital? Explain different factors determining the
working capital?
3. Elaborate the different sources of long term finance? State the merits of long
term sources.
4. Discuss about Walter’s views on optimum dividend pay-out.
5. Explain the various dimensions of receivable management.
347E1140 – HUMAN RESOURCE MANAGEMENT
1. Discuss the scope of Human resource management.
2. What are the factors influencing performance appraisal? Discuss in detail.
3. What do you mean by Selection? Explain the various steps involved in
selection process.
4. Evaluate the recent HR policies and challenges of HRM in India.
5. Explain briefly the various methods of job evaluation.
347E1150 – MANAGERIAL ECONOMICS
1. Explain the significance of economic analysis in business decision.
2. Discuss how managerial economics is related to economics, statistics,
mathematics and accounting.
3. Enumerate the various methods for maximizing profits.
4. Illustrate the factors determining price elasticity of demand.
5. Narrate the different methods of forecasting demand for a product.
M.B.A. – (1ST SEM/ HRM) ASSIGNMENT- AUP/ C-1500
ANNAMALAI UNIVERSITY PRESS 2021 – 2022

 

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HRM
FIRST YEAR – SECOND SEMESTER
Academic Year : 2021 – 2022
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for FIVE papers as per instructions.
Last date for submission : 15.05.2022
Last date for submission with late fee ` 300/-: 31.05.2022
NOTE:
1. Assignments sent after 31.05.2022 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA-HRM
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on FIVE questions in each Course. For each question the
answer should not exceed 4-pages. Each assignment carries 25 marks (5 questions
x 5 marks = 25). You are expected to write FIVE assignment questions for every
course.
Dr. R SINGARAVELU
DIRECTOR
347E1210 – OPERATIONS MANAGEMENT
1. What are the continuous improvement tools?
2. Discuss the process involved in supply chain management
3. What do you understand by factor rating in location selection process?
4. Elaborate on the different types of facility layout.
5. What are the objectives purchasing?
347E1220 – MANAGERIAL COMMUNICATION
1. Discuss the elements of communication process?
2. How is oral communication different from written communication explain.
3. Write any two types of leadership styles with examples.
4. Describe the steps involved in writing a business memo?
5. Explain a) Research report b) Research proposal.
347E1230 – STRATEGIC MANAGEMENT
1. What are the steps involved in a strategic plan? Explain with examples.
2. Illustrate Stability, Expansion and Retrenchment Strategies.
3. Examine the importance of Porter’s Generic Strategies.
4. Define Strategic Position and Action Evaluation (SPACE) analysis.
Substantiate your views on SPACE.
5. What do you mean by the term Market Penetration? Evaluate the various
tactics to increase Market Penetration.
347E1240 – STATISTICS FOR MANAGERS
1. Demonstrate the probability theorem and examine the prediction of
conditional probability.
2. Evaluate the estimation of population parameters from sample statistics of a
research in your choice of specialization.
3. Enumerate the application of various statistical tests with a special focus on
regression analysis.
4. Draw a research model of your choice and demonstrate the procedure to use
PLS-SEM.
5. Draw the data analysis add-on in excel and compare it with other statistical
software.
347E1250–COMPUTER APPLICATION IN MANAGEMENT
1. Discuss in detail about the different generation of computers.
2. Summarize the Input and Output devices. Explain in detail about the data
storage devices.
3. Explain the different models of software development lifecycle.
4. Write an essay about the various topologies for networking with diagram.
5. Write the pros and cons of Anti-virus tools


ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT ANSWER

ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT ANSWER

2.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List the
applications and benefits if e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.2 E-COMMERCE: APPLICATION AND SECURITIES
1. “Electronic Commerce and Electronic Business – The Supporting Pillars of
Successful e-Commerce Business” – Do you agree this statement or not,
substantiate your views.
2. Elaborate the role of the Web in the marketing communication mix.
3. Digital Asset Management from an Intranet Perspective – Discuss.
4. Explain the Role of Human Resource Information Systems in Human
Resource Planning.
2.3 INTERNET AND JAVA PROGRAMMING
1. If you look for the best internet tools online to have a leg up on the
competition, assemble the top list of internet tools and describe them with
suitable illustrations.
2. HTML has been traditionally used for building web applications and web
pages that in turn, help in building a dynamic website. By using HTML
programming language develop a business website for your own online
business.
3. Method overloading in Java supports compile-time (static) polymorphism.
Discuss about Method Overloading with its rules and every concept with
suitable example.
4. Develop a JDBC application for storing and retrieving the vendor details from
a database of a Jewelry shop.
2.4 ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Design and develop web page with Java script for calculating the total price
amount of the online purchased items of an electronics shop.
2. i) Discuss the advantages and disadvantages of VB Script.
ii) Explain the data types, Variables, Operators and error dealing in VB Script.
3. Explain the three types of session bean and its applications. Explain the steps
in creation of stateless EJB.
4. Develop an application to demonstrate the features and advantages of servlet.
2.5 ENTERPRISE RESOURCE PLANNING
1. Identify the Organization that has requirement for ERP systems
implementations and make an introspection of the functionality that requires
such implementation. On behalf of the Organization prepare
2. A hardware Requirement details and submit.
3. A user Interface details and submit.
4. A gap analysis report and submit
5. Identify the Organization that has requirement for ERP systems
implementations and make an introspection of possible failure source to ERP
implementation.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption of
different strategies by a leading player defines different possible paths. Use a
decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example success and failure. Give reasons for the success and failure.
4. Technological factors represent major opportunities and threats, which must
be taken into account while formulating strategies. Discuss. How will a firm
build a sustainable technology based competitive advantage?
2.7.1 GLOBAL MARKETING
1. Give a detailed note on balance of payments in International Trade.
2. Elaborate Tariff and Non Tariff barriers in International Trade.
3. Examine the role of IMF and World Bank in International Trade.
4. Illustrate the various measures taken for export promotion and give a detailed
note on export licensing procedure.
2.7.2 STRUCTURED SYSTEM ANALYSIS AND DESIGN
1. Develop a Conceptual and ER model with DFD for online education student
centric learning process.
2. Describe how logical and physical design with dialogues can use in system
development and implementation with real time example.
3. Elaborate the various types of databases available and its use in business
applications.
4. Why some of the new system implementation fails? Explain how this can be
overcome and identify ways to increase the success rate.

 

2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Assume yourself as a managing director of a multinational corporation; what are
the measuring tools you will utilize to evaluate the impacts of inter country
differences on HRM? Justify your views with appropriate examples
2. Manpower planning is considered as the most primary and important task of HR
department internationally. Why is it not so in India? Also discuss the
consequences of not planning manpower requirements
3. Your Organisation is a multinational company based at India. Simultaneously
three executives looking after three geographical area decides to quit. The top
Management is asking you to conduct the exit interview for those tendered their
resignation. How would you organize the exit interview? Will you impress upon
them to continue? If “Yes” why? If “No” Why Not
4. A Human Resources manager working for a multinational company would be
expected to have a much broader knowledge of employment related matters
compared with a counterpart in a domestic company. What types of knowledge
would you expect an international HR Manager to have? List and explain five
items that you think most important in this regard?
2.2 INTERNATIONAL MARKETING MANAGEMENT
1. Explain the Different methods used by a researcher in conducting research in an
International Environment? Which method can be most effective while collecting
data about brand loyalty and why ?
2. Amazon.com has been an early winner in the on-line book business. Which
market segment has Amazon served? Are the Amazon target market segments in
the United States and the rest of the world identical?
3. “Modern marketing concept is applicable to all business organisations
irrespective of their size or nature of the goods or services marketed”- Do you
agree or disagree? Give your justification
4. Interview with friends and prepare the report and find out who would they go for
information for the products mentioned below and also indicate why do you view
her/him as the source of information and advice?
a) Computer note book b) Cell phones c) Holiday resort d) Toys.
2.3. INTERNATIONAL FINANCIAL MANAGEMENT
1. Elaborate the different criteria and difficulties in evaluating foreign projects
While making international investment decision for developing countries
investors.
2. “In the absence of a common currency throughout the world, a series of problems
arise in International cash management.” What are these problems? How can
these problems be overcome?
3. An export company wants to raise capital from international markets. What are
the basic considerations the firm should take into account while making this
international financing decision? Explain.
4. What is euro band market? How does international stock market operations is an
important aspect to a MNC.
2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. You are assigned the position of Chief Manager in a logistics company located at
Mumbai. You have customers across globe. Your responsibility is to collect the
goods from various sources and export it from the nearest port. How do you do
the operation, and explain the problems you may face during the logistical
operations?
2. Many innovations on technology-based approaches are well-suited to the
enhancement of the effectiveness of Supply Chain Management”-Justify the
statement by giving few applications of information technology in SCM.
3. Assume that you are the manager for a logistics, how will you develop your
organization? In that condition how would you manage disputes? Discuss and
elaborate the statement.
4. Illustrate with suitable example of supplier assessment techniques used in
logistics. Explain this as a logistic manager.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. “Strategic planning deals with formulating, implementing and evaluating
strategies to perform the cross functional decision of the company” Do you agree
or disagree? Substantiate your views.
2. Take an organization with which you familiar, and use relevant tools and
frameworks to identify and access the potential sources of competitive advantage.
To What extent will the sustainability of this competitive advantage depend upon
the organization strategic capabilities or its position within the industry?
3. Classical management-oriented organizations differ from strategy-focused
organizations. Discuss.
4. “Globalization presents a real challenge to the strategic management of Business
Corporations.” How can any group of people in any one company keep track of all
the changing technological, economic, political – legal and Socio-cultural trends
around the world? This is clearly impossible – Justify your views.
2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Exports made on re-export basis shall not be counted for reorganization, why?
2. Analysis the WTO, what role does the WTO play with respect to the Indian
economy.
3. “IMF and world bank serve the interests of industrialized nations rather than
these of the developing countries.” – Discuss.
4. Briefly explain the latest EXIM Policy of India. Identify the gains and losses of
those policies.
2.7.1: INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How do social and cultural influence the impact on international consumer
behavior.
2. “Experimental method of research is not suitable in management field”. Discuss,
what are the problems in the introduction of this research design in business
organization?
3. Discuss the major ethical issues in International marketing with three examples.
4. A company manufacturing electronic goods wants to know how best it can satisfy
its potential buyers in the Indian market. Give your suggestions for formulating
an appropriate marketing research proposal.
2.7.2 EXPORT AND IMPORT FINANCE
1. “Credit Insurance agencies will help the exporter & importer in financial
payments” – Prove it.
2. What is letter of credit? How finance importers will use letters of credit? Elaborate
different types of Letter of Credits prevailing in business.
3. Describe the general provisions related to import under the Foreign Trade Policy
(EXIM Policy) of Government of India. Do you think that these provisions facilitate
the foreign trade?
4. Do you think marine insurance is necessary one in export? Comment on it

 

2.1 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to you and
present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on executive
leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various organizations and
collect information about their Organizational Culture, analyze them and present
them with issues and strategies.
2.2 MANAGEMENT INFORMATION SYSTEM
1. A Person who understands all about Computer Hardware, software and Programming
may not be suited to design a computer based Management Information System. Why
not?
2. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all related
functional subsystem at all levels of activity. The system was never implemented
successfully. Why do you think it was a failure?
3. Using the Example of Selecting a personal computer .show the elimination by aspects
Decision procedure.
4. Discuss the amount of centralization that PBS has and whether this is functional or
dysfunctional.
2.3 DATA BASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity constraints that
must be checked for each update operation?
2. Describe the three-level architecture of DBMS? Also explain its importance in a
database environment.
3. What do you understand by distributed databases? Give the various advantages and
disadvantages of distributed database management system.
4. What are the ACID properties? Define atomicity, Consistency, isolation, and durability
and illustrate them through examples?
2.4 ELECTRONIC COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of buying and
selling of goods or services using electronic systems. List out the applications and
benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in E-Commerce.
3. Compare the communication system in traditional business and on-line business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software Industry.
2.5 ENTERPRISE RESOURCE PLANNING
Identify the Organization that has requirement for ERP systems implementations and
make an introspection of the functionality that requires such implementation. On behalf of
the Organization prepare
1) A hardware Requirement details and submit.
2) A user Interface details and submit.
3) A gap analysis report and submit.
4) Identify the Organization that has requirement for ERP systems implementations and
make an introspection of possible failure source to ERP implementation
2.6 DATA WAREHOUSING AND DATA MINING
1. Is snowflake schema one of the forms of arrangement in fact table. How many fact
tables are there in snowflake schema? Is fact table normalized or de normalized?
2. If you are an expert in data mining preparation, then prepare a comparison chart for
discrete and continuous data? How do you differentiate between discrete and
continuous data? Justify your answer with examples.
3. Explain the classification of data mining systems.
4. Elaborate how data warehousing and OLAP Technology useful for data mining.
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system to help
administer book loan at libraries. Identify the stakeholders in such a project. What
might be the objectives of such a project and how might the success of the project be
measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the whole of
the existing maintenance accounting system rather than simply plugging in additional
modules to deal with group accounts. Write a memorandum to the company’s legal
department outlining the important provisions that a contract to supply this system
should have.
3. An organization is contemplating the purchase of a project planning software tool such
as MS project and has decided to draw up quality specifications for the package. The
features that they are particularly concerned are, to set up details of new projects and
updating the project details with information about actual work completed. Draw up
quality specifications in respect of the qualities of 1.) Usability 2.) Reliability 3.)
Recoverability
4. Abc software company is to develop software for effective counseling for allotment of
engineering seats for students with high scores ranking from top colleges. The product
has to be upgraded if the common entrance score is to be considered. Describe the
appropriate product development life cycle and the standard skills required.
2.7.2 ADVANCED WEB DESIGN
1. Develop XML document that will hold player (Like Cricket) collection with field for player –
name, age, batting – average and highest – score. Write suitable document type definition
and schema for the XML.
2. Develop a web page for employee registration form using HTML and validate the
registration form with JavaScript.
3. What is RMI? Create a remote phone book server that maintains a file of names and
phone numbers and a client allows the user to scroll through the file using RMI
concept.
4. Create a website for a online super market. The website should have a home page which
helps the users to navigate to various other pages. Every web page in the website gives
a detailed description of different items present in the super market. Make the website
user friendly by adding relevant images and other formatting options. The last web
page should present a feedback form for the custo

2.1 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws to that the practices will be effective
and legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that
the testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. Develop an incentive plan for the following positions:
i. Chemical Engineer
ii. Plant Manager
iii. Used car sales force
iv. First-line supervisor
4. Identify the Paramount barriers for effective training programme in IT field
and how to crush them”. Explain with real life examples.
2.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical
pricing strategies that unscrupulous marketers may wish to attempt”.
Critically analyse the statement.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent Soap b) Designer Jewellery c) Breakfast Cereals.
3
2.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalisation are far more serious and fatal than
under-capitalisation.” – Discuss.
2. “An optimal combination of the decisions relating to investment, financing
and dividends will maximise the value of the firm to its shareholders”. –
Examine
3. The analysis of debt to equity ratios alone can be decreasing and an analysis of
the magnititude and stability of cash flows relative to fixed changes is extremely
important in determining the appropriate capital structure. Give your opinion.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- Comment on this
statement.
2.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
a ) Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70
for quantities above 4000. Ordering cost = Rs. 50.
b) Comparative inventory cost = 25% per year of average inventory price.
c) Determine the optimum purchase policy under discount.
3. Why are some Industries located near the source of raw materials, where as
some other Industries are located near the market for their finished goods?
Discuss with relevant examples.
4. Prepare PERT network for assembling a Motor Bike.
4
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Describe two areas in a manufacturing project where there is a high level of
uncertainty. How do you tackle these uncertainties?
2. Explain how to break the total project works and some major parts of the works
into smaller and manageable item. Relate your answer to project phases, cost
account, work package, activities and project schedule.
3. Should we combine debt – related cash flows with project cash flow? Why?
Discuss the issues related to the principle of treating the financing cash flow
separately from the investment cash flow.
4. Why do role models impact the decision of people to become the entrepreneurs?
Do you think that a person whose parent was an entrepreneur of a failed
business is more or less likely to start his or her own business than a person
whose parents were managers of large established companies?
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?
4. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
5
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Labour Union meant for the right of the employees”- Do you agree –
Substantiate your views.
2. “Ensuring Industrial Relations is the important task of Human Resource
Manager”. Do you agree or Disagree, Substantiate your views.
3. Workers education helps a worker to solve his problems not as an individual but
is a member of his social class discuss?
4. “The Government plays an important role in establishing a better industrial
relations and it passes various laws to protect the interest of both employers
and employees”-Discuss.
2.7.1 HRM : (b) TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire population of
employees and managers to provide “Legendary Customer Service.” Suggest
and explicate a design for evaluating the impact of such a massive training
effort.
2. Is training transfer an important issue in the automobile manufacturing
companies? How transfer is evaluated in those companies? Design an action
plan sheet that a manager and employee could use to facilitate transfer of
training. Justify each category included in the action plan.
3. Identify the procedures and their pitfalls for the effective implementation of MDP
in organizations and suggest suitable measure to avoid pitfalls.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
6
2.7.2 Marketing Management: (a) SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of
suitable examples.
2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable example.
3. As a marketing manager for a nondurable manufacturing company, what
factors would you consider and what process would you adopt to select a
distribution channel? Explain.
4. Explore new marketing and distribution channel for online e-marketing
Companies.
2.7.2 Marketing Management: (b) MARKETING RESEARCH AND CONSUMER
BEHAVIOUR
1. “Application of Marketing Research is helpful in promoting a product” –
Comment this statement with a proper research design.
2. Illustrate with suitable example various sampling techniques used in marketing
research. Suggest a suitable sampling plan to collect information from the
students of a university regarding the recreation facility available.
3. Analyze the consumer decision making process and problems in buying a
luxury car with appropriate examples.
4. “Knowledge about individual’s exposure to various media of communication will
enable the marketer to understand consumer social behaviour:” Do you agree
with this statement? Why?
7
2.7.3 Financial Management: (a) INVESTMENT, SECURITY AND PORTFOLIO
MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.
3. As a individual investor, what aspects of public issues you should be familiar
with? Discuss your views with relevant to the recent trends in primary market.
4. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject? Give your comments with suitable examples.
2.7.3 Financial Management: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the present state of the Insurance in India and outline causes for their
high growth.
2. Discuss the statement in detail “Reserve Bank of India is Banker’s Bank. – Do
you agree?
3. I like to invest Rs 2 laths for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
4. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
8
2.7.4 Production Management: (a) PRODUCTION, PLANNING, CONTROL AND
MAINTENANCE
1. Is lead time in inventory really important? How can mismanaging lead time
costs company?
2. Material handing not only adds value to the product instead, add to its cost. –
Elucidate.
3. Assume that you are a production manager for TATA Steel, How will you deal
break down maintenance cost? What types of maintenance you will adopt for
them.
4. Identify two industries of your choice. When one industry practices TQM and
the other practice six SIGMA. What will be the defective rate of the two
industries?
2.7.4 Production Management: (b) QUALITY MANAGEMENT
1. Explain the steps followed in Total Quality Management (TQM) in
manufacturing industries in detail.
2. Chose an organization of your choice having a specific quality programme.
Discuss the quality programme followed by the organization and how it has
helped the organization to sustain in the competitive world.
3. According to current quality management thinking, what type of approaches to
quality improvement is least likely to produce positive results
4. Quality and profitability are incompatible objectives.” Do you agree? Write the
quality and profitability factors for Hyundai motor.
9
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. List and describe the other features available with spreadsheet software in
addition to its ability to calculate members.
2. Describe the procedure for managing electronic mail. What are the problems
relating to attaching files in an electronic mail?
3. Compare the cost, overheads and sales figures of a company of your choice for
last three years through appropriate chart in MS-Excel.
4. For what purpose the Macros are used in MS-Word. Give two examples with
including the procedures to be followed while inserting Macros with step by step
instruction.
2.7.5 SYSTEMS (b) INFORMATION TECHNOLOGY
1. “E-Business and the reason for going online.” – Express your views;
2. As a manager of a company, bring out the phases of moving the company from
products to services.
3. How does CRM system enforce best practices for an Indian organization?
4. List and explain the issues involved in development of a business website

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. If you are an OD consultant what types and levels of changes you would
observe and study in any organization.
2. Learning organizations attack fragmentation, competitiveness, and reactiveness”
– Elaborate this statement?
3. “Resistance to change is an irrational response.” Do you agree or disagree?
Substantiate your views.
4. Discuss the major interventions. In your opinion, Which OD interventions are
most effective? Why?
2.2 TRAINING AND DEVELOPMENT
1. Prepare a training schedule for a newly joined salesman in a textiles company.
2. Do you think job rotation is a good method to use for developing management
trainees? Why or why not? Justify your answer with suitable examples.
3. HR functionaries are better suited to become trainers than line managers.
They don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Assume you are a Human resource manager in a manufacturing organization,
If you had an opportunity to choose between adventure learning and action
learning for developing an effective team in your organization, which would
you prefer? Defend your choice with precise justification
2.3 LABOUR WELFARE
1. Write the various statutes enacted by Indian Parliament from time to time and
various schemes implemented by government for the welfare of child, female
and contact labours in India
2. Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
3. Give a detail note on voluntary welfare facilities provided by the Indian
organization of your choice.
4. Explain the psychological issues relating to the employment and measures to
be taken to prevent adverse impact on overall health of employees.
2.4 INDUSTRIAL RELATIONS
1. Explain the historical perspective of Industrial relations in India. Discuss the
issues and challenges facing by the organizations related to industrial
relations in an organization you are familiar with.
2. Trade unions are inevitable for industrial democracy” – comment on this
statement with regard to its principles and functions.
3. Explain the meaning, origin and growth of trade unions in India. Describe the
present trade union scenario of an industrial area with which you are
familiar. What your suggestions are for strengthen the trade unions in India.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management
wants to declare lockouts and when workers want to go on strikes. Also
identify the ways and means of resolving such disputes within the
organization and through alternative mechanisms
2.5 WAGES AND SALARY ADMINISTRATION
1. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2. If selection and placement decisions are done effectively, an individual
performance should not vary a great; therefore, an incentive system is not
necessary”. Do you agree to this statement? Justify your view.
3. Compare the Salary template of Four Companies and find out the one that
has the most amount of Tax Saving schemes.
4. Do you agree that the objectives of collective bargaining are to reduce the
areas of conflict and to create work atmosphere geared to productivity?
Elucidate.
2.6 STRATEGIC MANAGEMENT
1. Illustrate with examples of hyper competition and competitive and dynamic
approaches in strategic marketing.
2. Select an Automobile industry in India, and evaluate its competitive business
strategy using Porter’s five force model? What strategies can you suggest to
convert the unattractive forces in to attractive ones?
3. Nowadays Product Diversification is a mandatory process in Indian
Industry. Give an example for success and failure. Give reasons for the
success and failure.
4. ‘Formality is the enemy of creativity and innovation’. Informality is the
enemy of disciplined and reliable performance’. Is it consequently
impossible for an enterprise to be both innovative and disciplined?
Investigate how these qualities can be combined.
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
4. Discuss about the prevention procedures of the firewall to avoid the attack
from hackers.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”
.State the problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain
the results.
3. If a control group is a part of an experimental design, one need not worry
about controlling other exogenous variables. –Discuss this statement.
4. Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

 

2.1 PRODUCT AND SERVICES MARKETING
1. Explain the traditional services marking mix and describe the expanded
mix for services. Discuss the marketing mix as applicable to banking
service sector.
2. Assume you are a team member of the marketing research department of a
low cost domestic airline. Your manager has asked you to evaluate the service
quality of the airline. How would you go about it? What service quality
dimensions would you use to evaluate the same?
3. Write an explanatory note on origin and growth of products service marketing.
Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally.
Design strategy to focus on the measures you would prefer to initiate to
increase the influx of high spending tourists coming from abroad. Also make
use of the Indian traditional knowledge and sell books based on it in the
markets abroad.
4. Every service needs a product and every product needs a service” comment.
2.2 MARKETING RESEARCH
1. Marketing Research has been suggested as a training ground for advancement in
the firm. Do you agree with this or do you feel that researchers should stay
within their specialty?
2. Assume you wish to determine whether men are brand-conscious when they are
shopping for suits. How could this question be studied using the observation
method? Using the questionnaire method?
3. Assume you wish to determine whether men are brand-conscious when they are
shopping for suits. How could this question be studied using the observation
method? Using the questionnaire method?
4. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park – Vandaloor.
2.3 CONSUMER BEHAVIOUR
1. Explain how the product manager of a breakfast cereal might change
consumer attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
2. Assume that a soft-drink marketer wanted to increase penetration in the
Hispanic market. Prepare a set of recommendations for doing so.
3. Prepare a report that documents the effects of religious sub cultures on
consumer behavior
4. Review the activities undertaken by marketing oriented firms and show the
consumer behavior of each activity
2.4 RURAL MARKETING
1. Does Rural Marketing require strategies? If yes or no – Give a detailed note.
What are the product related strategies for rural marketing
2. Explain the various changes which are required to be made in the
promotional strategy of a company for successfully promoting a product in
rural markets
3. As a product manager of a FMCG company, how would you handle the
menace of spurious brands in the rural markets?
4. Suggest the different ways of segmenting a rural market. On what bases
would you consider for marketing Detergent soaps, cool drinks and television
in rural market? Justify your views.
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of
suitable examples.
2. What is the purpose of Sales Organization? What steps will you take for
setting up a Sales Organization? Explain with the help of suitable example.
3. As a marketing manager for a nondurable manufacturing company, what
factors would you consider and what process would you adopt to select a
distribution channel? Explain.
4. Explore new marketing and distribution channel for online e-marketing
Companies.
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. Why would management adopt a stability strategy? Can stability
strategies be viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
4. Discuss about the prevention procedures of the firewall to avoid the attack
from hackers.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”
.State the problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain
the results.
3. If a control group is a part of an experimental design, one need not worry
about controlling other exogenous variables. –Discuss this statement.
4. Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Tax considerations give a definite advantage to hire purchase financing option” do
you agree? Explain
2. What do you understand by credit rating? Go to any financial institution, get your
credit rating and share your experience.
3. Discuss the present state of the insurance in India and outline causes for their high
growth.
4. Discuss the structure and working of Indian banking industry. What suggestions
would you offer for improvement of their performance?
2.2 INTERNATIONAL FINANCE
1. As an executive of a leading institution, what factors should you critically evaluate
with respect to a large industrial project, from the perspective of environmental and
economic viability?
2. Do you know the foreign exchange rates fluctuate? How do these fluctuations affect
us? What can be done to minimize these fluctuations?
3. “The international financial environment has become very Volatile” Do you agree?
Discuss taking into account all relevant factors.
4. Do you know the foreign exchange rates fluctuate? How do these fluctuations affect
us? What can be done to minimize these fluctuations?
2.3 DERIVATIVES MANAGEMENT
1. “Besides serving as a barometer of the economy /market, the index also has other
applications in finance.” – Elaborate the application of index.
2. What are various types of derivative instruments traded at NSE? What are various
products available for trading in Futures and Options segment at NSE?
3. You are a portfolio manager who has just been exposed to the possibilities of stock
index futures. Respond to the following situations.
4. Give a detail note on commodity future markets in India and also explain its impact
on Production and Prices.
2.4 RISK MANAGEMENT AND INSURANCE
1. “Privatization of insurance sector has led to substantial growth in the insurance
business in India and also led to improvement in confidence among policy holders.” –
give your comments
2. Discuss the need and growing importance of Liability insurance policies in India
quoting relevant examples with specific reference to Professional indemnity liability
policy in the backdrop of the recent corporate scams.
3. Describe the concepts and ideas that developed from the seventeenth to the
twentieth century which influenced the evolution of current risk management
practice.
4. Risk avoidance is a negative treatment of risk rather than a positive technique –
Elaborate.
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that have
excited (a) The stock market, and (b) Stocks in a specific industry, to surge ahead or
plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also the
best method of raising fresh capital.” – Critically evaluate.
3. As a individual investor, what aspects of public issues you should be familiar with?
Discuss your views with relevant to the recent trends in primary market.
4. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believes that supply and
demand are important. In what ways do the two groups disagree on the subject? Give
your comments with suitable examples.
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic improvisation’
be a plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive business
strategy using Porter’s five force model? What strategies can you suggest to
convert the unattractive forces in to attractive ones?
3. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure, Safety
of E-Commerce applications, Electronic payment systems, Trust and reputation in ECommerce.
2. Discuss the role of data mining techniques and data visualization in E-Commerce.
3. Describe the current e-commerce scenario in India and explain the future prospect of
e-commerce.
4. Discuss about the prevention procedures of the firewall to avoid the attack from
hackers.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers” .State the
problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis, correlation analysis and t
test. Create tables with imaginary and appropriate values and explain the results.
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. –Discuss this statement.
4. Data processing is an intermediary stage of work between data collection and data
analysis”- Explain the statement by enumerating the various operations involved in
it.


ANNAMALAI MBA SECOND SEMESTER ASSIGNMENT ANSWER

ANNAMALAI MBA SECOND SEMESTER ASSIGNMENT ANSWER

178E1210 – E-COMMERCE: APPLICATION AND SECURITIES
1. Examine the management challenges and issues in online Banking.
2. What are the various needs of security in E-Commerce Industry?
3. Discuss the role of the Web in the marketing communication mix.
4. Explain the Role of Human Resource Information Systems in Human Resource Planning.
5. The Emerging Role of Banks in E-Commerce and Application of E-commerce
in Banking – Discuss
178E1220 – MANAGEMENT INFORMATION SYSTEM
1. “The way organization cannot exist without MIS. Even information does not
exist without organization.” – Discuss.
2. What will affect the System planning and the mutual investigation?
Illustrate with suitable example input/output design.
3. You are asked to write the System Development Life cycle. Explain this
statement by using examples.
4. Discuss in detail the activities involved in development of e-commerce-based
Information System in an organization.
5. Explain a hierarchical database of an organisation.
178E1230 – STRATEGIC MANAGEMENT
1. What are the steps involved in a strategic plan? Explain with examples.
2. Illustrate Stability, Expansion and Retrenchment Strategies.
3. Examine the importance of Porter’s Generic Strategies.
4. Define Strategic Position and Action Evaluation (SPACE) analysis.
Substantiate your views on SPACE.
5. What do you mean by the term Market Penetration? Evaluate the various
tactics to increase Market Penetration.
178E1240 – STATISTICS FOR MANAGERS
1. Demonstrate the probability theorem and examine the prediction of
conditional probability.
2. Evaluate the estimation of population parameters from sample statistics of a
research in your choice of specialization.
3. Enumerate the application of various statistical tests with a special focus on
regression analysis.
4. Draw a research model of your choice and demonstrate the procedure to use PLS-SEM.
5. Draw the data analysis add-on in excel and compare it with other statistical software.
178E1250–COMPUTER APPLICATION IN MANAGEMENT
1. Discuss in detail about the different generation of computers.
2. Summarize the Input and Output devices. Explain in detail about the data
storage devices.
3. Explain the different models of software development lifecycle.
4. Write an essay about the various topologies for networking with diagram.
5. Write the pros and cons of Anti-virus tools.

179E1210 – OPERATIONS MANAGEMENT
1. What are the continuous improvement tools?
2. Discuss the process involved in supply chain management.
3. What do you understand by factor rating in location selection process?
4. Elaborate on the different types of facility layout.
5. What are the objectives purchasing?
179E1220 – COMMUNICATION FOR GLOBAL MANAGERS
1. Explain the importance and scope of business communication.
2. What are the steps in effective interpersonal communications distinguish
among them?
3. What are the different types of interviews? Explain.
4. Describe the essentials of effective written communication
5. Evaluate how team meetings are conducted effectively.
179E1230 – GLOBAL STRATEGIC MANAGEMENT
1. Explain the concept of Strategy and the process of Strategic Management.
2. What do you mean by the term Company Strategy? Discuss in detail.
3. Define the term Global Strategy. Why is Global Strategy important?
4. Explain in detail about the Environmental and Scenario Analysis with suitable example.
5. “Boston Consulting Group Matrix” Examine in detail.
179E1240 – STATISTICS FOR MANAGERS
1. Demonstrate the probability theorem and examine the prediction of conditional
probability.
2. Evaluate the estimation of population parameters from sample statistics of a
research in your choice of specialization.
3. Enumerate the application of various statistical tests with a special focus on
regression analysis.
4. Draw a research model of your choice and demonstrate the procedure to use PLS-SEM.
5. Draw the data analysis add-on in excel and compare it with other statistical software.
179E1250 – COMPUTER APPLICATION IN MANAGEMENT
1. Discuss in detail about the different generation of computers.
2. Summarize the Input and Output devices. Explain in detail about the data storage devices.
3. Explain the different models of software development lifecycle.
4. Write an essay about the various topologies for networking with diagram.
5. Write the pros and cons of Anti-virus tools.

346E1210 – OPERATIONS MANAGEMENT
1. What are the continuous improvement tools?
2. Discuss the process involved in supply chain management
3. What do you understand by factor rating in location selection process?
4. Elaborate on the different types of facility layout.
5. What are the objectives purchasing?
346E1220 – PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. What is project management and what are the phases of project life
cycle?
2. Write the responsibilities of a project manager in detail.
3. Illustrate break even analysis.
4. What are the characteristics of an entrepreneur?
5. What are the different phases of entrepreneurial development cycle?
346E1230 – STRATEGIC MANAGEMENT
1. What are the steps involved in a strategic plan? Explain with examples.
2. Illustrate Stability, Expansion and Retrenchment Strategies.
3. Examine the importance of Porter’s Generic Strategies.
4. Define Strategic Position and Action Evaluation (SPACE) analysis.
Substantiate your views on SPACE.
5. What do you mean by the term Market Penetration? Evaluate the various
tactics to increase Market Penetration.
346E1240 – RESEARCH METHODOLOGY AND STATISTICS
1. Research problems in managing business practices of marketing (or) human
resources (or) finance (or) information systems (or) production and materials
management vary in its outcome (dependent variable) in response to the
courses of actions. Write the equation for the outcome and its possible number
of courses of actions in your specialization area of study.
2. Draft a research proposal using the 7-steps research process for anyone
corporate company of your choice.
3. Compare and contrast various alternative methods of data collection.
4. Distinguish between parametric tests and non-parametric tests used for testing
of hypothesis and for further analysis.
5. Prepare the structure of a research report with special focus on tables and
diagrams.
346E1250 – LEGAL ENVIRONMENT OF BUSINESS
1. Bring out the Essentials of a Contract.
2. What are the elements of Fraud? Explain in detail.
3. Differentiate Mistake, Misrepresentation and Fraud.
4. Write an essay on Carriage of Goods.
5. What do you understand by Insurance? Explain different types of Insurance in
detail.

347E1210 – OPERATIONS MANAGEMENT
1. What are the continuous improvement tools?
2. Discuss the process involved in supply chain management
3. What do you understand by factor rating in location selection process?
4. Elaborate on the different types of facility layout.
5. What are the objectives purchasing?
347E1220 – MANAGERIAL COMMUNICATION
1. Discuss the elements of communication process?
2. How is oral communication different from written communication explain.
3. Write any two types of leadership styles with examples.
4. Describe the steps involved in writing a business memo?
5. Explain a) Research report b) Research proposal.
347E1230 – STRATEGIC MANAGEMENT
1. What are the steps involved in a strategic plan? Explain with examples.
2. Illustrate Stability, Expansion and Retrenchment Strategies.
3. Examine the importance of Porter’s Generic Strategies.
4. Define Strategic Position and Action Evaluation (SPACE) analysis.
Substantiate your views on SPACE.
5. What do you mean by the term Market Penetration? Evaluate the various
tactics to increase Market Penetration.
347E1240 – STATISTICS FOR MANAGERS
1. Demonstrate the probability theorem and examine the prediction of
conditional probability.
2. Evaluate the estimation of population parameters from sample statistics of a
research in your choice of specialization.
3. Enumerate the application of various statistical tests with a special focus on
regression analysis.
4. Draw a research model of your choice and demonstrate the procedure to use
PLS-SEM.
5. Draw the data analysis add-on in excel and compare it with other statistical
software.
347E1250–COMPUTER APPLICATION IN MANAGEMENT
1. Discuss in detail about the different generation of computers.
2. Summarize the Input and Output devices. Explain in detail about the data
storage devices.
3. Explain the different models of software development lifecycle.
4. Write an essay about the various topologies for networking with diagram.
5. Write the pros and cons of Anti-virus tools

 

348E1210 – OPERATIONS MANAGEMENT
1. What are the continuous improvement tools?
2. Discuss the process involved in supply chain management
3. What do you understand by factor rating in location selection process?
4. Elaborate on the different types of facility layout.
5. What are the objectives purchasing?
348E1220 – MANAGERIAL COMMUNICATION
1. Discuss the elements of communication process?
2. How is oral communication different from written communication explain.
3. Write any two types of leadership styles with examples.
4. Describe the steps involved in writing a business memo?
5. Explain a) Research report b) Research proposal.
348E1230 – STRATEGIC MANAGEMENT
1. What are the steps involved in a strategic plan? Explain with examples.
2. Illustrate Stability, Expansion and Retrenchment Strategies.
3. Examine the importance of Porter’s Generic Strategies.
4. Define Strategic Position and Action Evaluation (SPACE) analysis.
Substantiate your views on SPACE.
5. What do you mean by the term Market Penetration? Evaluate the various
tactics to increase Market Penetration.
348E1240 – STATISTICS FOR MANAGERS
1. Demonstrate the probability theorem and examine the prediction of
conditional probability.
2. Evaluate the estimation of population parameters from sample statistics of a
research in your choice of specialization.
3. Enumerate the application of various statistical tests with a special focus on
regression analysis.
4. Draw a research model of your choice and demonstrate the procedure to use
PLS-SEM.
5. Draw the data analysis add-on in excel and compare it with other statistical
software.
348E1250–COMPUTER APPLICATION IN MANAGEMENT
1. Discuss in detail about the different generation of computers.
2. Summarize the Input and Output devices. Explain in detail about the data
storage devices.
3. Explain the different models of software development lifecycle.
4. Write an essay about the various topologies for networking with diagram.
5. Write the pros and cons of Anti-virus tools

349E1210 – OPERATIONS MANAGEMENT
1. What are the continuous improvement tools?
2. Discuss the process involved in supply chain management
3. What do you understand by factor rating in location selection process?
4. Elaborate on the different types of facility layout.
5. What are the objectives purchasing?
349E1220 – MANAGERIAL COMMUNICATION
1. Discuss the elements of communication process?
2. How is oral communication different from written communication explain.
3. Write any two types of leadership styles with examples.
4. Describe the steps involved in writing a business memo?
5. Explain a) Research report b) Research proposal.
34971230 – STRATEGIC MANAGEMENT
1. What are the steps involved in a strategic plan? Explain with examples.
2. Illustrate Stability, Expansion and Retrenchment Strategies.
3. Examine the importance of Porter’s Generic Strategies.
4. Define Strategic Position and Action Evaluation (SPACE) analysis.
Substantiate your views on SPACE.
5. What do you mean by the term Market Penetration? Evaluate the various
tactics to increase Market Penetration.
349E1240 – STATISTICS FOR MANAGERS
1. Demonstrate the probability theorem and examine the prediction of
conditional probability.
2. Evaluate the estimation of population parameters from sample statistics of a
research in your choice of specialization.
3. Enumerate the application of various statistical tests with a special focus on
regression analysis.
4. Draw a research model of your choice and demonstrate the procedure to use
PLS-SEM.
5. Draw the data analysis add-on in excel and compare it with other statistical
software.
349E1250–COMPUTER APPLICATION IN MANAGEMENT
1. Discuss in detail about the different generation of computers.
2. Summarize the Input and Output devices. Explain in detail about the data
storage devices.
3. Explain the different models of software development lifecycle.
4. Write an essay about the various topologies for networking with diagram.
5. Write the pros and cons of Anti-virus tools

542E1210–PURCHASE AND MATERIALS MANAGEMENT
1. Explain different types of purchasing and enumerate its importance.
2. Describe the duties and responsibilities of the purchase manager?
3. What is Procurement Life Cycle? Explain.
4. Explain the main objectives of materials management.
5. Why is security important in stores?
542E1220 – HEALTH COMMUNICATION
1. Define health communication and list out the types.
2. What are the differences between intrapersonal and interpersonal
communication?
3. Explain transactional analysis in detail.
4. What are the ethical issues in health communication?
5. Discuss recent trends in health communication.
542E1230 – STRATEGIC MANAGEMENT FOR HOSPITAL
1. What are the steps involved in a strategic plan? Explain with examples from
Hospital Industry.
2. Illustrate stability, expansion and retrenchment strategies towards Hospitals.
3. Examine the importance of Porter’s generic strategies.
4. Define Competitive Position. What are the ways to determine the assessment of
the Competitive Position?
5. What do you mean by the term Resource Audit? Examine in detail.
542E1240 – BIO-STATISTICS AND RESEARCH METHODOLOGY
1. The probable problems in managing the hospitals and other paramedical services
and its scope for taking up research project in the short span of six months’ time.
2. Determination of sample size for an infinite and finite population and selection of
sample using proportionate and disproportionate sampling design.
3. The measuring scales and various scaling points used in the review of progress of
managing hospitals.
4. The alternative distribution of data series available for tests of hypothesis and its
applications in research studies of hospital management.
5. Draw the format of research reports adopted in hospital management.
542E1250 – HOSPITAL INFORMATION SYSTEM
1. List the various advantages and disadvantages in all the generations of computer.
2. Discuss in detail about various types of computers.
3. Explain the various processes in the patient support system.
4. What can you do with Tele Health? Explain in detail.
5. Describe the career growth of informatics in future.


ANNAMALAI ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2021 – 2022
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.
Last date for submission: 16.03.2022
Last date for submission with late fee ` 300/- : 19.04.202215-03-2019
NOTE:
1. Assignments sent after 19.04.2022 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance
Education, Annamalai University, Annamalainagar – 608 002 by Registered
post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each question the answer should not exceed 15 – pages. Each assignment carries
25 marks (2 questions). You are expected to write two questions for every
subject.
DR R.SINGARAVEL
DIRECTOR
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. If you are an OD consultant what types and levels of changes you would
observe and study in any organization.
2. Learning organizations attack fragmentation, competitiveness, and reactiveness”
– Elaborate this statement?
3. “Resistance to change is an irrational response.” Do you agree or disagree?
Substantiate your views.
4. Discuss the major interventions. In your opinion, Which OD interventions are
most effective? Why?
2.2 TRAINING AND DEVELOPMENT
1. Prepare a training schedule for a newly joined salesman in a textiles company.
2. Do you think job rotation is a good method to use for developing management
trainees? Why or why not? Justify your answer with suitable examples.
3. HR functionaries are better suited to become trainers than line managers.
They don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Assume you are a Human resource manager in a manufacturing organization,
If you had an opportunity to choose between adventure learning and action
learning for developing an effective team in your organization, which would
you prefer? Defend your choice with precise justification
2.3 LABOUR WELFARE
1. Write the various statutes enacted by Indian Parliament from time to time and
various schemes implemented by government for the welfare of child, female
and contact labours in India
2. Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
3. Give a detail note on voluntary welfare facilities provided by the Indian
organization of your choice.
4. Explain the psychological issues relating to the employment and measures to
be taken to prevent adverse impact on overall health of employees.
2.4 INDUSTRIAL RELATIONS
1. Explain the historical perspective of Industrial relations in India. Discuss the
issues and challenges facing by the organizations related to industrial
relations in an organization you are familiar with.
2. Trade unions are inevitable for industrial democracy” – comment on this
statement with regard to its principles and functions.
3. Explain the meaning, origin and growth of trade unions in India. Describe the
present trade union scenario of an industrial area with which you are
familiar. What your suggestions are for strengthen the trade unions in India.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management
wants to declare lockouts and when workers want to go on strikes. Also
identify the ways and means of resolving such disputes within the
organization and through alternative mechanisms
2.5 WAGES AND SALARY ADMINISTRATION
1. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2. If selection and placement decisions are done effectively, an individual
performance should not vary a great; therefore, an incentive system is not
necessary”. Do you agree to this statement? Justify your view.
3. Compare the Salary template of Four Companies and find out the one that
has the most amount of Tax Saving schemes.
4. Do you agree that the objectives of collective bargaining are to reduce the
areas of conflict and to create work atmosphere geared to productivity?
Elucidate.
2.6 STRATEGIC MANAGEMENT
1. Illustrate with examples of hyper competition and competitive and dynamic
approaches in strategic marketing.
2. Select an Automobile industry in India, and evaluate its competitive business
strategy using Porter’s five force model? What strategies can you suggest to
convert the unattractive forces in to attractive ones?
3. Nowadays Product Diversification is a mandatory process in Indian
Industry. Give an example for success and failure. Give reasons for the
success and failure.
4. ‘Formality is the enemy of creativity and innovation’. Informality is the
enemy of disciplined and reliable performance’. Is it consequently
impossible for an enterprise to be both innovative and disciplined?
Investigate how these qualities can be combined.
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
4. Discuss about the prevention procedures of the firewall to avoid the attack
from hackers.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”
.State the problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain
the results.
3. If a control group is a part of an experimental design, one need not worry
about controlling other exogenous variables. –Discuss this statement.
4. Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2021 – 2022
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 16-03-2022
Last date for submission with late fee Rs: 300/- 19-04-2022
NOTE:
1. Assignments sent after 19-04-2022 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each question the answer should not exceed 15 – pages. Each assignment carries
25 marks (2 questions). You are expected to write two questions for every
subject.
DR R.SINGARAVEL
DIRECTOR
2.1 PRODUCT AND SERVICES MARKETING
1. Explain the traditional services marking mix and describe the expanded
mix for services. Discuss the marketing mix as applicable to banking
service sector.
2. Assume you are a team member of the marketing research department of a
low cost domestic airline. Your manager has asked you to evaluate the service
quality of the airline. How would you go about it? What service quality
dimensions would you use to evaluate the same?
3. Write an explanatory note on origin and growth of products service marketing.
Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally.
Design strategy to focus on the measures you would prefer to initiate to
increase the influx of high spending tourists coming from abroad. Also make
use of the Indian traditional knowledge and sell books based on it in the
markets abroad.
4. Every service needs a product and every product needs a service” comment.
2.2 MARKETING RESEARCH
1. Marketing Research has been suggested as a training ground for advancement in
the firm. Do you agree with this or do you feel that researchers should stay
within their specialty?
2. Assume you wish to determine whether men are brand-conscious when they are
shopping for suits. How could this question be studied using the observation
method? Using the questionnaire method?
3. Assume you wish to determine whether men are brand-conscious when they are
shopping for suits. How could this question be studied using the observation
method? Using the questionnaire method?
4. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park – Vandaloor.
2.3 CONSUMER BEHAVIOUR
1. Explain how the product manager of a breakfast cereal might change
consumer attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
2. Assume that a soft-drink marketer wanted to increase penetration in the
Hispanic market. Prepare a set of recommendations for doing so.
3. Prepare a report that documents the effects of religious sub cultures on
consumer behavior
4. Review the activities undertaken by marketing oriented firms and show the
consumer behavior of each activity
2.4 RURAL MARKETING
1. Does Rural Marketing require strategies? If yes or no – Give a detailed note.
What are the product related strategies for rural marketing
2. Explain the various changes which are required to be made in the
promotional strategy of a company for successfully promoting a product in
rural markets
3. As a product manager of a FMCG company, how would you handle the
menace of spurious brands in the rural markets?
4. Suggest the different ways of segmenting a rural market. On what bases
would you consider for marketing Detergent soaps, cool drinks and television
in rural market? Justify your views.
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of
suitable examples.
2. What is the purpose of Sales Organization? What steps will you take for
setting up a Sales Organization? Explain with the help of suitable example.
3. As a marketing manager for a nondurable manufacturing company, what
factors would you consider and what process would you adopt to select a
distribution channel? Explain.
4. Explore new marketing and distribution channel for online e-marketing
Companies.
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. Why would management adopt a stability strategy? Can stability
strategies be viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
4. Discuss about the prevention procedures of the firewall to avoid the attack
from hackers.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”
.State the problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain
the results.
3. If a control group is a part of an experimental design, one need not worry
about controlling other exogenous variables. –Discuss this statement.
4. Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2021 – 2022
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the assignments
for SIX papers as per instructions, those who have opted Project and Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per instruction
those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.
Last date for submission: 16.03.2022
Last date for submission with late fee Rs: 300/- : 19.04.202215-03-2019
NOTE:
1. Assignments sent after 19.04.2022 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and not
type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner on all
pages) should be put in an envelope with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For each
question the answer should not exceed 15 – pages. Each assignment carries 25 marks (2
questions). You are expected to write two questions for every subject.
DR R.SINGARAVEL
DIRECTOR
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Tax considerations give a definite advantage to hire purchase financing option” do
you agree? Explain
2. What do you understand by credit rating? Go to any financial institution, get your
credit rating and share your experience.
3. Discuss the present state of the insurance in India and outline causes for their high
growth.
4. Discuss the structure and working of Indian banking industry. What suggestions
would you offer for improvement of their performance?
2.2 INTERNATIONAL FINANCE
1. As an executive of a leading institution, what factors should you critically evaluate
with respect to a large industrial project, from the perspective of environmental and
economic viability?
2. Do you know the foreign exchange rates fluctuate? How do these fluctuations affect
us? What can be done to minimize these fluctuations?
3. “The international financial environment has become very Volatile” Do you agree?
Discuss taking into account all relevant factors.
4. Do you know the foreign exchange rates fluctuate? How do these fluctuations affect
us? What can be done to minimize these fluctuations?
2.3 DERIVATIVES MANAGEMENT
1. “Besides serving as a barometer of the economy /market, the index also has other
applications in finance.” – Elaborate the application of index.
2. What are various types of derivative instruments traded at NSE? What are various
products available for trading in Futures and Options segment at NSE?
3. You are a portfolio manager who has just been exposed to the possibilities of stock
index futures. Respond to the following situations.
4. Give a detail note on commodity future markets in India and also explain its impact
on Production and Prices.
2.4 RISK MANAGEMENT AND INSURANCE
1. “Privatization of insurance sector has led to substantial growth in the insurance
business in India and also led to improvement in confidence among policy holders.” –
give your comments
2. Discuss the need and growing importance of Liability insurance policies in India
quoting relevant examples with specific reference to Professional indemnity liability
policy in the backdrop of the recent corporate scams.
3. Describe the concepts and ideas that developed from the seventeenth to the
twentieth century which influenced the evolution of current risk management
practice.
4. Risk avoidance is a negative treatment of risk rather than a positive technique –
Elaborate.
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that have
excited (a) The stock market, and (b) Stocks in a specific industry, to surge ahead or
plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also the
best method of raising fresh capital.” – Critically evaluate.
3. As a individual investor, what aspects of public issues you should be familiar with?
Discuss your views with relevant to the recent trends in primary market.
4. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believes that supply and
demand are important. In what ways do the two groups disagree on the subject? Give
your comments with suitable examples.
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic improvisation’
be a plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive business
strategy using Porter’s five force model? What strategies can you suggest to
convert the unattractive forces in to attractive ones?
3. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure, Safety
of E-Commerce applications, Electronic payment systems, Trust and reputation in ECommerce.
2. Discuss the role of data mining techniques and data visualization in E-Commerce.
3. Describe the current e-commerce scenario in India and explain the future prospect of
e-commerce.
4. Discuss about the prevention procedures of the firewall to avoid the attack from
hackers.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers” .State the
problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis, correlation analysis and t
test. Create tables with imaginary and appropriate values and explain the results.
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. –Discuss this statement.
4. Data processing is an intermediary stage of work between data collection and data
analysis”- Explain the statement by enumerating the various operations involved in
it.

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2021 – 2022
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialisation.
Last date for submission : 16-03-2022
Last date for submission with late fee ` 300/- : 19-04-2022
NOTE:
1. Assignments sent after 19-04-2022 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each question the answer should not exceed 15 – pages. Each assignment carries
25 marks (2 questions). You are expected to write two questions for every
subject.
DR R.SINGARAVEL
DIRECTOR
2
2.1 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws to that the practices will be effective
and legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that
the testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. Develop an incentive plan for the following positions:
i. Chemical Engineer
ii. Plant Manager
iii. Used car sales force
iv. First-line supervisor
4. Identify the Paramount barriers for effective training programme in IT field
and how to crush them”. Explain with real life examples.
2.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical
pricing strategies that unscrupulous marketers may wish to attempt”.
Critically analyse the statement.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent Soap b) Designer Jewellery c) Breakfast Cereals.
3
2.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalisation are far more serious and fatal than
under-capitalisation.” – Discuss.
2. “An optimal combination of the decisions relating to investment, financing
and dividends will maximise the value of the firm to its shareholders”. –
Examine
3. The analysis of debt to equity ratios alone can be decreasing and an analysis of
the magnititude and stability of cash flows relative to fixed changes is extremely
important in determining the appropriate capital structure. Give your opinion.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- Comment on this
statement.
2.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
a ) Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70
for quantities above 4000. Ordering cost = Rs. 50.
b) Comparative inventory cost = 25% per year of average inventory price.
c) Determine the optimum purchase policy under discount.
3. Why are some Industries located near the source of raw materials, where as
some other Industries are located near the market for their finished goods?
Discuss with relevant examples.
4. Prepare PERT network for assembling a Motor Bike.
4
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Describe two areas in a manufacturing project where there is a high level of
uncertainty. How do you tackle these uncertainties?
2. Explain how to break the total project works and some major parts of the works
into smaller and manageable item. Relate your answer to project phases, cost
account, work package, activities and project schedule.
3. Should we combine debt – related cash flows with project cash flow? Why?
Discuss the issues related to the principle of treating the financing cash flow
separately from the investment cash flow.
4. Why do role models impact the decision of people to become the entrepreneurs?
Do you think that a person whose parent was an entrepreneur of a failed
business is more or less likely to start his or her own business than a person
whose parents were managers of large established companies?
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?
4. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
5
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Labour Union meant for the right of the employees”- Do you agree –
Substantiate your views.
2. “Ensuring Industrial Relations is the important task of Human Resource
Manager”. Do you agree or Disagree, Substantiate your views.
3. Workers education helps a worker to solve his problems not as an individual but
is a member of his social class discuss?
4. “The Government plays an important role in establishing a better industrial
relations and it passes various laws to protect the interest of both employers
and employees”-Discuss.
2.7.1 HRM : (b) TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire population of
employees and managers to provide “Legendary Customer Service.” Suggest
and explicate a design for evaluating the impact of such a massive training
effort.
2. Is training transfer an important issue in the automobile manufacturing
companies? How transfer is evaluated in those companies? Design an action
plan sheet that a manager and employee could use to facilitate transfer of
training. Justify each category included in the action plan.
3. Identify the procedures and their pitfalls for the effective implementation of MDP
in organizations and suggest suitable measure to avoid pitfalls.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
6
2.7.2 Marketing Management: (a) SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of
suitable examples.
2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable example.
3. As a marketing manager for a nondurable manufacturing company, what
factors would you consider and what process would you adopt to select a
distribution channel? Explain.
4. Explore new marketing and distribution channel for online e-marketing
Companies.
2.7.2 Marketing Management: (b) MARKETING RESEARCH AND CONSUMER
BEHAVIOUR
1. “Application of Marketing Research is helpful in promoting a product” –
Comment this statement with a proper research design.
2. Illustrate with suitable example various sampling techniques used in marketing
research. Suggest a suitable sampling plan to collect information from the
students of a university regarding the recreation facility available.
3. Analyze the consumer decision making process and problems in buying a
luxury car with appropriate examples.
4. “Knowledge about individual’s exposure to various media of communication will
enable the marketer to understand consumer social behaviour:” Do you agree
with this statement? Why?
7
2.7.3 Financial Management: (a) INVESTMENT, SECURITY AND PORTFOLIO
MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.
3. As a individual investor, what aspects of public issues you should be familiar
with? Discuss your views with relevant to the recent trends in primary market.
4. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject? Give your comments with suitable examples.
2.7.3 Financial Management: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the present state of the Insurance in India and outline causes for their
high growth.
2. Discuss the statement in detail “Reserve Bank of India is Banker’s Bank. – Do
you agree?
3. I like to invest Rs 2 laths for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
4. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
8
2.7.4 Production Management: (a) PRODUCTION, PLANNING, CONTROL AND
MAINTENANCE
1. Is lead time in inventory really important? How can mismanaging lead time
costs company?
2. Material handing not only adds value to the product instead, add to its cost. –
Elucidate.
3. Assume that you are a production manager for TATA Steel, How will you deal
break down maintenance cost? What types of maintenance you will adopt for
them.
4. Identify two industries of your choice. When one industry practices TQM and
the other practice six SIGMA. What will be the defective rate of the two
industries?
2.7.4 Production Management: (b) QUALITY MANAGEMENT
1. Explain the steps followed in Total Quality Management (TQM) in
manufacturing industries in detail.
2. Chose an organization of your choice having a specific quality programme.
Discuss the quality programme followed by the organization and how it has
helped the organization to sustain in the competitive world.
3. According to current quality management thinking, what type of approaches to
quality improvement is least likely to produce positive results
4. Quality and profitability are incompatible objectives.” Do you agree? Write the
quality and profitability factors for Hyundai motor.
9
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. List and describe the other features available with spreadsheet software in
addition to its ability to calculate members.
2. Describe the procedure for managing electronic mail. What are the problems
relating to attaching files in an electronic mail?
3. Compare the cost, overheads and sales figures of a company of your choice for
last three years through appropriate chart in MS-Excel.
4. For what purpose the Macros are used in MS-Word. Give two examples with
including the procedures to be followed while inserting Macros with step by step
instruction.
2.7.5 SYSTEMS (b) INFORMATION TECHNOLOGY
1. “E-Business and the reason for going online.” – Express your views;
2. As a manager of a company, bring out the phases of moving the company from
products to services.
3. How does CRM system enforce best practices for an Indian organization?
4. List and explain the issues involved in development of a business website.


HUMAN RESOURCE MANAGEMENT ANSWER SHEET PROVIDED

M.B.A. HUMAN RESOURCE MANAGEMENT ANSWER SHEET PROVIDED

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2021 – 2022
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.
Last date for submission: 16.03.2022
Last date for submission with late fee ` 300/- : 19.04.202215-03-2019
NOTE:
1. Assignments sent after 19.04.2022 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance
Education, Annamalai University, Annamalainagar – 608 002 by Registered
post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each question the answer should not exceed 15 – pages. Each assignment carries
25 marks (2 questions). You are expected to write two questions for every
subject.
DR R.SINGARAVEL
DIRECTOR
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. If you are an OD consultant what types and levels of changes you would
observe and study in any organization.
2. Learning organizations attack fragmentation, competitiveness, and reactiveness”
– Elaborate this statement?
3. “Resistance to change is an irrational response.” Do you agree or disagree?
Substantiate your views.
4. Discuss the major interventions. In your opinion, Which OD interventions are
most effective? Why?
2.2 TRAINING AND DEVELOPMENT
1. Prepare a training schedule for a newly joined salesman in a textiles company.
2. Do you think job rotation is a good method to use for developing management
trainees? Why or why not? Justify your answer with suitable examples.
3. HR functionaries are better suited to become trainers than line managers.
They don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Assume you are a Human resource manager in a manufacturing organization,
If you had an opportunity to choose between adventure learning and action
learning for developing an effective team in your organization, which would
you prefer? Defend your choice with precise justification
2.3 LABOUR WELFARE
1. Write the various statutes enacted by Indian Parliament from time to time and
various schemes implemented by government for the welfare of child, female
and contact labours in India
2. Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
3. Give a detail note on voluntary welfare facilities provided by the Indian
organization of your choice.
4. Explain the psychological issues relating to the employment and measures to
be taken to prevent adverse impact on overall health of employees.
2.4 INDUSTRIAL RELATIONS
1. Explain the historical perspective of Industrial relations in India. Discuss the
issues and challenges facing by the organizations related to industrial
relations in an organization you are familiar with.
2. Trade unions are inevitable for industrial democracy” – comment on this
statement with regard to its principles and functions.
3. Explain the meaning, origin and growth of trade unions in India. Describe the
present trade union scenario of an industrial area with which you are
familiar. What your suggestions are for strengthen the trade unions in India.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management
wants to declare lockouts and when workers want to go on strikes. Also
identify the ways and means of resolving such disputes within the
organization and through alternative mechanisms
2.5 WAGES AND SALARY ADMINISTRATION
1. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2. If selection and placement decisions are done effectively, an individual
performance should not vary a great; therefore, an incentive system is not
necessary”. Do you agree to this statement? Justify your view.
3. Compare the Salary template of Four Companies and find out the one that
has the most amount of Tax Saving schemes.
4. Do you agree that the objectives of collective bargaining are to reduce the
areas of conflict and to create work atmosphere geared to productivity?
Elucidate.
2.6 STRATEGIC MANAGEMENT
1. Illustrate with examples of hyper competition and competitive and dynamic
approaches in strategic marketing.
2. Select an Automobile industry in India, and evaluate its competitive business
strategy using Porter’s five force model? What strategies can you suggest to
convert the unattractive forces in to attractive ones?
3. Nowadays Product Diversification is a mandatory process in Indian
Industry. Give an example for success and failure. Give reasons for the
success and failure.
4. ‘Formality is the enemy of creativity and innovation’. Informality is the
enemy of disciplined and reliable performance’. Is it consequently
impossible for an enterprise to be both innovative and disciplined?
Investigate how these qualities can be combined.
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
4. Discuss about the prevention procedures of the firewall to avoid the attack
from hackers.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”
.State the problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain
the results.
3. If a control group is a part of an experimental design, one need not worry
about controlling other exogenous variables. –Discuss this statement.
4. Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.