ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWERS

ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWERS

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ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. E-BUSINESS

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/-: 15.04.2020

NOTE:

Assignments sent after 15.04.2020 will not be evaluated.

  1. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner on

all pages) should be put in an envelop with superscription “MBA Assignments” and

sent to The Director, Directorate of Distance Education, Annamalai University,

Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject

1.1 PRINCIPLES OF MANAGEMENT

  1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

ANSWER

Managing is necessary whenever one needs to get things done.

It may be called the practice of consciously and continually shaping organizations.

Every organization has people who are assigned the responsibility of serving the organization to achieve its goals.

Management is a universal phenomenon in the sense that it is a common and essential element in all enterprises. Every group effort requires setting objectives, making plans, handling people, co-coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals.

These activities relate to the utilization of 4 types of inputs or resources from the environment—human, monetary, physical, and informational.

  1. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

  1. Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

  1. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

.

1.2 MARKETING MANAGEMENT

  1. What is market segmentation? What are the different ways of segmentation/

suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

ANSWER

Market segmentation makes it easier for marketers to personalize their marketing campaigns.

By arranging their company’s target market into segmented groups, rather than targeting each potential customer individually, marketers can be more efficient with their time, money, and other resources than if they were targeting consumers on an individual level. Grouping similar consumers together allows marketers to target specific audiences in a cost effective manner.

Market segmentation also reduces the risk of an unsuccessful or ineffective marketing campaign. When marketers divide a market based on key characteristics and personalize their strategies based on that information, there is a much higher chance of success than if they were to create a generic campaign and try to implement it across all segments.

  1. What strategies you would recommend to be followed during the four stages of

PLC. Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

  1. What are objectives of pricing strategies? Discuss the merits of different pricing

techniques that you would recommend for the following products. Laptop,

Sports utility vehicle, designer tiles.

  1. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholder?

Discuss.

ANSWER

Dividend refers to a reward, cash or otherwise, that a company gives to its shareholders. Dividends can be issued in various forms, such as cash payment, stocks or any other form. A company’s dividend is decided by its board of directors and it requires the shareholders’ approval. However, it is not obligatory for a company to pay dividend. Dividend is usually a part of the profit that the company shares with its shareholders.

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –

Comment. What strategy should the finance manager develop to solve this

problem?

  1. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

  1. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

3

1.4 DATABASE MANAGEMENT SYSTEM

  1. Discuss the various update operation on relation and types of integrity

constraints that must be checked for each update operation?

 

  1. Explain various levels of Data abstraction in database system?
  2. Why is concurrency control needed? Explain lost update, Inconsistent retrievals

and uncommitted dependency anomalies.

  1. Construct an ER diagram for Bank transactions.

1.5 HUMAN RESOURCE MANAGEMENT

  1. “Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

ANSWER

Human resources undoubtedly play the most important part in the functioning of an organization. The term ‘resource’ or ‘hu­man resource’ signifies potentials, abilities, capacities, and skills, which can be developed through continuous interaction in an organizational setting.

The interactions, interrelationships, and activities performed all contribute in some way or other to the development of human potential. Organizational productivity, growth of companies, and economic development are to a large extent contingent upon the effective utilization of human capa­cities.

Hence, it is essential for an organization to take steps for effective utilization of these resources. In the various stages in the growth of an organization, effective planning of human resources plays a key role. Matching the requirements of the job with the individual is important at all stages, including the recruitment procedures, in this endeavour.

  1. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

  1. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

  1. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 MANAGEMENT INFORMATION SYSTEM

  1. A Company decided to implement a highly integrated management information

system. Any transaction entered in to the system would immediately affect all

related functional subsystem at all levels of activity. The system was never

implemented successfully. Why do you think it was a failure?

  1. Explain a hierarchical database organisation. Give an example of data that has

a ‘natural’ Hierarchical order. What are the limitations of a network

organisation?

  1. Discuss the amount of centralization that PBS has and whether this is

functional or dysfunctional.

  1. Discuss the role of MIS in the fields of education.

4

1.7 SOFTWARE PROJECT MANAGEMENT

  1. A public library is considering the implementation of a computer-based system

to help administer book loan at libraries. Identify the stakeholders in such a

project. What might be the objectives of such a project and how might the

success of the project be measured in practical terms?

  1. Assume that a company has decided on a COTS solution that will replace the

whole of the existing maintenance accounting system rather than simply

plugging in additional modules to deal with group accounts. Write a

memorandum to the company’s legal department outlining the important

provisions that a contract to supply this system should have.

  1. An organization is contemplating the purchase of a project planning software

tool such as MS project and has decided to draw up quality specifications for

the package. The features that they are particularly concerned are, to set up

details of new projects and updating the project details with information about

actual work completed. Draw up quality specifications in respect of the qualities

of 1) Usability 2) Reliability 3) Recoverability

  1. ABC software company is to develop software for effective counselling for

allotment of engineering seats for students with high scores ranking from top

colleges. The product has to be upgraded if the common entrance score is to be

considered. Describe the appropriate product development life cycle and the

standard skills required.

1.8 FINANCIAL AND MANAGEMENT ACCOUNTING

  1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

  1. “Depreciation is a process of allocation and not of valuation.” Comment.
  2. It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

  1. It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement

M.B.A. Assignment/ E.B./ 1ST YR/AUP/709/C-100

ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INTERNATIONAL BUSINESS

FIRST YEAR

Academic Year : 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020 30-04-2019

NOTE:

  1. Assignments sent after 15.04.2020 will not be evaluated
  2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

Dr. M. ARUL

DIRECTOR

2

1.1 PRINCIPLES OF MANAGEMENT

  1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

  1. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

  1. Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

  1. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 INTERNATIONAL ACCOUNTING

  1. Cost volume profit analysis is an important analysis which is commonly applied

by the irresponsive of industries”. Do you accept? What are your comments

towards this statement? Discuss.

  1. Inflation is a key factor and it must be duly considered while preparing all sorts

of budgets”. Do you agree? Justify your stand with your valuable inputs.

  1. “There is a vast amount of practical gap on application of accounting practices

between Domestic and International Accounting”. Comment on this with your

valuable supportive arguments.

  1. “Several issues are existing in International Financial statement Analysis and at

the same time many meaningful unlocking tools are there”. What is your

opinion? Comment on this.

1.3 INTERNATIONAL ECONOMICS

  1. Do you find any correlations among Oil, Gold and exchange rates in terms of

their price change? Explain the interaction among them in the international

market survey.

  1. Compare the benefits of liberalization with globalization, which influence the

economic growth of India in last two decades.

  1. Whether under developed countries in WTO succeed their demands? Justify

your views with strong reasons.

  1. Can you say that the modern theory of HECKSHER & OHLIN applies to the

Indian Economy in the post or pre-liberalization? Illustrate with supporting

data.

3

1.4 INTERNATIONAL BUSINESS ENVIRONMENT

  1. “Knowledge of International Business Environment is essential for the players of

International Business” – Elaborate with an example of multinational company.

  1. “When is the time deemed to be the essence of the contract in performance of

contract and with what consequences? Pinch out the rules of law relating to the

time and place of performance in modern business environment.

  1. “The effect of country’s political system on its business environment and

economic development”-Discuss

  1. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery

–Strength and Threats”. Illustrate the statement.

1.5 FOREIGN POLICY OF INDIA

  1. “Trends in foreign trade and the composition of imports and exports along with

its composition over the past years” – Discuss

  1. Discuss India’s participation in UN peace keeping and its claim for a permanent

seat in the Security Council

  1. Analyse the relevance of non-alignment in the post cold war period
  2. In what way India’s foreign policy is instrumental/detrimental for the promotion

of India’s international trade? Illustrate your answer

1.6 INFORMATION TECHNOLOGY AND E-COMMERCE

  1. Give an example of e-learning system implemented in India. Identify the

hardware, software and personal requirement for purpose of implementation of

such an educational system.

  1. Discuss the security requirements of internet and Ecommerce application and

how these requirements are fulfilled by various hardware and software systems.

  1. Compare and contrast the traditional business with electronic commerce in an

apparels business.

  1. Once a company has acquired customer, the key to maximizing revenue is

keeping them. Explain how e-commerce is helpful in customer retention?

1.7 COMMUNICATION FOR GLOBAL MANAGERS

  1. “For productive business meetings, listening and non verbal communication

skills are the key attributes”. Explain with appropriate examples.

  1. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement

in the context of Non-verbal communication. State the positive and negative

gesture in non-verbal communication.

4

  1. Elucidate the measures that have to be considered in managing the cross

cultural communication with examples.

  1. “Pen is mightier than sword”. Explain this statement, elaborating the strength

of written communication.

1.8 ORGANIZATIONAL BEHAVIOUR

  1. Prepare an interview schedule for the concept Personality and its components,

conduct an interview with a few executives of any one organization known to

you and present the results with critical analysis.

  1. To highlight the concept, components, process, and importance of Groups in an

organization prepare a role play script and explain group dynamics.

  1. After listing out the qualities and theories of leadership view YouTube on

executive leadership and present the outcome of your perception on leadership.

  1. Make telephone calls to your friends and seniors working in various

organizations and collect information about their Organizational Culture,

analyze them and present them with issues and strategies.

M.B.A. – 1ST Year – Assignment- AUP/709/C-350

ANNAMALAI UNIVERSITY PRESS 2019 – 2020

 

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INFORMATION SYSTEMS

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SEVEN papers as per instructions.

Last date for submission : 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020

NOTE:

  1. Assignments sent after 15.04.2020 will not be evaluated.
  2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription MBA

Assignmentsand sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

1.1 PRINCIPLES OF MANAGEMENT

  1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

  1. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before.” – Discuss.

  1. Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

  1. Without effective management the resources will remain as resources cannot be

converted into productive utilities. – Do you agree? Give reasons.

1.2 MANAGERIAL ECONOMICS

  1. “The objective of Managerial Economics is to provide framework for analysing

business decisions. Instead of presenting detailed list of rules for specific

decision-making, managerial economics addresses the larger economic forces

that shape day-to-day decision-making”. Critically analyse the above statement.

  1. “Outline the various steps which would be necessary if you were asked to

forecast demand for a typical mass consumption item”.

  1. “If the production function is homogeneous with constant returns to scale

everywhere, the returns to a single variable factor will be diminishing.”

– Comment.

  1. “Short-run average variable cost curve is saucer-shaped but the short-run

average total cost curve cannot be saucer-shaped”. Discuss in detail.

1.3 ACCOUNTING AND FINANCE FOR MANAGERS

  1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

  1. “Depreciation is a process of allocation and not of valuation.” – Comment.
  2. It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

  1. It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement

3

1.4 MARKETING MANAGEMENT

  1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: edible oil, table

top wet grinder and business magazine.

  1. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the plc. Give

reasons for your answer.

  1. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, sports utility vehicle, designer tiles.

  1. Do you think that social media advertisements would kill all other traditional

MEDIA? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.5 HUMAN RESOURCE MANAGEMENT

  1. “Human resource planning is a pre-requisite for effective management of human

resources.” In the light of this statement, analyse the significance of human

resource planning.

  1. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

  1. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

  1. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 PRODUCTION AND MATERIALS MANAGEMENT

  1. Suggest the factors governing the choice of site for a manufacturing plant in a

city or sub- urban part of a city.

  1. Give a specimen of Gantt Charts which is normally used in the production

planning and control department and describe briefly how it could be used for

checking the actual progress of a job against the schedule.

  1. Discuss the functions of purchasing department in an industry. Explain some

methods of purchasing commonly adopted in an industrial purchasing. Why

should the purchasing documents be legally sound?

  1. Elaborate the various costs that are involved in inventory problems with suitable

examples. How are they inter related?

4

1.7 RESEARCH METHODS FOR MANAGEMENT

  1. “Research is much considered with proper fact finding, analysis and

Evaluation.” – Do you agree with this statement. Substantiate your view with

the following situation. You are the HRD Manager with ABB (India) .ABB has

recently taken over a major unit in Kolkata. You are sent on a posting there and

are given the task of introducing a new operation scheme which your parent

organization feels will improve efficiency. But you perceive during your stay

that there is an underlying dissatisfaction amongst the employees and it is

essential to gauge their views and opinion about the takeover and their

expectations before introducing the scheme.

  1. In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the

results.

  1. “Every data collection method has its own built-in biases. Therefore, resorting to

multi method of data collection is only going to compound the biases”. How do

you critique this statement?

  1. “Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations

involved in it.

M.B.A. Assignment /I.S./1ST YEAR /AUP/709/C-250

ANNAMALAI UNIVERSITY PRESS 2019 -20

 

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A.

FIRST YEAR

Academic Year : 2018 – 2019

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission : 28-02-2019

Last date for submission with late fee ` 300/- : 15-03-2019

NOTE:

  1. Assignments sent after 15-03-2019 will not be evaluated.
  2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics).

Dr. M. ARUL

DIRECTOR

2

1.1 PRINCIPLES OF MANAGEMENT

  1. Management can be defined as ” A process of bringing about improvement in

knowledge, skill, habit and attitudes of the employees in an organization”.

Discuss.

  1. “Decision making is the most critical managerial task.” Discuss the above

statement in light of decision-making process.

  1. Select a business or political leader whom you admire, and identify his or her

style of leading by applying the managerial grid or the continuum-of-behaviour

model of Tannenbaum and Schmidt.

  1. ‟The only planning tool we need in the company is the budget. If everyone meets

his or her budget, we need nothing else, and management by objectives would

be an unnecessary frill”. Comment.

1.2 ACCOUNTING FOR MANAGERS

  1. What are the significant assumptions we make while comparing financial ratio

of various companies in the same industry? Discuss the implications of the

above assumptions for a user of financial ratios.

  1. Suppose you are the co-owner and manager of a retail store that sells and

repairs mountain bikes. Provide one example of a financial accounting report

that would be useful to you and your co-owner. Provide two examples of

managerial accounting reports that would be useful to you as the manager.

  1. Discuss how internal rate of return (IRR) method differs from the net present

value method (NPV). Be sure to include an explanation of what the IRR method

is and what the NPV method is.

  1. Imagine that, you are the owner of a business. Pass journal entries with 20

different transactions. Prepare a position statement after every transaction. Did

your firm earn profit or made a loss at the end of all transaction? Make a small

comment on your firm’s position at the end.

1.3 MANAGERIAL ECONOMICS

  1. Decision making is the most important function of business managers. Decision

making is the central objective of Managerial Economics. Discuss – Scope of the

Economics in Decision Making and Different Decision Making Models.

  1. Monopolistic Competition is a special case of imperfect completion. It stance

between monopoly and perfect completion and accordingly the pricing decision

are determined by the market forces – Discuss.

  1. Since different decision are affected by difference type of cost, it is essential for a

manager to understand the relevant cost in decision making. Comment in

detail.

  1. The concept of price velocity is very useful in the total revenue planning of your

firm. Comment on the validity of this statement. Derive a relationship between

price velocity and marginal revenue of a firm.

3

1.4 LEGAL ENVIRONMENT OF BUSINESS

  1. Enumerate and explain the characteristics of contracts and differentiate from

Government contract. Assess the present methods of discharge of a contract.

  1. Classify negotiable instruments. In what way the negotiable instruments differ

from one another. Discuss the recent amendments in negotiable instruments.

  1. Describe the principles of law of insurance. How do these characteristics differ

for marine, life and fire insurance?

  1. Describe the essentials of an arbitration agreement. Explain the composition

and jurisdiction of arbitral tribunals.

1.5 RESEARCH METHODOLOGY AND STATISTICS

  1. Assume that you want to evaluate a training programme. Discuss various types

of experimental research designs that can be adopted and give suitable

situations for each type.

  1. Prepare a questionnaire to study the attitude of students who are pursuing

Masters’ programme in Business Administration through distance education

mode.

  1. Consider mobile phone as a product. List the attributes that are considered by

consumers while buying the product. Assume that you need to segment the

product market. What analysis you will use for this objective and how you

progress to reach it.

  1. Assume that there are three judges evaluating the candidates appearing for

selection process at preliminary level. At final level you wish to have only two of

them and how will you decide which two can be selected for final process of

selection. Assume that an individual’s performance is based on his education,

experience, ability, emotional intelligence and self confidence. Explain

independent and dependent variables in this case. Assume that you are

applying regression analysis what are the criterion you will look for to interpret?

1.6 INTERNATIONAL BUSINESS

  1. Discuss the impact of recent global financial meltdown on the prospects of

world trade. Give your suggestions to overcome the crisis.

  1. What are the control devices used by authorized dealers in regulating foreign

exchange in the country?

  1. State the balance of payment position of India. What steps that government,

public and corporations can take to improve the position.

  1. Assume that you are interested in starting an export firm. Explain the

procedure for getting license for exporting.

4

1.7 MANAGERIAL COMMUNICATION

  1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter

calling a candidate for an interview in reply to his application for the position of

Chief Financial Executive.

  1. Assume yourself as a Customer Relationship Manager of a bank. You have received

a letter from your customers who have complained to you about the rude

behaviour of a computer clerk. Since the customer is an important person, write a

letter to convince the customer.

  1. Communication is lifeblood of an organization and without it organization cannot

exists. Discuss this statement.

  1. The problem of communication arises because there are various obstacles which

may entirely prevent a communication or filter part of it, or present it incorrect.

Comment and discuss.

1.8 ORGANIZATIONAL BEHAVIOUR

  1. Understanding the basic concepts of Organizational Behaviour prepare a

Behavioural frame work for a newly established IT company in Chennai. –

Student can imagine the size and turnover of the industry.

  1. To understand the importance of the concepts personality, perception, and

attitude of employees in an organization, prepare an interview schedule,

conduct an interview with 2-3 executives of any one organization and present

the results.

  1. After listing out the qualities and theories of leadership, have a discussion with

one or two real world leaders of your choice and present the outcome.

  1. Identify a suitable case to understand Organizational Culture, analyze the case

and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700

ANNAMALAI UNIVERSITY PRESS 2018 – 2019

 

ANNAMALAI

UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. HUMAN RESOURCE MANAGEMENT

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020

NOTE:

Assignments sent after 15.04.2020 will not be evaluated

  1. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

1.1 PRINCIPLES OF MANAGEMENT

  1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

  1. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

  1. Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

  1. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

  1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: edible oil, table

top wet grinder and business magazine.

  1. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

  1. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

  1. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

Discuss.

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –Comment.

What strategy should the finance manager develop to solve this problem?

  1. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

3

  1. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 OPERATIONS MANAGEMENT

  1. Elaborate the role of SAP software applications on supply chain management.
  2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

  1. “Spending Money for Maintenance is waste” – Discuss.
  2. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

  1. “Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

  1. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

  1. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

  1. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

  1. Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

  1. A Statistical survey is a scientific process of collection and analysis of

numerical data. Explain the stages of statistical survey. Describe the various

methods for collecting data in a statistical survey.

  1. Two groups of 100 people each were taken for testing the use of vaccine.

15 persons contracted the disease out of the inoculated persons, while

25 contracted the disease in the other group. Test the efficiency of the vaccine,

use X square value (at 5 percent level for one degree of freedom the value of

X square = 3.82)

4

  1. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37

marks by judge P. If judge Q has also been present, how many marks would be

expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

  1. You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

  1. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

  1. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

  1. Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ORGANISATIONAL BEHAVIOUR

  1. Prepare an interview schedule for the concept Personality and its components,

conduct an interview with a few executives of any one organization known to

you and present the results with critical analysis.

  1. To highlight the concept, components, process, and importance of Groups in an

organization prepare a role play script and explain group dynamics.

  1. After listing out the qualities and theories of leadership view YouTube on

executive leadership and present the outcome of your perception on leadership.

  1. Make telephone calls to your friends and seniors working in various

organizations and collect information about their Organizational Culture,

analyze them and present them with issues and strategies.

M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000

ANNAMALAI UNIVERSITY PRESS 2019 -20

 

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. MARKETING MANAGEMENT

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020 30-04-2019

NOTE:

  1. Assignments sent after 15.04.2020 will not be evaluated.
  2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

1.1 PRINCIPLES OF MANAGEMENT

  1. 1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

  1. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

  1. Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

  1. 4. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

  1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

  1. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

  1. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

  1. 4. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –

Comment. What strategy should the finance manager develop to solve this

problem?

  1. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

  1. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

3

1.4 OPERATIONS MANAGEMENT

  1. Elaborate the role of SAP software applications on supply chain management.
  2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

  1. “Spending Money for Maintenance is waste” – Discuss.
  2. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

  1. “Human resource planning is a pre-requisite for effective management of

human resources”. In the light of this statement, analyse the significance of

human resource planning.

  1. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

  1. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

  1. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

  1. Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

  1. A Statistical survey is a scientific process of collection and analysis of

numerical data. Explain the stages of statistical survey. Describe the various

methods for collecting data in a statistical survey.

  1. Two groups of 100 people each were taken for testing the use of vaccine. 15

persons contracted the disease out of the inoculated persons, while 25

contracted the disease in the other group. Test the efficiency of the vaccine, use

X square value (at 5 percent level for one degree of freedom the value of X

square = 3.82)

  1. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37

marks by judge P. If judge Q has also been present, how many marks would be

expected to have been awarded by him to the eighth performance?

4

1.7 MANAGERIAL COMMUNICATION

  1. You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

  1. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

  1. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

  1. Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ADVERTISING AND SALES PROMOTION

  1. It is not imperative that consumers always go through the strides in the

‘Hierarchy of effects model’. Defend.

  1. Do ‘Persuasion advertising form’ benefit company if the competition increases –

Justify.

  1. Trace and explicate an activity which is having capability to complement and

supplement the functions of marketing.

  1. Justify the rationality of placing texture and visual weight as focal of visual

aesthetics.

M.B.A. Assignment/ MM/ 1STYear/ AUP/ 709/ C-500

ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. FINANCIAL MANAGEMENT

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31-03-2020

Last date for submission with late fee ` 300/- : 15-04-2020-04-2019

NOTE:

  1. Assignments sent after 15-04-20203will not be evaluated.
  2. Assignments should be in the own hand writing of the student concerned

and not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand

corner on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For

each topic the answer should not exceed 15–pages. Each assignment carries

25 marks (2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

1.1 PRINCIPLES OF MANAGEMENT

  1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

  1. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before” – Discuss

  1. Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

  1. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

  1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

  1. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

  1. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

  1. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. – Comment.

What strategy should the finance manager develop to solve this problem?

  1. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

  1. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

3

1.4 OPERATIONS MANAGEMENT

  1. Elaborate the role of SAP software applications on supply chain management.
  2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

  1. “Spending Money for Maintenance is waste” – Discuss.
  2. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

  1. “Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

  1. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

  1. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

  1. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

  1. Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

  1. A Statistical survey is a scientific process of collection and analysis of numerical

data. Explain the stages of statistical survey. Describe the various methods for

collecting data in a statistical survey.

  1. Two groups of 100 people each were taken for testing the use of vaccine.

15 persons contracted the disease out of the inoculated persons, while

25 contracted the disease in the other group. Test the efficiency of the vaccine,

use X square value (at 5 percent level for one degree of freedom the value of

X square = 3.82)

  1. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

4

The eighth performance, for which judge Q could not attend, was awarded

37 marks by judge P. If judge Q has also been present, how many marks

would be expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

1 You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

  1. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

  1. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

  1. Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ACCOUNTING FOR MANAGERS

  1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

  1. “Depreciation is a process of allocation and not of valuation.” – Comment.
  2. It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

  1. It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement.

M.B.A. Assignment/FM/ 1ST YEAR/ AUP/ 709/ C-1500

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT ANSWERS

ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT ANSWERS

FOR FULL AND DETAILED ANSWER SHEETS AS PER REQUIREMENT CONTACT

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

 

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.

ANSWER

 

CIC or Credit Information Company is an independent third party institution that collects financial data regarding loans, credit cards and more about individuals and shares it with its members. Banks, Non-Banking Financial institutions are usually the customers of Credit Information Companies. The Credit Card Company collects financial information about all these individuals and forms a credit report based on their financial history. This credit report plays a very important role as it helps banks and other financial institutions determine the creditworthiness of an individual applying for a loan or credit card with them.

 
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.2 INTERNATIONAL FINANCE
1. Describe the current trends in the balance of payments of some of the countries
of the Asia- pacific region.

ANSWER

Asia has been the fastest growing region of the world for several decades. The speed and extent of Asia’s economic and social progress has been inspiring and these emerging economies are now advancing at an impressive pace as a major global economic power. The feat of Japan’s dramatic transformation has been followed by the Republic of Korea; Taipei, China; Hong Kong, China, Singapore, Malaysia and Thailand. Once among the poorest of the nations, they have solidly established themselves as rapidly growing upper middle income countries. And now two of the region’s largest countries, China and India, are advancing at an impressive pace as major global economic powers and Indonesia and Vietnam are also growing steady. The rest of Asia, and perhaps the rest of the world, now aspires to emulate these success stories.
2. “The International economy is fast turning into a borderless global economy”
Critically analyze in relation to International Financial system.
3. As an executive of a leading institution, what factors should you critically
evaluate with respect to a large industrial project, from the perspective of
environmental and economic viability.
4. “Exchange rate is focal point to understand the whole mechanism of monetary
system” Justify the statement with illustration
2.3 DERIVATIVES MANAGEMENT
1. “The basic purpose of derivatives instruments is to provide commitments to
price for future dates for giving against adverse movement in future prices.”
Discuss and critically examine the statement.

ANSWER

Derivatives are instruments to manage financial risks. Since risk is an inherent part of any investment, financial markets devised derivatives as their own version of managing financial risk. Derivatives are structured as contracts and derive their returns from other financial instruments.
2. Options are the safest instrument for the investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits.” Critically evaluate the above statements
with suitable examples.
3. “Besides serving as a barometer of the economy /market, the index also has
other applications in finance.” – Elaborate the application of index.
4. “Forward contracts act as force runners of futures market” – Critically evaluate
the statement in the light of growth of forward market worldwide.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Describe the structure of Indian general insurance industry and explain the
products being offered by them.
3. From the balance sheet of a company of your choice, analyze all risk and ERM
from asset side and from liability’s side. Create a list of actions for the ERM
functions.
4. “Privatization of insurance sector has led to substantial growth in the insurance
business in India and also led to improvement in confidence among policy
holders.” – Give your comments
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth.”
Comment
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading.”
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” Do you agree with this statement? Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment /FM/ 2ND Year/AUP/709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.202015-03-2019
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a
consultant how do you accept this statement? Give your views.

ANSWER

Organizational development can be defined as an objective-based methodology used to initiate a change of systems in an entity. Organizational development is achieved through a shift in communication processes or their supporting architecture. The behavior of employees allows professionals to examine and observe the work environment and anticipate change, which is then effected to accomplish sound organizational development.

 

Increasing productivity and efficiency comes with many benefits. However, the best way to encourage positive results is by using a well-thought-out organizational development structure. Organizational development is used to equip an organization with the right tools so that it can adapt and respond well to changes in the market. The benefits of organizational development include:
2. Power and politics are associated factors .As a management student how would
you relate and compare both power and politics in organizational development
context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe
and study in any organization.
2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes
that is capable of eliminating the disadvantages from the existing evaluation
scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of
the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial
growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked.
As it equally influences both employee and management, which is obvious from
the fact that today’s management has increasingly become professional, there is
a greater thrust on the use of behaviour techniques in dealing with human side
of enterprise – Do you agree with the statement? Justify.
3
2. “The responsibility of nurturing a healthy industrial climate lies with the
management, the unions and the government. The political parties, the
community and the society should also play a decisive role in improving the
existing industrial relations and if there is any dispute or conflict, it should be
settled by mutual negotiation or conciliation or voluntary arbitration” –
Comment on the above statement and suggest the ways of promoting industrial
peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and
managerial. But none of these give a perfect view of industrial relations but
certainly adds to our intellectual dimensions in this context – Critically evaluate
the statement and relate any two approaches of industrial relations system to
the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants
to declare lockouts and when workers want to go on strikes. Also identify the
ways and means of resolving such disputes within the organisation and
through alternative mechanisms.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment/ HRM/ 2ND YEAR/ AUP/709/C-2050
ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission : 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.

2.1 PRODUCT AND SERVICES MARKETING
1. Elaborately explain the various stages of new product development.
Considering solar charger as a new product to be launched in a market,
describe the process involved in developing this new product.
2. Create a branding program for a FMCG product of your choice. Provide full
description of the company’s brand hierarchy, brand portfolio, brand’s
current marketplace and the way in which the firm is addressing branding
through its marketing mix. Explain how you would characterize the
positioning of your brand.
3. Explain the traditional services marking mix and describe the expanded mix
for services. Discuss the marketing mix as applicable to banking service
sector.
4. Assume a tourism service establishment wherein the customers can
influence each other. Describe the potential cases of favorable and
unfavorable customer influences. Also discuss the ways to improve
customer satisfaction by handling the unfavorable situations
2.2 MARKETING RESEARCH
1. ABC cookies are planning to launch a new line of cookies and want to assess the
market size. The cookies have a mixed chocolate – jack fruit flavour and will be
targeted at the premium end of the market. Discus the six W’s of a descriptive
research design that may be adopted.
2. Adyar Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has
decided to add some new items to the menu, but prior to that they want to know
more about their customers and their preferences
a) List possible hypotheses b)Explain what kind of research design would be
appropriate?
3. To determine the effectiveness of the advertising campaign for a new dish washer,
management would like to know what percentages of households are aware of the
new brand. The advertising agency thinks that this figure is as high as 70 percent.
The management would like a 95 percent confidence interval and a margin of error
no greater than plus or minus 2 percent
a) What sample size should be used for this study?
b) Suppose that management wanted to be 99 percent confident but could
tolerate an error of plus or minus 3 percent. How would the sample size
change?
4) Design an open-ended question to determine whether households engage in
gardening. Also develop a multiple – choice and a dichotomous question to obtain
the same information. Which form is the most desirable?.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
3
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. “On the account of consumer illiteracy, the audio-visual media provide an
immense opportunity to communicate with consumers”, is it true? Outline the
relative strengths and weakness of these media and describe their role in rural
marketing.
2. Suggest the different ways of segmenting a rural market. On what bases would
you consider for marketing Detergent soaps, cool drinks and television in rural
market? Justify your views.
3. “Going rural is the need of the hour”. Keeping this statement into account,
suggest the various roadblocks which the marketers have to overcome in order
to successfully launch their product in rural markets.
4. Explain the various changes which are required to be made in the promotional
strategy of a company for successfully promoting a product in rural markets
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational
performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products
in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of
consumer goods of Unilever.
4. ‘Gig’ economy and freelancers as distribution agents in food delivery service.
Bring out its future trend in India.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
4
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” –Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment/ MM/ 2nd Year/ AUP/709/C-600
ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY MBA FIRST YEAR MARKETING MANAGEMENT ASSIGNMENT ANSWERS

ANNAMALAI UNIVERSITY MBA FIRST YEAR MARKETING MANAGEMENT ASSIGNMENT ANSWERS PROVIDED 

FOR FULL AND DETAILED ANSWER SHEETS AS PER REQUIREMENT CONTACT 

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.

 

ANSWER

Managing is necessary whenever one needs to get things done.

It may be called the practice of consciously and continually shaping organizations.

Every organization has people who are assigned the responsibility of serving the organization to achieve its goals.

Management is a universal phenomenon in the sense that it is a common and essential element in all enterprises. Every group effort requires setting objectives, making plans, handling people, co-coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals. …………………………………………….

FOR FULL AND DETAILED ANSWER SHEETS CONTACT US
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.

ANSWER

Pricing can be defined as the process of determining an appropriate price for the product, or it is an act of setting price for the product. Pricing involves a number of decisions related to setting price of product. Pricing policies are aimed at achieving various objectives. Company has several objectives to be achieved by the sound pricing policies and strategies. Pricing decisions are based on the objectives to be achieved. Objectives are related to sales volume, profitability, market shares, or competition…………………………..
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.

ANSWER

Dividend refers to a reward, cash or otherwise, that a company gives to its shareholders. Dividends can be issued in various forms, such as cash payment, stocks or any other form. A company’s dividend is decided by its board of directors and it requires the shareholders’ approval. However, it is not obligatory for a company to pay dividend. Dividend is usually a part of the profit that the company shares with its shareholders. ………………………………………..
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.

ANSWER

Supply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption……………………………….
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of
human resources”. In the light of this statement, analyse the significance of
human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine. 15
persons contracted the disease out of the inoculated persons, while 25
contracted the disease in the other group. Test the efficiency of the vaccine, use
X square value (at 5 percent level for one degree of freedom the value of X
square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
4
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ADVERTISING AND SALES PROMOTION
1. It is not imperative that consumers always go through the strides in the
‘Hierarchy of effects model’. Defend.
2. Do ‘Persuasion advertising form’ benefit company if the competition increases –
Justify.
3. Trace and explicate an activity which is having capability to complement and
supplement the functions of marketing.
4. Justify the rationality of placing texture and visual weight as focal of visual
aesthetics.

ANNAMALAI UNIVERSITY MBA FIRST YEAR HUMAN RESOURCE MANAGEMENT ANSWERS

ANNAMALAI UNIVERSITY MBA FIRST YEAR HUMAN RESOURCE MANAGEMENT ANSWERS WHATSAPP 91 9924764558

FOR THE YEAR 2019-20

FOR FULL AND DETAILED ANSWER SHEETS WHATSAPP OR CALL US IN +91 9924764558 OR +91 9447965521

 

 

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.

ANSWER

Management is a universal phenomenon in the sense that it is a common and essential element in all enterprises. Every group effort requires setting objectives, making plans, handling people, co-coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals.

These activities relate to the utilization of 4 types of inputs or resources from the environment—human, monetary, physical, and informational.

Human resources include managerial talent, labor, and so forth. Monetary resources are the financial capital the organization uses to finance both ongoing and long-term operations.

Physical resources include raw materials, office and production facilities, and equipment. Information resources are data and other kinds of information utilized by the organization.

The job of the manager is to combine and coordinate these resources to achieve the organization’s goals.

 
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.

ANSWER

Market segmentation also reduces the risk of an unsuccessful or ineffective marketing campaign. When marketers divide a market based on key characteristics and personalize their strategies based on that information, there is a much higher chance of success than if they were to create a generic campaign and try to implement it across all segments.

Marketers can also us segmentation to prioritize their target audience. If segmentation shows that some consumers would be more likely to buy a product than others, marketers can better allocate their attention and resources.

2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.

ANSWER

Many investors like to watch the dividend yield, which is calculated as the annual dividend income per share divided by the current share price. The dividend yield measures the amount of income received in proportion to the share price. If a company has a low dividend yield compared to other companies in its sector, it can mean two things: (1) the share price is high because the market reckons the company has impressive prospects and isn’t overly worried about the company’s dividend payments, or (2) the company is in trouble and cannot afford to pay reasonable dividends. At the same time, however, a high dividend yield can signal a sick company with a depressed share price.

 
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.

ANSWER

Supply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.

 

There are myriad reasons for improving your supply chain (see below) but it is widely acknowledged that a tighter integration between a principal wholesaler and its (global) distributors can only improve the overall success of an organisation which is reliant on excellent service to the consumer.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.

ANSWER

Human resources undoubtedly play the most important part in the functioning of an organization. The term ‘resource’ or ‘hu­man resource’ signifies potentials, abilities, capacities, and skills, which can be developed through continuous interaction in an organizational setting.

The interactions, interrelationships, and activities performed all contribute in some way or other to the development of human potential. Organizational productivity, growth of companies, and economic development are to a large extent contingent upon the effective utilization of human capa­cities.

Hence, it is essential for an organization to take steps for effective utilization of these resources. In the various stages in the growth of an organization, effective planning of human resources plays a key role. Matching the requirements of the job with the individual is important at all stages, including the recruitment procedures, in this endeavour.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION

ANSWER
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.

Preparing a presentation can be an overwhelming experience if you allow it to be one. The strategies and steps below are provided to help you break down what you might view as a large job into smaller, more manageable tasks.

 

Step 1: Analyze your audience

The first step in preparing a presentation is to learn more about the audience to whom you’ll be speaking. It’s a good idea to obtain some information on the backgrounds, values, and interests of your audience so that you understand what the audience members might expect from your presentation.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

ANSWER

Organizational culture includes an organization’s expectations, experiences, philosophy, as well as the values that guide member behaviour, and is expressed in member self-image, inner workings, interactions with the outside world, and future expectations. Culture is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid (The Business Dictionary).

Culture also includes the organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits.

ANNAMALAI UNIVERSITY MBA FIRST YEAR ASSIGNMENT ANSWERS

ANNAMALAI UNIVERSITY MBA FIRST YEAR ASSIGNMENT ANSWERS

ANNAMALAI UNIVERSITY MBA FIRST YEAR ASSIGNMENT 2019-20 ANSWERS

FOR FULL AND DETAILED ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS CONTACT US

WHATSAPP OR CALL IN 91 9924764558

MOBILE : +91 9447965521

EMAIL: prasanththampi1975@gmail.com

 

  • PRINCIPLES OF MANAGEMENT

 

Q1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

 ANSWER

 

Managing is necessary whenever one needs to get things done.

It may be called the practice of consciously and continually shaping organizations.

Every organization has people who are assigned the responsibility of serving the organization to achieve its goals.

Management is a universal phenomenon in the sense that it is a common and essential element in all enterprises. Every group effort requires setting objectives, making plans, handling people, co-coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals.

 

 

Q2. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

 ANSWER

 

Strategic planning means planning for making and implementing strategies to achieve organisational goals. It starts by asking oneself simple questions like : What are we doing, should we continue to do it or change our product line or the way of working, what is the impact of social, political, technological and other environmental factors on our operations, are we prepared to accept these changes etc.

1.2 MARKETING MANAGEMENT

 

  1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

 

 ANSWER

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.

  1. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

 ANSWER

 

Pricing can be defined as the process of determining an appropriate price for the product, or it is an act of setting price for the product. Pricing involves a number of decisions related to setting price of product. Pricing policies are aimed at achieving various objectives. Company has several objectives to be achieved by the sound pricing policies and strategies. Pricing decisions are based on the objectives to be achieved. Objectives are related to sales volume, profitability, market shares, or competition

 

1.3 FINANCIAL MANAGEMENT

 

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

 ANSWER

Dividend refers to a reward, cash or otherwise, that a company gives to its shareholders. Dividends can be issued in various forms, such as cash payment, stocks or any other form. A company’s dividend is decided by its board of directors and it requires the shareholders’ approval. However, it is not obligatory for a company to pay dividend. Dividend is usually a part of the profit that the company shares with its shareholders.

 

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –

Comment. What strategy should the finance manager develop to solve this

problem?

 ANSWER

Working capital management is a significant part of business decisions and is of major concern to the finance manager in as much as accomplishment of value maximisation goal depends essentially on prudent working capital decisions. Maintaining optimal level of working capital is crux of the problem with which a finance manager is seriously concerned because problem of trade-off between risk and return is involved.

 

1.4 DATABASE MANAGEMENT SYSTEM

 

 

 

Q2. Explain various levels of Data abstraction in database system?

 ANSWER

Database systems comprise of complex data-structures. In order to make the system efficient in terms of retrieval of data, and reduce complexity in terms of usability of users, developers use abstraction i.e. hide irrelevant details from the users. This approach simplifies database design.

There are mainly levels of data abstraction:

 

Q4. Construct an ER diagram for Bank transactions.

ANSWER

An ER diagram helps you visualize the information stored in a database. This bank ER diagram illustrates key information on bank customers, including entities such as banker, credit card, account and loans. It allows you to understand the relationships between entities.

An Entity–relationship model (ER model) describes the structure of a database with the help of a diagram, which is known as Entity Relationship Diagram (ER Diagram). An ER model is a design or blueprint of a database that can later be implemented as a database. The main components of E-R model are: entity set and relationship set.

 

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1.5 HUMAN RESOURCE MANAGEMENT

 

Q1. “Human resource planning is a pre-requisite for effective management of

human resources”. In the light of this statement, analyse the significance of

human resource planning.

 

 ANSWER

 

Human resources undoubtedly play the most important part in the functioning of an organization. The term ‘resource’ or ‘hu­man resource’ signifies potentials, abilities, capacities, and skills, which can be developed through continuous interaction in an organizational setting.

 

Q4. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

 ANSWER

Yes I agree with it

 

Successful businesses understand the value of investing in a robust performance appraisal system. That’s because they reap the benefits of employees who have regular and fruitful performance conversations with their line manager, understand their strengths and opportunities for improvement, and are more effective and motivated in their roles

 

1.6 MANAGEMENT INFORMATION SYSTEM

 

Q2. Explain a hierarchical database organisation. Give an example of data that has

a ‘natural’ Hierarchical order. What are the limitations of a network

organisation?

ANSWER

A hierarchical model represents the data in a tree-like structure in which there is a single parent for each record. To maintain order there is a sort field which keeps sibling nodes into a recorded manner. These types of models are designed basically for the early mainframe database management systems, like the Information Management System (IMS) by IBM.

 

Q4. Discuss the role of MIS in the fields of education.

ANSWER

Data is the lifeline of every educational institution. Right from the student turnover rate to the financial records, every piece of data that is/was ever associated with the college paves way for its development. The bigger the institution, the greater the volume of data, which makes it challenging to manage on paper or even with excel files.

 

1.7 SOFTWARE PROJECT MANAGEMENT

 

Q1. A public library is considering the implementation of a computer-based system

to help administer book loan at libraries. Identify the stakeholders in such a

project. What might be the objectives of such a project and how might the

success of the project be measured in practical terms?

 ANSWER

Although computer systems have been employed since the 1970s in significant applications military, civil, government, finance, business and so on, unlike any other engineering discipline the success rate of ICT projects remains unacceptably low. Describe and discuss why ICT projects fail and what measures can be taken to improve the chance of success.

 

Q2. Assume that a company has decided on a COTS solution that will replace the

whole of the existing maintenance accounting system rather than simply

plugging in additional modules to deal with group accounts. Write a

memorandum to the company’s legal department outlining the important

provisions that a contract to supply this system should have.

 ANSWER

MEMORANDUM

 

Dated 19th December 2019

 

As the name suggests this is software that is sold ‘off the shelf.’ The ‘shelf’ normally means the shelf of products in any store, accessible to anyone who walks into the store. Commercial off-the shelf software is therefore defined as the software that is commercially produced and sold in a retail store or online, ready to use without any form of modification by the user, accessible to everyone.

 

 

1.8 FINANCIAL AND MANAGEMENT ACCOUNTING

 ANSWER

Q2. “Depreciation is a process of allocation and not of valuation.” – Comment.

 

In accounting, the term depreciation refers to the allocation of cost of a tangible asset to expense to the periods in which the asset is expected to be used to obtain the economic benefit. For example, a company purchases a piece of equipment for $20,000 and estimates that the equipment will be used for a period of 10 years. The cost of the equipment (i.e., $20,000) will be allocated to each of 10 years using some systematic and rational allocation method.

Q4. It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement

ANSWER

Cost Accounting is a conscious and rational procedure by Accountants for accumulating costs and relating such costs to specific products or departments for effective management action.

 

Cost Accounting establishes budgets, standard costs and actual costs. Cost Accounting is a set of procedures used in refining raw data into usable information for management decision making, for ascertainment of cost of products and services and its profitability.

 

1.3 FINANCIAL MANAGEMENT

 

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

 ANSWER

Dividend refers to a reward, cash or otherwise, that a company gives to its shareholders. Dividends can be issued in various forms, such as cash payment, stocks or any other form. A company’s dividend is decided by its board of directors and it requires the shareholders’ approval. However, it is not obligatory for a company to pay dividend. Dividend is usually a part of the profit that the company shares with its shareholders.

 

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –

Comment. What strategy should the finance manager develop to solve this

problem?

 ANSWER

Working capital management is a significant part of business decisions and is of major concern to the finance manager in as much as accomplishment of value maximisation goal depends essentially on prudent working capital decisions. Maintaining optimal level of working capital is crux of the problem with which a finance manager is seriously concerned because problem of trade-off between risk and return is involved

1.4OPERATIONS MANAGEMENT

 

 

Q1. Elaborate the role of SAP software applications on supply chain management.

 

 ANSWER

Supply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.

 

There are myriad reasons for improving your supply chain (see below) but it is widely acknowledged that a tighter integration between a principal wholesaler and its (global) distributors can only improve the overall success of an organisation which is reliant on excellent service to the consumer.

 

Q4. Describe the steps in ISO quality certification process by any Agency in India

ANSWER

ISO refers to International Organization for Standardisation. It is an independent organisation that provides standards in terms of quality, safety, and efficiency of products and services provided by businesses. With the increasing competition among the business, it is important to deliver high quality of goods & services in order to sustain in the market. ISO certification helps to improve your business credibility as well as overall efficiency of the business.

 

1.6 STATISTICS FOR MANAGERS

 

Q2. A Statistical survey is a scientific process of collection and analysis of

numerical data. Explain the stages of statistical survey. Describe the various

methods for collecting data in a statistical survey.

 ANSWER

A statistical survey is any structured inquiry designed to obtain aggregated data, which may be qualitative or quantitative where the individual or corporate identities of the respondents are in themselves of little significance.

 

Statistical surveys in scope are not limited to those conducted by statistics divisions and do not necessarily involve completion of a form; telephone and personal interview surveys are also included.

 

Q4. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37

marks by judge P. If judge Q has also been present, how many marks would be

expected to have been awarded by him to the eighth performance?

ANSWER

 

1.7 MANAGERIAL COMMUNICATION

 

 

Q2. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

ANSWER

 

Minutes of Annual General Body Meeting held on 24-Nov-2019

 

Agenda

  1. Welcome Speech
  2. Summary of Activities
  3. Presenting and Passing the Balance Sheet

Q3. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

 ANSWER

Preparing a presentation can be an overwhelming experience if you allow it to be one. The strategies and steps below are provided to help you break down what you might view as a large job into smaller, more manageable tasks.

 

Step 1: Analyze your audience

The first step in preparing a presentation is to learn more about the audience to whom you’ll be speaking. It’s a good idea to obtain some information on the backgrounds, values, and interests of your audience so that you understand what the audience members might expect from your presentation.

 

1.8 ADVERTISING AND SALES PROMOTION

 

 

Q1. It is not imperative that consumers always go through the strides in the

‘Hierarchy of effects model’. Defend.

 ANSWER

The hierarchy of effects model is a model which tells advertisers to make an advertisement in such a way that the customer goes through all these six stages namely awareness, knowledge, liking, preference, conviction and purchase. It is created by Robert J Lavidge and Gary A Steiner in 1961, the hierarchy of effects model suggests six steps to consumer buying behaviour.

Q2. Do ‘Persuasion advertising form’ benefit company if the competition increases –

Justify.

 

 ANSWER

Advertising is a communication strategy designed to convince consumers to buy a company’s products. Persuasive communication involves getting attention, generating interest, creating a desire for change and encouraging action. Advertising is important for driving revenue and profit growth. Small businesses can use persuasive advertising in one-on-one settings and through traditional media channels, including print, television and the Internet.

 

ANNAMALAI UNIVERSITY FIRST YEAR MBA ASSIGNMENT ANSWER

ANNAMALAI UNIVERSITY FIRST YEAR MBA ASSIGNMENT ANSWER

FOR FULL AND DETAILED ANSWER CONTACT:

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

 

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss

ANSWER

Strategic planning means planning for making and implementing strategies to achieve organisational goals. It starts by asking oneself simple questions like : What are we doing, should we continue to do it or change our product line or the way of working, what is the impact of social, political, technological and other environmental factors on our operations, are we prepared to accept these changes etc.

Strategic planning helps in knowing where we are and where we want to go so that environmental threats and opportunities can be exploited, given the strengths and weaknesses of the organisation. Strategic planning is “a thorough self-examination regarding the goals and means of their accomplishment so that the enterprise is given both direction and cohesion.”

It is “a process through which managers formulate and implement strategies geared to optimising strategic goal achievement, given available environmental and internal conditions.” Strategic planning is planning for long periods of time for effective and efficient attainment of organisational goals. Strategic planning is based on extensive environmental scanning. It is a projection into environmental threats and opportunities and an effort to match them with organisational strengths and weaknesses.

Strategic planning is done to comprehend, anticipate and absorb environmental vagaries. It is a continuous process. Every time business organisations want to increase the growth rate or change their operations, desire for better management information system, co-ordinate activities of different departments, remove complacency from organisations; they make strategic plans.

It aims at long-term planning, keeping in view the environmental opportunities. It helps organisations analyse their strengths and weaknesses and adapt to the environment. Managers should be farsighted to make strategic planning meaningful.
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.

ANSWER

Market segmentation also reduces the risk of an unsuccessful or ineffective marketing campaign. When marketers divide a market based on key characteristics and personalize their strategies based on that information, there is a much higher chance of success than if they were to create a generic campaign and try to implement it across all segments.

Marketers can also us segmentation to prioritize their target audience. If segmentation shows that some consumers would be more likely to buy a product than others, marketers can better allocate their attention and resources.

 

At its core, market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience.

 

By understanding your market segments, you can leverage this targeting in product, sales, and marketing strategies. Creating your marketing communications both in ad messaging and advanced targeting on digital platforms like Facebook and Google using your segmentation will allow for better response rates and lower acquisition costs. Market segments can power your product development cycles by informing how you create product offerings for different segments like men vs women or high income vs low income.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.

ANSWER

Dividend refers to a reward, cash or otherwise, that a company gives to its shareholders. Dividends can be issued in various forms, such as cash payment, stocks or any other form. A company’s dividend is decided by its board of directors and it requires the shareholders’ approval. However, it is not obligatory for a company to pay dividend. Dividend is usually a part of the profit that the company shares with its shareholders.
After paying its creditors, a company can use part or whole of the residual profits to reward its shareholders as dividends. However, when firms face cash shortage or when it needs cash for reinvestments, it can also skip paying dividends. When a company announces dividend, it also fixes a record date and all shareholders who are registered as of that date become eligible to get dividend payout in proportion to their shareholding. The company usually mails the cheques to shareholders within in a week or so. Stocks are normally bought or sold with dividend until two business days ahead of the record date and then they turn ex-dividend. A recent study found that dividend-paying firms in India fell from 24 per cent in 2001 to almost 16 per cent in 2009 before rising to 19 per cent in 2010.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.

ANSWER

Supply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.

 

There are myriad reasons for improving your supply chain (see below) but it is widely acknowledged that a tighter integration between a principal wholesaler and its (global) distributors can only improve the overall success of an organisation which is reliant on excellent service to the consumer.

 

A supply chain management system works well on a trusted ERP such as SAP Business One, particularly for distributor operations.

The biggest improvement can be seen when an organisation’s supply chain relies on information being exchanged between the principal and its distributors or different offices in various ways. Item master data and price lists can be pushed to distributors with the SAP integration tool – B1i. Subsequently, Crystal Reports and dashboards can be used to provide more intuitive reports across the business based on accurate and timely data.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.

ANSWER

Human resources undoubtedly play the most important part in the functioning of an organization. The term ‘resource’ or ‘hu­man resource’ signifies potentials, abilities, capacities, and skills, which can be developed through continuous interaction in an organizational setting.

The interactions, interrelationships, and activities performed all contribute in some way or other to the development of human potential. Organizational productivity, growth of companies, and economic development are to a large extent contingent upon the effective utilization of human capa­cities.

Hence, it is essential for an organization to take steps for effective utilization of these resources. In the various stages in the growth of an organization, effective planning of human resources plays a key role. Matching the requirements of the job with the individual is important at all stages, including the recruitment procedures, in this endeavour.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.

ANSWER

A statistical survey is any structured inquiry designed to obtain aggregated data, which may be qualitative or quantitative where the individual or corporate identities of the respondents are in themselves of little significance.

 

Statistical surveys in scope are not limited to those conducted by statistics divisions and do not necessarily involve completion of a form; telephone and personal interview surveys are also included.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)

ANSWER

Minutes of Annual General Body Meeting held on 24-Nov-2019

 

Agenda

  1. Welcome Speech
  2. Summary of Activities
  3. Presenting and Passing the Balance Sheet
  4. Increment of Monthly Subscription
  5. Beautification of Lobby and Front area
  6. Bathroom Leaks Rectification
  7. General matters to be discussed
  8. Any other points as deemed appropriate by the Chair
  9. Election of New Committee
  10. Vote of Thanks

3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.

ANSWER

As a leader, it’s important to be aware of your own perceptual biases and shortcuts. However, as difficult as these may be to overcome, you can always mitigate their impacts by being aware of how bias informs your perceptions and avoid jumping to conclusions.

In terms of effective leadership, recognising the impact of bias is extremely important as perceptual errors can lead to poor decision-making. This means you can never truly understand others if you don’t start by developing your own self-awareness.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

ANNAMALAI UNIVERSITY MBA GENERAL ASSIGNMENT ANSWER SHEETS

ANNAMALAI UNIVERSITY MBA GENERAL ASSIGNMENT ANSWER SHEETS

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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics).
Dr. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.

 

ANSWER

 

Managing is necessary whenever one needs to get things done.

It may be called the practice of consciously and continually shaping organizations.

Every organization has people who are assigned the responsibility of serving the organization to achieve its goals.

Management is a universal phenomenon in the sense that it is a common and essential element in all enterprises. Every group effort requires setting objectives, making plans, handling people, co-coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals.

These activities relate to the utilization of 4 types of inputs or resources from the environment—human, monetary, physical, and informational.

Human resources include managerial talent, labor, and so forth. Monetary resources are the financial capital the organization uses to finance both ongoing and long-term operations.

Physical resources include raw materials, office and production facilities, and equipment. Information resources are data and other kinds of information utilized by the organization.

The job of the manager is to combine and coordinate these resources to achieve the organization’s goals.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.

ANSWER

Financial ratios illustrate relationships between different aspects of a business’s operations. They involve the comparison of elements from a balance sheet or income statement, and are crafted with particular points of focus in mind. Financial ratios can provide managers with a valuable tool to measure their progress against predetermined internal goals, a certain competitor, or the overall industry. In addition, tracking various ratios over time is a powerful way to identify trends as they develop. Ratios are also used by bankers, investors, and business analysts to assess various attributes of a company’s financial strength or operating results.

Ratios are determined by dividing one number by another, and are usually expressed as a percentage. They enable managers to examine the relationships between seemingly unrelated items and thus gain useful information for decision making. “They are simple to calculate, easy to use, and provide a wealth of information that cannot be gotten anywhere else,” James 0. Gill noted in his book Financial Basics of Small Business Success. But, he added, “Ratios are aids to judgment and cannot take the place of experience. They will not replace good management, but they will make a good manager better. They help to pinpoint areas that need investigation and assist in developing an operating strategy for the future.”
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

ANNAMALAI UNIVERSITY FIRST YEAR MBA INFORMATION SYSTEMS ASSIGNMENT ANSWER

ANNAMALAI UNIVERSITY FIRST YEAR MBA INFORMATION SYSTEMS ASSIGNMENT ANSWER  2019-20

FOR FULL AND DETAILED ANSWER SHEETS WHATSAPP ME IN 9924764558

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.

ANSWER

Managing is necessary whenever one needs to get things done.

It may be called the practice of consciously and continually shaping organizations.

Every organization has people who are assigned the responsibility of serving the organization to achieve its goals.

Management is a universal phenomenon in the sense that it is a common and essential element in all enterprises. Every group effort requires setting objectives, making plans, handling people, co-coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals.

These activities relate to the utilization of 4 types of inputs or resources from the environment—human, monetary, physical, and informational.

Human resources include managerial talent, labor, and so forth. Monetary resources are the financial capital the organization uses to finance both ongoing and long-term operations.

Physical resources include raw materials, office and production facilities, and equipment. Information resources are data and other kinds of information utilized by the organization.

The job of the manager is to combine and coordinate these resources to achieve the organization’s goals.

If we see our society closely, we will found management practices are being used everywhere, our praying place, social parties, transport system, schools and.

The concept of universality of management has several implications.

  1. First, managerial skills are transferable from one person to another.
  2. Secondly, management skills can be transferred from one organization to another.
  3. Thirdly, managerial skills can be important and exported from one country to another.
  4. Fourthly, this principle of universality serves as the basis of a general theory of management -a set of common principles.

Some experts support the universality of management on the group that whatever the situation and whatever the level of management, the management function is common

2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before.” – Discuss.
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities. – Do you agree? Give reasons.
1.2 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing
business decisions. Instead of presenting detailed list of rules for specific
decision-making, managerial economics addresses the larger economic forces
that shape day-to-day decision-making”. Critically analyse the above statement.

ANSWER

Managerial economics serves several purposes in business decision-making. To start with, managerial economics provides a logical and experiential framework for analyzing the question. To the somewhat vague question of “what or how much should I make, and who should I sell it to?”, or “should I try to retail something like ‘this’?”, it provides the framework for applying to your question concepts such as supply and demand, market segmentation, competition, and so on. It takes your question from something vague and applies tested concepts to frame a more precise question (and answer).

Second, it provides an opportunity for a quantitative question: “how much should I make?” or “what price should I charge?” Rather than punting at an answer, managerial economics provides either a pre-existing framework for obtaining a direct answer, or at least provides a framework for testing volume or pricing in this case.

Third, it lends meaning to the answer. If you get back an answer “price it at $88.50 if you want to sell 2,000, or at $115.50 if you want to sell 600,” you have an answer with much more utility and you can both test the answer (which is important) and extrapolate, say, to production limited to 400. At this point, you have used managerial economics to help make important business decisions.

Managerial economics is the application of economic theory to economic practice with an aim of ensuring that business decisions meet their intended goal. It is through management economics that a business understands how to access and utilize scarce resources to ensure optimal performance of the same to generate revenues and profits. The application assists in decision making with regards to issues about optimum production, profit maximizing prices and type of product among other economic variables. For instance, a manufacturing company needs to understand what type of product or which additional features would boost the utility
2. “Outline the various steps which would be necessary if you were asked to
forecast demand for a typical mass consumption item”.
3. “If the production function is homogeneous with constant returns to scale
everywhere, the returns to a single variable factor will be diminishing.”
– Comment.
4. “Short-run average variable cost curve is saucer-shaped but the short-run
average total cost curve cannot be saucer-shaped”. Discuss in detail.
1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.

ANSWER

In accounting, the term depreciation refers to the allocation of cost of a tangible asset to expense to the periods in which the asset is expected to be used to obtain the economic benefit. For example, a company purchases a piece of equipment for $20,000 and estimates that the equipment will be used for a period of 10 years. The cost of the equipment (i.e., $20,000) will be allocated to each of 10 years using some systematic and rational allocation method.

The cost of an asset is initially recorded as an asset in accounting records because the asset will be used for many periods in future. Afterward, the portion of cost is allocated to a particular period is removed from the total cost of the asset and becomes the expense of that particular period and is matched against revenue like any other expense.

The statement that depreciation is a process of allocation and not valuation is quite interesting and asserts a point of view that coincides with a specific type of depreciation.  The definition of allocation as well as valuation in their specific form is also of importance to distinguish the difference.  For example, straight-line depreciation is a cost allocation methodology that breaks the cost of an asset down into specific periods that does not establish any particular metric for valuation. Therefore, depreciation as process of allocation is a form of depreciating an asset that is indifferent to the underlying valuation with concern to the particular use of the asset and the specific period the asset is used.  Valuation will take into consideration the accelerated depreciation methodology that considers an asset as depreciating at a faster rate early in the useful cycle of the asset and slowing down to zero value with regard to depreciation of the asset as the asset approaches salvage value.

3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement
3
1.4 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the plc. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
MEDIA? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources.” In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Suggest the factors governing the choice of site for a manufacturing plant in a
city or sub- urban part of a city.
2. Give a specimen of Gantt Charts which is normally used in the production
planning and control department and describe briefly how it could be used for
checking the actual progress of a job against the schedule.
3. Discuss the functions of purchasing department in an industry. Explain some
methods of purchasing commonly adopted in an industrial purchasing. Why
should the purchasing documents be legally sound?
4. Elaborate the various costs that are involved in inventory problems with suitable
examples. How are they inter related?
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” – Do you agree with this statement. Substantiate your view with
the following situation. You are the HRD Manager with ABB (India) .ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.
M.B.A. Assignment /I.S./1ST YEAR /AUP/709/C-250
ANNAMALAI UNIVERSITY PRESS 2019 -20

ANNAMALAI UNIVERSITY MBA FIRST YEAR INTERNATIONAL BUSINESS ANSWERS

ANNAMALAI UNIVERSITY MBA FIRST YEAR INTERNATIONAL BUSINESS ANSWERS

FOR DETAILED ANSWERS WHATSAPP ME IN 9924764558 OR EMAIL ME

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
FIRST YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.

ANSWER

Managing is necessary whenever one needs to get things done.

It may be called the practice of consciously and continually shaping organizations.

Every organization has people who are assigned the responsibility of serving the organization to achieve its goals.

Management is a universal phenomenon in the sense that it is a common and essential element in all enterprises. Every group effort requires setting objectives, making plans, handling people, co-coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals.

These activities relate to the utilization of 4 types of inputs or resources from the environment—human, monetary, physical, and informational.

Human resources include managerial talent, labor, and so forth. Monetary resources are the financial capital the organization uses to finance both ongoing and long-term operations.

Physical resources include raw materials, office and production facilities, and equipment. Information resources are data and other kinds of information utilized by the organization.

The job of the manager is to combine and coordinate these resources to achieve the organization’s goals.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss

ANSWER 

Strategic planning means planning for making and implementing strategies to achieve organisational goals. It starts by asking oneself simple questions like : What are we doing, should we continue to do it or change our product line or the way of working, what is the impact of social, political, technological and other environmental factors on our operations, are we prepared to accept these changes etc.

Strategic planning helps in knowing where we are and where we want to go so that environmental threats and opportunities can be exploited, given the strengths and weaknesses of the organisation. Strategic planning is “a thorough self-examination regarding the goals and means of their accomplishment so that the enterprise is given both direction and cohesion.”

3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 INTERNATIONAL ACCOUNTING
1. “Cost volume profit analysis is an important analysis which is commonly applied
by the irresponsive of industries”. Do you accept? What are your comments
towards this statement? Discuss.
2. Inflation is a key factor and it must be duly considered while preparing all sorts
of budgets”. Do you agree? Justify your stand with your valuable inputs.
3. “There is a vast amount of practical gap on application of accounting practices
between Domestic and International Accounting”. Comment on this with your
valuable supportive arguments.
4. “Several issues are existing in International Financial statement Analysis and at
the same time many meaningful unlocking tools are there”. What is your
opinion? Comment on this.
1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international
market survey.
2. Compare the benefits of liberalization with globalization, which influence the
economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify
your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting
data.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. “Knowledge of International Business Environment is essential for the players of
International Business” – Elaborate with an example of multinational company.
2. “When is the time deemed to be the essence of the contract in performance of
contract and with what consequences? Pinch out the rules of law relating to the
time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and
economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery
–Strength and Threats”. Illustrate the statement.
1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion
of India’s international trade? Illustrate your answer
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the
hardware, software and personal requirement for purpose of implementation of
such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and
how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an
apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is
keeping them. Explain how e-commerce is helpful in customer retention?
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication
skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
4
3. Elucidate the measures that have to be considered in managing the cross
cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength
of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.

As a leader, it’s important to be aware of your own perceptual biases and shortcuts. However, as difficult as these may be to overcome, you can always mitigate their impacts by being aware of how bias informs your perceptions and avoid jumping to conclusions.

In terms of effective leadership, recognising the impact of bias is extremely important as perceptual errors can lead to poor decision-making. This means you can never truly understand others if you don’t start by developing your own self-awareness.

To better understand yourself and others, it’s important to be aware that there are a number of sources of perceptual error, including:

  • not collecting enough information
  • using irrelevant information
  • seeing only what we want and expect to see
  • allowing early information to affect perception of later information
  • allowing one’s own characteristics to affect the way we perceive others
  • accepting stereotypes uncritically.

 
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

ANNAMALAI UNIVERSITY MBA E BUSINESS ASSIGNMENT ANSWERS 2019-20

ANNAMALAI UNIVERSITY MBA E BUSINESS ASSIGNMENT ANSWERS

FOR ELABORATED ANSWER SHEETS WHATSAPP IN +91 9924764558

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. E-BUSINESS
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS AND ANSWERS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.

ANSWER

Managing is necessary whenever one needs to get things done.

It may be called the practice of consciously and continually shaping organizations.

Every organization has people who are assigned the responsibility of serving the organization to achieve its goals.

Management is a universal phenomenon in the sense that it is a common and essential element in all enterprises. Every group effort requires setting objectives, making plans, handling people, co-coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals.

These activities relate to the utilization of 4 types of inputs or resources from the environment—human, monetary, physical, and informational.

Human resources include managerial talent, labor, and so forth. Monetary resources are the financial capital the organization uses to finance both ongoing and long-term operations.

Physical resources include raw materials, office and production facilities, and equipment. Information resources are data and other kinds of information utilized by the organization.

The job of the manager is to combine and coordinate these resources to achieve the organization’s goals.

If we see our society closely, we will found management practices are being used everywhere, our praying place, social parties, transport system, schools and.

The concept of universality of management has several implications.

  1. First, managerial skills are transferable from one person to another.
  2. Secondly, management skills can be transferred from one organization to another.
  3. Thirdly, managerial skills can be important and exported from one country to another.
  4. Fourthly, this principle of universality serves as the basis of a general theory of management -a set of common principles.

Some experts support the universality of management on the group that whatever the situation and whatever the level of management, the management function is common.

Any manager must, one time or the other, perform the same managerial functions.

2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.

ANSWER

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.

 

Market segmentation makes it easier for marketers to personalize their marketing campaigns.

By arranging their company’s target market into segmented groups, rather than targeting each potential customer individually, marketers can be more efficient with their time, money, and other resources than if they were targeting consumers on an individual level. Grouping similar consumers together allows marketers to target specific audiences in a cost effective manner.

Market segmentation also reduces the risk of an unsuccessful or ineffective marketing campaign. When marketers divide a market based on key characteristics and personalize their strategies based on that information, there is a much higher chance of success than if they were to create a generic campaign and try to implement it across all segments.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

ANNAMALAI UNIVERSITY MBA FIRST AND SECOND YEAR ASSIGNMENT ANSWER KEYS

ANNAMALAI UNIVERSITY MBA FIRST AND SECOND YEAR ASSIGNMENT ANSWER KEYS  WHATSAPP 91 9924764558

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

 

1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Suggest the factors governing the choice of site for a manufacturing plant in a
city or sub- urban part of a city.
2. Give a specimen of Gantt Charts which is normally used in the production
planning and control department and describe briefly how it could be used for
checking the actual progress of a job against the schedule.
3. Discuss the functions of purchasing department in an industry. Explain some
methods of purchasing commonly adopted in an industrial purchasing. Why
should the purchasing documents be legally sound?
4. Elaborate the various costs that are involved in inventory problems with suitable
examples. How are they inter related?
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” – Do you agree with this statement. Substantiate your view with
the following situation. You are the HRD Manager with ABB (India) .ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.

 

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a
consultant how do you accept this statement? Give your views.
2. Power and politics are associated factors .As a management student how would
you relate and compare both power and politics in organizational development
context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe
and study in any organization.
2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes
that is capable of eliminating the disadvantages from the existing evaluation
scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of
the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial
growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked.
As it equally influences both employee and management, which is obvious from
the fact that today’s management has increasingly become professional, there is
a greater thrust on the use of behaviour techniques in dealing with human side
of enterprise – Do you agree with the statement? Justify.
3
2. “The responsibility of nurturing a healthy industrial climate lies with the
management, the unions and the government. The political parties, the
community and the society should also play a decisive role in improving the
existing industrial relations and if there is any dispute or conflict, it should be
settled by mutual negotiation or conciliation or voluntary arbitration” –
Comment on the above statement and suggest the ways of promoting industrial
peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and
managerial. But none of these give a perfect view of industrial relations but
certainly adds to our intellectual dimensions in this context – Critically evaluate
the statement and relate any two approaches of industrial relations system to
the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants
to declare lockouts and when workers want to go on strikes. Also identify the
ways and means of resolving such disputes within the organisation and
through alternative mechanisms.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

ANNAMALAI MBA ASSIGNMENT QUESTION AND ANSWER DOWNLOAD

ANNAMALAI MBA ASSIGNMENT QUESTION AND ANSWER DOWNLOAD

 

ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2019-20 QUESTION AND ANSWER DOWNLOAD WHATSAPP 91 9924764558

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics).
Dr. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

1
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
Dr. M. ARUL
DIRECTOR
2
2.1 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
2.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
2.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Identify five common project risk strategies employed to address the threats in
the new Mall construction. Give an example of each.
2. How the software projects are different from other project. Describe the various
phases of software project life cycle with the illustration.
3. Critically examine the generic strategies that can help an entrepreneur to
maintain competitive advantage of their products. Use the relevant examples to
support the answer.
4. Does Government of India policy measures are promoting Women
entrepreneurship in India? Suggest the ways to develop women entrepreneurs.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give
an example for success and failure. Give reasons for the success and failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” –Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Favourable working environment enhances the efficiency of workers and
includes proper illumination, safety, temperature, ventilation, sanitation,
cleanliness and canteen facilities”. Comment
2. Do you agree that the problems of social security in industries have become
complex due to inadequate training, lack of education, low wages and the
failure to make provisions against the industrial hazards by industries? Justify
your stand with valid reasons.
3. “Collective bargaining assumes collective wisdom of both management and
labour”-Discuss.
4. Why trade unions in India suffer from multiplicity, inter-union rivalry and
politicization? Suggest remedial measures to be taken to safeguard the trade
unions from these issues.
4
2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. If training is the possible solution, then find out the best approaches in a given
situation like coaching, mentoring, feedback, classroom training, team building
– Give example.
2. Evolve a new evaluation scheme for training of bank officials to eliminate the
disadvantages of existing evaluation scheme
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational
performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products
in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of
consumer goods of Unilever.
4. ‘GIG’ Economy and freelancers as distribution agents in food delivery service.
Bring out its future trend in India.
2.7.2 MM: (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How marketing research helps for the FMCG manufacturing company for
segmenting the market.
2. Develop a questionnaire for conducting survey for meaning hospital service
quality.
3. Marketing research agencies plays a major role in today’s business world
though it has demerits – Explain with example.
4. What are the application areas of market research in present scenario and
explain about any three of them with examples.
2.7.3 FM: (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
5
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth is
misleading.” – Comment.
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading”.
2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Write your own idea about the Concept of division of labour and how it
can be applied to Production planning and control.
2. Is the Production planning and control function getting to be increasingly
people-centric? If so, what may be the reason?
3. Write your prognosis for the future of Production planning and control
discipline in general.
4. Assume yourself as a Maintenance manager in a Hotel Industry. Write your
views about the merits and demerits of different types of Maintenance that can
be practiced in Hotel Industry.
2.7.4 PM: (b) QUALITY MANAGEMENT
1. The plan-do-check-act (PDCA) principles are another essential tool for
implementing a TQM programme successfully in Indian organisations. Are you
agreeing PDCA also referred to as the Deming Wheel, is the principles of
continuous improvement?
2. Cross functional management recognises that no organisational unit can by
itself control every aspect of the business operations to ensure that the
customer’s requirements are met.
6
3. Quality policy is a broad guide to action. It is a statement of principles. A policy
differs from a procedure which details how some activity shall be accomplished.
Thus a quality policy might state that quality cost will be measured.
4. To organise companywide QC circle symposiums of which the results of QC
circle activities can be announced. Making presentation of QC circle activities is
a valuable method of ensuring the QC circle summarizes the results of their
activities.
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. Prepare an Advertisement for launching a new product using Superscript,
format the cells and make a macros and mail merge the final copy. Prepare a
links for the highlighted products.
2. Prepare an Excel Sheets purchase of new machineries to XYZ Company by
using Various Mathematical Functions, Statistical functions, financial
functions, and Text functions. Attach the copy of excel sheets for each
functions.
3. Discuss the procedure and advantages of creating Personal signature file
message. Attach the image of this and discuss the steps followed in creating the
personal signature file. Explain the role of ISDN and ISP in creation process.
Attach the image for all the process.
4. With the rise of social media, many small businesses have had to alter their
operational strategies to adapt. Social media affects business of all sizes in
several different ways. Because of social media, businesses must make their
brands more personal, market their products differently and communicate with
customers in new ways – Comment this statement with reasonable points.
2.7.5 (b) INFORMATION TECHNOLOGY
1. Few eBay users believe that the use of sniping software is unfair and that eBay
should prohibit its use. Present the facts and logical arguments that would
convince eBay to prohibit the use of sniping software.
2. Visit the website of Air India (www.airindia.in) & Spice Jet (www.spicejet.com)
and compare them.
3. Visit the applications area of www.oracle.com and www.microsoft.com to find
any difference between Oracle’s ERP and Microsoft’s Dynamics. Submit detailed
report regarding this.
4. Construct an ER diagram for a departmental store. Take the entities to define
different activities (like purchase, sales), different types of employees (e.g.
manager, supervisor), section (e.g. cosmetics, kids), customers and other
departments of the store. Take appropriate attributes to define the entities.
Construct appropriate table from the diagram.

M.B.A. Assignment/ 2nd Year/ AUP/709/ C-900
ANNAMALAI U

ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2019-20 QUESTION AND ANSWER DOWNLOAD

ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2019-20 QUESTION AND ANSWER DOWNLOAD WHATSAPP 91 9924764558

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics).
Dr. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

 

1
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
Dr. M. ARUL
DIRECTOR
2
2.1 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
2.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
2.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Identify five common project risk strategies employed to address the threats in
the new Mall construction. Give an example of each.
2. How the software projects are different from other project. Describe the various
phases of software project life cycle with the illustration.
3. Critically examine the generic strategies that can help an entrepreneur to
maintain competitive advantage of their products. Use the relevant examples to
support the answer.
4. Does Government of India policy measures are promoting Women
entrepreneurship in India? Suggest the ways to develop women entrepreneurs.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give
an example for success and failure. Give reasons for the success and failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” –Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Favourable working environment enhances the efficiency of workers and
includes proper illumination, safety, temperature, ventilation, sanitation,
cleanliness and canteen facilities”. Comment
2. Do you agree that the problems of social security in industries have become
complex due to inadequate training, lack of education, low wages and the
failure to make provisions against the industrial hazards by industries? Justify
your stand with valid reasons.
3. “Collective bargaining assumes collective wisdom of both management and
labour”-Discuss.
4. Why trade unions in India suffer from multiplicity, inter-union rivalry and
politicization? Suggest remedial measures to be taken to safeguard the trade
unions from these issues.
4
2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. If training is the possible solution, then find out the best approaches in a given
situation like coaching, mentoring, feedback, classroom training, team building
– Give example.
2. Evolve a new evaluation scheme for training of bank officials to eliminate the
disadvantages of existing evaluation scheme
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational
performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products
in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of
consumer goods of Unilever.
4. ‘GIG’ Economy and freelancers as distribution agents in food delivery service.
Bring out its future trend in India.
2.7.2 MM: (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How marketing research helps for the FMCG manufacturing company for
segmenting the market.
2. Develop a questionnaire for conducting survey for meaning hospital service
quality.
3. Marketing research agencies plays a major role in today’s business world
though it has demerits – Explain with example.
4. What are the application areas of market research in present scenario and
explain about any three of them with examples.
2.7.3 FM: (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
5
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth is
misleading.” – Comment.
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading”.
2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Write your own idea about the Concept of division of labour and how it
can be applied to Production planning and control.
2. Is the Production planning and control function getting to be increasingly
people-centric? If so, what may be the reason?
3. Write your prognosis for the future of Production planning and control
discipline in general.
4. Assume yourself as a Maintenance manager in a Hotel Industry. Write your
views about the merits and demerits of different types of Maintenance that can
be practiced in Hotel Industry.
2.7.4 PM: (b) QUALITY MANAGEMENT
1. The plan-do-check-act (PDCA) principles are another essential tool for
implementing a TQM programme successfully in Indian organisations. Are you
agreeing PDCA also referred to as the Deming Wheel, is the principles of
continuous improvement?
2. Cross functional management recognises that no organisational unit can by
itself control every aspect of the business operations to ensure that the
customer’s requirements are met.
6
3. Quality policy is a broad guide to action. It is a statement of principles. A policy
differs from a procedure which details how some activity shall be accomplished.
Thus a quality policy might state that quality cost will be measured.
4. To organise companywide QC circle symposiums of which the results of QC
circle activities can be announced. Making presentation of QC circle activities is
a valuable method of ensuring the QC circle summarizes the results of their
activities.
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. Prepare an Advertisement for launching a new product using Superscript,
format the cells and make a macros and mail merge the final copy. Prepare a
links for the highlighted products.
2. Prepare an Excel Sheets purchase of new machineries to XYZ Company by
using Various Mathematical Functions, Statistical functions, financial
functions, and Text functions. Attach the copy of excel sheets for each
functions.
3. Discuss the procedure and advantages of creating Personal signature file
message. Attach the image of this and discuss the steps followed in creating the
personal signature file. Explain the role of ISDN and ISP in creation process.
Attach the image for all the process.
4. With the rise of social media, many small businesses have had to alter their
operational strategies to adapt. Social media affects business of all sizes in
several different ways. Because of social media, businesses must make their
brands more personal, market their products differently and communicate with
customers in new ways – Comment this statement with reasonable points.
2.7.5 (b) INFORMATION TECHNOLOGY
1. Few eBay users believe that the use of sniping software is unfair and that eBay
should prohibit its use. Present the facts and logical arguments that would
convince eBay to prohibit the use of sniping software.
2. Visit the website of Air India (www.airindia.in) & Spice Jet (www.spicejet.com)
and compare them.
3. Visit the applications area of www.oracle.com and www.microsoft.com to find
any difference between Oracle’s ERP and Microsoft’s Dynamics. Submit detailed
report regarding this.
4. Construct an ER diagram for a departmental store. Take the entities to define
different activities (like purchase, sales), different types of employees (e.g.
manager, supervisor), section (e.g. cosmetics, kids), customers and other
departments of the store. Take appropriate attributes to define the entities.
Construct appropriate table from the diagram.

M.B.A. Assignment/ 2nd Year/ AUP/709/ C-900
ANNAMALAI UNIVERSITY PRESS 2019 – 20

PRINCIPLES OF MANAGEMENT ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED

PRINCIPLES OF MANAGEMENT ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000
ANNAMALAI UNIVERSITY PRESS 2019 -20

 

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a
consultant how do you accept this statement? Give your views.
2. Power and politics are associated factors .As a management student how would
you relate and compare both power and politics in organizational development
context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe
and study in any organization.
2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes
that is capable of eliminating the disadvantages from the existing evaluation
scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of
the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial
growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked.
As it equally influences both employee and management, which is obvious from
the fact that today’s management has increasingly become professional, there is
a greater thrust on the use of behaviour techniques in dealing with human side
of enterprise – Do you agree with the statement? Justify.
3
2. “The responsibility of nurturing a healthy industrial climate lies with the
management, the unions and the government. The political parties, the
community and the society should also play a decisive role in improving the
existing industrial relations and if there is any dispute or conflict, it should be
settled by mutual negotiation or conciliation or voluntary arbitration” –
Comment on the above statement and suggest the ways of promoting industrial
peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and
managerial. But none of these give a perfect view of industrial relations but
certainly adds to our intellectual dimensions in this context – Critically evaluate
the statement and relate any two approaches of industrial relations system to
the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants
to declare lockouts and when workers want to go on strikes. Also identify the
ways and means of resolving such disputes within the organisation and
through alternative mechanisms.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

MBA ASSIGNMENT ANSWER SHEETS ANNAMALAI UNIVERSITY AVAILABLE

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ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000
ANNAMALAI UNIVERSITY PRESS 2019 -20

ANNAMALAI UNIVERSITY MBA INTERNATIONAL BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA INTERNATIONAL BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
FIRST YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 INTERNATIONAL ACCOUNTING
1. “Cost volume profit analysis is an important analysis which is commonly applied
by the irresponsive of industries”. Do you accept? What are your comments
towards this statement? Discuss.
2. Inflation is a key factor and it must be duly considered while preparing all sorts
of budgets”. Do you agree? Justify your stand with your valuable inputs.
3. “There is a vast amount of practical gap on application of accounting practices
between Domestic and International Accounting”. Comment on this with your
valuable supportive arguments.
4. “Several issues are existing in International Financial statement Analysis and at
the same time many meaningful unlocking tools are there”. What is your
opinion? Comment on this.
1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international
market survey.
2. Compare the benefits of liberalization with globalization, which influence the
economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify
your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting
data.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. “Knowledge of International Business Environment is essential for the players of
International Business” – Elaborate with an example of multinational company.
2. “When is the time deemed to be the essence of the contract in performance of
contract and with what consequences? Pinch out the rules of law relating to the
time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and
economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery
–Strength and Threats”. Illustrate the statement.
1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion
of India’s international trade? Illustrate your answer
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the
hardware, software and personal requirement for purpose of implementation of
such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and
how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an
apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is
keeping them. Explain how e-commerce is helpful in customer retention?
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication
skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
4
3. Elucidate the measures that have to be considered in managing the cross
cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength
of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

M.B.A. – 1ST Year – Assignment- AUP/709/C-350
ANNAMALAI UNIVERSITY PRESS 2019 – 2020

 

1
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
SECOND YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialization.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.202015-03-2019
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
Dr. M. ARUL
DIRECTOR
2
2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Assume yourself as a managing director of a multinational corporation; what
are the measuring tools you will utilize to evaluate the impacts of inter country
differences on HRM? Justify your views with appropriate examples.
2. Place yourself in the position of being the head of HR department, how might
formally written job description help you to manage your work unit? What
would happen if your company decided not to use any job description at all?
3. What steps do you propose to take in case of a lay off caused by
(a) Seasonal fluctuations in demand
(b) Corporate restructuring
(c) Breakdown of machinery and equipment.
4. Give some examples of situation in which you wanted to do a great job but were
prevented from doing so. What was the impact on you, and what would this
suggest to you in your efforts to motivate other people to perform
2.2 INTERNATIONAL MARKETING MANAGEMENT
1. How Domestic Marketing is different from global marketing? What factors
caused the growth of Internationalism since World War II? Discuss in Detail.
2. Explain the Different methods used by a researcher in conducting research in
an International Environment? Which method can be most effective while
collecting data about brand loyalty and why?
3. In general where do you think McDonald’s stands in the range of
standardization in terms of its global marketing?
4. Amazon.com has been an early winner in the on-line book business. Which
market segment has Amazon served? Are the Amazon target market segments
in the United States and the rest of the world identical?
2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Understand the factors that affect exchange rates in the short and long run and
how disequilibrium may occur in the exchange rate market
2.”In the absence of a common currency throughout the world, a series of problems
arise in International cash management.” What are these problems? How can
these problems be overcome?
3. An export company wants to raise capital from international markets. What are
the basic considerations the firm should take into account while making this
international financing decision? Explain
4. “An alterative to investing in foreign stock is to invest in the shares of domestic
MNCs”. – Discuss. Are MNCs likely to provide a reasonable substitute for
International portfolio investment?
3
2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. In today’s business environment, what (in your opinion) are the most important
responsibilities of a logistics manager in overcoming competition? Support your
views.
2. “Many innovations on technology-based approaches are well-suited to the
enhancement of the effectiveness of Supply Chain Management”-Justify the
statement by giving few applications of information technology in SCM.
3. “Companies are giving more importance to supply chain while deriving business
strategy” – Substantiate your views with suitable examples in International
context.
4. As tough competition is going on in the market in all the fields, device
strategies to face competition of chain of stores like Big Bazaar. Explain
your views based on logistics management.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. McDonalds Expansion strategies in India: Whether beefing up or Beefless?
Substantiate your views and give suggestions as Management consultant.
2. There are number of strategies being practiced or followed by companies
globally. Still Recession takes place. In this context, do you suggest new
strategy or you face the recession with the existing strategies. How? Explain.
3. “Strategic planning deals with formulating, implementing and evaluating
strategies to perform the cross functional decision of the company” Do you
agree or disagree? Substantiate your views.
4. Discuss the age diversity issues at Ashok Leyland Limited (ALL), India’s second
largest commercial vehicle manufacturers. Explain how can eliminate this issue
from all.
2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Elucidate the export and import financing schemes provided by the
government.
2. “BOT has a clear and dynamic role in advising government on relevant issues
connected with foreign trade” – Discuss.
3. Exports made on re-export basis shall not be counted for reorganization, why?
4. “Permissible credits in the EEFC.” –Discuss.
4
2.7.1: INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Design an international marketing research for a multinational company
product.
2. Identify the principal methods that companies might use in assessing and
reviewing opportunities across international markets. Suggest alternate means
by which firms can prioritise and segment international markets.
3. How can you draw a strategy canvas for a software company for international
positioning of its products and services?
4. How do social and cultural influence the impact on international consumer
behaviour.
2.7.2 EXPORT & IMPORT FINANCE
1. Pre-shipment credit will help the exporter in Indian scenario – Discuss.
2. Inflation rate as well as interest rates will affect the value of currency rates –
Discuss.
3. “Export incentives are major factors to encourage the EXIM business”- Are you
agree?
4. “Credit Insurance agencies will help the exporter & importer in financial
payments” – prove it.

M.B.A. Assignment /IB/ 2nd Year/ AUP/ 709/C-400
ANNAMALAI UNIVERSITY PRESS 2019 -20

HOW TO ANSWER ANNAMALAI UNIVERSITY MBA ASSIGNMENT?

HOW TO ANSWER ANNAMALAI UNIVERSITY MBA ASSIGNMENT?

ANNAMALAI UNIVERSITY ASSIGNMENT 2019-20 ANSWER SHEETS PROVIDED.  DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2019-20 ANSWER KEYS PROVIDED

ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2019-20 ANSWER KEYS PROVIDED WHATSAPP 91 9924764558

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

 

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 31.03.2020
Last date for submission with late fee ` 300/- : 15.04.2020
NOTE:
Assignments sent after 15.04.2020 will not be evaluated
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000
ANNAMALAI UNIVERSITY PRESS 2019 -20

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 31-03-2020
Last date for submission with late fee ` 300/- : 15-04-2020-04-2019
NOTE:
1. Assignments sent after 15-04-20203will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical
data. Explain the stages of statistical survey. Describe the various methods for
collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
4
The eighth performance, for which judge Q could not attend, was awarded
37 marks by judge P. If judge Q has also been present, how many marks
would be expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.

M.B.A. Assignment/FM/ 1ST YEAR/ AUP/ 709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY MBA FINANCIAL MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA FINANCIAL MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical
data. Explain the stages of statistical survey. Describe the various methods for
collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
4
The eighth performance, for which judge Q could not attend, was awarded
37 marks by judge P. If judge Q has also been present, how many marks
would be expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.

M.B.A. Assignment/FM/ 1ST YEAR/ AUP/ 709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.2 INTERNATIONAL FINANCE
1. Describe the current trends in the balance of payments of some of the countries
of the Asia- pacific region.
2. “The International economy is fast turning into a borderless global economy”
Critically analyze in relation to International Financial system.
3. As an executive of a leading institution, what factors should you critically
evaluate with respect to a large industrial project, from the perspective of
environmental and economic viability.
4. “Exchange rate is focal point to understand the whole mechanism of monetary
system” Justify the statement with illustration
2.3 DERIVATIVES MANAGEMENT
1. “The basic purpose of derivatives instruments is to provide commitments to
price for future dates for giving against adverse movement in future prices.”
Discuss and critically examine the statement.
2. Options are the safest instrument for the investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits.” Critically evaluate the above statements
with suitable examples.
3. “Besides serving as a barometer of the economy /market, the index also has
other applications in finance.” – Elaborate the application of index.
4. “Forward contracts act as force runners of futures market” – Critically evaluate
the statement in the light of growth of forward market worldwide.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Describe the structure of Indian general insurance industry and explain the
products being offered by them.
3. From the balance sheet of a company of your choice, analyze all risk and ERM
from asset side and from liability’s side. Create a list of actions for the ERM
functions.
4. “Privatization of insurance sector has led to substantial growth in the insurance
business in India and also led to improvement in confidence among policy
holders.” – Give your comments
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth.”
Comment
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading.”
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” Do you agree with this statement? Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment /FM/ 2ND Year/AUP/709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY MBA FINANCE MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA FINANCE MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91  9924764558

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical
data. Explain the stages of statistical survey. Describe the various methods for
collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
4
The eighth performance, for which judge Q could not attend, was awarded
37 marks by judge P. If judge Q has also been present, how many marks
would be expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.2 INTERNATIONAL FINANCE
1. Describe the current trends in the balance of payments of some of the countries
of the Asia- pacific region.
2. “The International economy is fast turning into a borderless global economy”
Critically analyze in relation to International Financial system.
3. As an executive of a leading institution, what factors should you critically
evaluate with respect to a large industrial project, from the perspective of
environmental and economic viability.
4. “Exchange rate is focal point to understand the whole mechanism of monetary
system” Justify the statement with illustration
2.3 DERIVATIVES MANAGEMENT
1. “The basic purpose of derivatives instruments is to provide commitments to
price for future dates for giving against adverse movement in future prices.”
Discuss and critically examine the statement.
2. Options are the safest instrument for the investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits.” Critically evaluate the above statements
with suitable examples.
3. “Besides serving as a barometer of the economy /market, the index also has
other applications in finance.” – Elaborate the application of index.
4. “Forward contracts act as force runners of futures market” – Critically evaluate
the statement in the light of growth of forward market worldwide.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Describe the structure of Indian general insurance industry and explain the
products being offered by them.
3. From the balance sheet of a company of your choice, analyze all risk and ERM
from asset side and from liability’s side. Create a list of actions for the ERM
functions.
4. “Privatization of insurance sector has led to substantial growth in the insurance
business in India and also led to improvement in confidence among policy
holders.” – Give your comments
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth.”
Comment
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading.”
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” Do you agree with this statement? Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment /FM/ 2ND Year/AUP/709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 – 20

OPERATION MANAGEMENT ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED

OPERATION MANAGEMENT ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

ANNAMALAI UNIVERSITY

M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000
ANNAMALAI UNIVERSITY PRESS 2019 -20

LEGAL ENVIRONMENT OF BUSINESS ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED

LEGAL ENVIRONMENT OF BUSINESS ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2019-20 QUESTION AND ANSWERS

ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2019-20 QUESTION AND ANSWERS WHATSAPP 91 9924764558

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

1.2 INTERNATIONAL ACCOUNTING
1. “Cost volume profit analysis is an important analysis which is commonly applied
by the irresponsive of industries”. Do you accept? What are your comments
towards this statement? Discuss.
2. Inflation is a key factor and it must be duly considered while preparing all sorts
of budgets”. Do you agree? Justify your stand with your valuable inputs.
3. “There is a vast amount of practical gap on application of accounting practices
between Domestic and International Accounting”. Comment on this with your
valuable supportive arguments.
4. “Several issues are existing in International Financial statement Analysis and at
the same time many meaningful unlocking tools are there”. What is your
opinion? Comment on this.
1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international
market survey.
2. Compare the benefits of liberalization with globalization, which influence the
economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify
your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting
data.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. “Knowledge of International Business Environment is essential for the players of
International Business” – Elaborate with an example of multinational company.
2. “When is the time deemed to be the essence of the contract in performance of
contract and with what consequences? Pinch out the rules of law relating to the
time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and
economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery
–Strength and Threats”. Illustrate the statement.
1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion
of India’s international trade? Illustrate your answer
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the
hardware, software and personal requirement for purpose of implementation of
such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and
how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an
apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is
keeping them. Explain how e-commerce is helpful in customer retention?
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication
skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
4
3. Elucidate the measures that have to be considered in managing the cross
cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength
of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

 

1.2 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing
business decisions. Instead of presenting detailed list of rules for specific
decision-making, managerial economics addresses the larger economic forces
that shape day-to-day decision-making”. Critically analyse the above statement.
2. “Outline the various steps which would be necessary if you were asked to
forecast demand for a typical mass consumption item”.
3. “If the production function is homogeneous with constant returns to scale
everywhere, the returns to a single variable factor will be diminishing.”
– Comment.
4. “Short-run average variable cost curve is saucer-shaped but the short-run
average total cost curve cannot be saucer-shaped”. Discuss in detail.
1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement
3
1.4 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the plc. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
MEDIA? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources.” In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Suggest the factors governing the choice of site for a manufacturing plant in a
city or sub- urban part of a city.
2. Give a specimen of Gantt Charts which is normally used in the production
planning and control department and describe briefly how it could be used for
checking the actual progress of a job against the schedule.
3. Discuss the functions of purchasing department in an industry. Explain some
methods of purchasing commonly adopted in an industrial purchasing. Why
should the purchasing documents be legally sound?
4. Elaborate the various costs that are involved in inventory problems with suitable
examples. How are they inter related?
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” – Do you agree with this statement. Substantiate your view with
the following situation. You are the HRD Manager with ABB (India) .ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.
M

 

 

 

1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

MANAGERIAL COMMUNICATION ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED

 

MANAGERIAL COMMUNICATION ANNAMALAI MBA  ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000
ANNAMALAI UNIVERSITY PRESS 2019 -20

STATISTICS FOR MANAGERS ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED

STATISTICS FOR MANAGERS ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of
human resources”. In the light of this statement, analyse the significance of
human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine. 15
persons contracted the disease out of the inoculated persons, while 25
contracted the disease in the other group. Test the efficiency of the vaccine, use
X square value (at 5 percent level for one degree of freedom the value of X
square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
4
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ADVERTISING AND SALES PROMOTION
1. It is not imperative that consumers always go through the strides in the
‘Hierarchy of effects model’. Defend.
2. Do ‘Persuasion advertising form’ benefit company if the competition increases –
Justify.
3. Trace and explicate an activity which is having capability to complement and
supplement the functions of marketing.
4. Justify the rationality of placing texture and visual weight as focal of visual
aesthetics.

Annamalai University MBA Second Year Assignment 2019-20 Answer sheets Provided

Annamalai University MBA Second Year Assignment 2019-20 Answer sheets Provided whatsapp 91 9924764558

 

M.B.A. SECOND YEAR

Academic Year : 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers as specialisation.

Last date for submission: 28.02.2020

Last date for submission with late fee ` 300/- : 16.03.2020

NOTE:

  1. Assignments sent after 16.03.2020 will not be evaluated.
  2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

Dr. M. ARUL

DIRECTOR

2

2.1 HUMAN RESOURCE MANAGEMENT

  1. “Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

  1. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

  1. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

  1. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

2.2 MARKETING MANAGEMENT

  1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

  1. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

  1. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

  1. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

2.3 FINANCIAL MANAGEMENT

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. – Comment.

What strategy should the finance manager develop to solve this problem?

  1. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

  1. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

3

2.4 OPERATIONS MANAGEMENT

  1. Elaborate the role of SAP software applications on supply chain management.
  2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

  1. “Spending Money for Maintenance is waste” – Discuss.
  2. Describe the steps in ISO quality certification process by any Agency in India.

2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP

  1. Identify five common project risk strategies employed to address the threats in

the new Mall construction. Give an example of each.

  1. How the software projects are different from other project. Describe the various

phases of software project life cycle with the illustration.

  1. Critically examine the generic strategies that can help an entrepreneur to

maintain competitive advantage of their products. Use the relevant examples to

support the answer.

  1. Does Government of India policy measures are promoting Women

entrepreneurship in India? Suggest the ways to develop women entrepreneurs.

2.6 STRATEGIC MANAGEMENT

  1. Take an imaginary situation relating to pricing or investment policy in a

selected industry in which there are few sellers and show how the adoption

of different strategies by a leading player defines different possible paths.

Use a decision tree to illustrate these different possible paths.

  1. Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

  1. Nowadays Product Diversification is a mandatory process in Indian Industry. Give

an example for success and failure. Give reasons for the success and failure.

  1. “Technological factors represent major opportunities and threats, which

must be taken into account while formulating strategies.” –Discuss. How

will a firm build a sustainable technology based competitive advantage?

2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS

  1. “Favourable working environment enhances the efficiency of workers and

includes proper illumination, safety, temperature, ventilation, sanitation,

cleanliness and canteen facilities”. Comment

  1. Do you agree that the problems of social security in industries have become

complex due to inadequate training, lack of education, low wages and the

failure to make provisions against the industrial hazards by industries? Justify

your stand with valid reasons.

  1. “Collective bargaining assumes collective wisdom of both management and

labour”-Discuss.

  1. Why trade unions in India suffer from multiplicity, inter-union rivalry and

politicization? Suggest remedial measures to be taken to safeguard the trade

unions from these issues.

4

2.7.1 HRM: (b) TRAINING AND DEVELOPMENT

  1. If training is the possible solution, then find out the best approaches in a given

situation like coaching, mentoring, feedback, classroom training, team building

– Give example.

  1. Evolve a new evaluation scheme for training of bank officials to eliminate the

disadvantages of existing evaluation scheme

  1. HR functionaries are better suited to become trainers than line managers. They

don’t require training as they are experts in training. Give at least four

arguments for against this statement.

  1. Prepare a developmental job assignment for a newly joined marketing trainee

who is found to be having high potential – Give example.

2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT

  1. Give the picture of Impact of sales motivation on FMCG organizational

performance of P&G.

  1. Is Personal selling practices the best way to enhance sales of industrial Products

in power sector? Give your answer and justify.

  1. Discuss the sales promotions and advertising effect on sales performance of

consumer goods of Unilever.

  1. ‘GIG’ Economy and freelancers as distribution agents in food delivery service.

Bring out its future trend in India.

2.7.2 MM: (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR

  1. How marketing research helps for the FMCG manufacturing company for

segmenting the market.

  1. Develop a questionnaire for conducting survey for meaning hospital service

quality.

  1. Marketing research agencies plays a major role in today’s business world

though it has demerits – Explain with example.

  1. What are the application areas of market research in present scenario and

explain about any three of them with examples.

2.7.3 FM: (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT

  1. As an investment advisor what feature would you suggest being included in the

investment bunch of a client? And also suggest where an investor should be

careful. Consider the above statements and keep the present situation in mind

Give your suggestions.

  1. The technical analyst places a great deal of importance on supply and demand

in stock pricing. Presumably the fundamental analyst also believes that supply

and demand are important. In what ways do the two groups disagree on the

subject?

5

  1. ”The concept of a random walk in stock prices is bizarre and implies totally

irrational behaviour by the investing public. Nothing could be further from the

truth than random walk. Prices are related to fundamental economic worth is

misleading.” – Comment.

  1. Comment on the following statement “since Markowitz portfolio theory requires

so many assumptions, the notion that investors should be concerned with the

risk of the overall portfolio rather than the risk of the individual securities is

misleading”.

2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES

  1. Discuss the features of the framework of regulation of the credit information

companies in India. What are the regulatory and supervisory objectives of the

RBI in relation to the NBFCs? Explain the main elements of the RBI framework

of NBFC regulation.

  1. Do you think credit analysis is essential before providing loan to customers?

Explain various credit appraisal techniques used by commercial banks to

analyse the credit worthiness of borrowers.

  1. “Tax considerations give a definite advantage to hire purchase financing option”

Do you agree? Explain

  1. What kind of changes needed in the venture capital financing when an economy

is in the recession? Suggest some strategies approaches that are well suited for

venture capital financing for industrial activities.

2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE

  1. Write your own idea about the Concept of division of labour and how it

can be applied to Production planning and control.

  1. Is the Production planning and control function getting to be increasingly

people-centric? If so, what may be the reason?

  1. Write your prognosis for the future of Production planning and control

discipline in general.

  1. Assume yourself as a Maintenance manager in a Hotel Industry. Write your

views about the merits and demerits of different types of Maintenance that can

be practiced in Hotel Industry.

2.7.4 PM: (b) QUALITY MANAGEMENT

  1. The plan-do-check-act (PDCA) principles are another essential tool for

implementing a TQM programme successfully in Indian organisations. Are you

agreeing PDCA also referred to as the Deming Wheel, is the principles of

continuous improvement?

  1. Cross functional management recognises that no organisational unit can by

itself control every aspect of the business operations to ensure that the

customer’s requirements are met.

6

  1. Quality policy is a broad guide to action. It is a statement of principles. A policy

differs from a procedure which details how some activity shall be accomplished.

Thus a quality policy might state that quality cost will be measured.

  1. To organise companywide QC circle symposiums of which the results of QC

circle activities can be announced. Making presentation of QC circle activities is

a valuable method of ensuring the QC circle summarizes the results of their

activities.

2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS

  1. Prepare an Advertisement for launching a new product using Superscript,

format the cells and make a macros and mail merge the final copy. Prepare a

links for the highlighted products.

  1. Prepare an Excel Sheets purchase of new machineries to XYZ Company by

using Various Mathematical Functions, Statistical functions, financial

functions, and Text functions. Attach the copy of excel sheets for each

functions.

  1. Discuss the procedure and advantages of creating Personal signature file

message. Attach the image of this and discuss the steps followed in creating the

personal signature file. Explain the role of ISDN and ISP in creation process.

Attach the image for all the process.

  1. With the rise of social media, many small businesses have had to alter their

operational strategies to adapt. Social media affects business of all sizes in

several different ways. Because of social media, businesses must make their

brands more personal, market their products differently and communicate with

customers in new ways – Comment this statement with reasonable points.

2.7.5 (b) INFORMATION TECHNOLOGY

  1. Few eBay users believe that the use of sniping software is unfair and that eBay

should prohibit its use. Present the facts and logical arguments that would

convince eBay to prohibit the use of sniping software.

  1. Visit the website of Air India (www.airindia.in) & Spice Jet (www.spicejet.com)

and compare them.

  1. Visit the applications area of www.oracle.com and www.microsoft.com to find

any difference between Oracle’s ERP and Microsoft’s Dynamics. Submit detailed

report regarding this.

  1. Construct an ER diagram for a departmental store. Take the entities to define

different activities (like purchase, sales), different types of employees (e.g.

manager, supervisor), section (e.g. cosmetics, kids), customers and other

departments of the store. Take appropriate attributes to define the entities.

Construct appropriate table from the diagram.

M.B.A. Assignment/ 2nd Year/ AUP/709/ C-900

ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

ANNAMALAI

UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. HUMAN RESOURCE MANAGEMENT

SECOND YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.

Last date for submission: 28.02.2020

Last date for submission with late fee ` 300/- : 16.03.202015-03-2019

NOTE:

  1. Assignments sent after 16.03.2020 will not be evaluated.
  2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription

MBA Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE

  1. Organizational development is in enviable and continuous process. As a

consultant how do you accept this statement? Give your views.

  1. Power and politics are associated factors .As a management student how would

you relate and compare both power and politics in organizational development

context.

  1. Organizational interventions are different in its significance. How would you

classify and apply those interventions for organizational development. Discuss.

  1. As OD consultant what type of changes and levels of changes you would observe

and study in any organization.

2.2 TRAINING AND DEVELOPMENT

  1. Evolve a new evaluation scheme for training Bank officials training programmes

that is capable of eliminating the disadvantages from the existing evaluation

scheme – Discuss.

  1. Identify the ways and options to fill performance gaps- with example.
  2. HR functionaries are better suited to become trainers than line managers. They

don’t require training as they are experts in training. Give at least four

arguments for against this statement.

  1. Prepare a developmental job assignment for a newly joined marketing trainee

who is found to be having high potential – Give example.

2.3 LABOUR WELFARE

1) Elucidate and discuss the various obstacles in the growth of Trade Unions in

India.

2) Explain the concept and objectives of ‘Social Security’. Give a brief account of

the various social security schemes available in India.

3) Enumerate the contributions of Labour Legislations in India towards Industrial

growth.

4) Explain the following in detail

  1. a) Suggestions to Strengthen Trade Unions in India
  2. b) Benefits of Collective Bargaining
  3. c) Prevention of Industrial Disputes in India
  4. d) Need and Importance of Labour Welfare in India.

2.4 INDUSTRIAL RELATIONS

  1. In analyzing industrial relations, the role of social change cannot be overlooked.

As it equally influences both employee and management, which is obvious from

the fact that today’s management has increasingly become professional, there is

a greater thrust on the use of behaviour techniques in dealing with human side

of enterprise – Do you agree with the statement? Justify.

3

  1. “The responsibility of nurturing a healthy industrial climate lies with the

management, the unions and the government. The political parties, the

community and the society should also play a decisive role in improving the

existing industrial relations and if there is any dispute or conflict, it should be

settled by mutual negotiation or conciliation or voluntary arbitration” –

Comment on the above statement and suggest the ways of promoting industrial

peace at this juncture.

  1. The industrial relations can be viewed from the various angles which may range

from the economic and social, political to the legal, psychological and

managerial. But none of these give a perfect view of industrial relations but

certainly adds to our intellectual dimensions in this context – Critically evaluate

the statement and relate any two approaches of industrial relations system to

the above circumstances.

  1. The effect of both strikes and lockouts are the same, as they both ensure that

workers will be away from work. Examine whether and why management wants

to declare lockouts and when workers want to go on strikes. Also identify the

ways and means of resolving such disputes within the organisation and

through alternative mechanisms.

2.5 WAGES AND SALARY ADMINISTRATION

  1. Compare and contrast wage fixation principles and practices in public and

private sector.

  1. What is the basis for occupational wage differentials support with live

examples?

  1. Write an essay on executive compensation practices in India.
  2. Why pay commission abolition proposed by government of India? Give SWOT

analytical report.

2.6 STRATEGIC MANAGEMENT

  1. Take an imaginary situation relating to pricing or investment policy in a

selected industry in which there are few sellers and show how the adoption

of different strategies by a leading player defines different possible paths.

Use a decision tree to illustrate these different possible paths.

  1. Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

  1. Nowadays Product Diversification is a mandatory process in Indian Industry.

Give an example for success and failure. Give reasons for the success and

failure.

4

  1. “Technological factors represent major opportunities and threats, which

must be taken into account while formulating strategies.” – Discuss. How

will a firm build a sustainable technology based competitive advantage?

2.7.1 E-COMMERCE

  1. Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. List-out the

applications and benefits of e-commerce.

  1. Discuss the role of data mining techniques and data visualization in

E-Commerce.

  1. Compare the communication system in traditional business and on-line

business.

  1. Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

2.7.2 BUSINESS RESEARCH METHODS

  1. Research is much considered with proper fact finding, analysis and

Evaluation.” –Do you agree with this statement. Substantiate your view with the

following situation. You are the HRD Manager with ABB (India). ABB has

recently taken over a major unit in Kolkata. You are sent on a posting there and

are given the task of introducing a new operation scheme which your parent

organization feels will improve efficiency. But you perceive during your stay

that there is an underlying dissatisfaction amongst the employees and it is

essential to gauge their views and opinion about the takeover and their

expectations before introducing the scheme.

  1. In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the

results.

  1. “Every data collection method has its own built-in biases. Therefore, resorting to

multi method of data collection is only going to compound the biases”. How do

you critique this statement?

  1. “Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations

involved in it.

M.B.A. Assignment/ HRM/ 2ND YEAR/ AUP/709/C-2050

ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. MARKETING MANAGEMENT

SECOND YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.

Last date for submission : 28.02.2020

Last date for submission with late fee ` 300/- : 16.03.2020

NOTE:

  1. Assignments sent after 16.03.2020 will not be evaluated.
  2. Assignments should be in the own hand writing of the student concerned

and not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand

corner on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

2.1 PRODUCT AND SERVICES MARKETING

  1. Elaborately explain the various stages of new product development.

Considering solar charger as a new product to be launched in a market,

describe the process involved in developing this new product.

  1. Create a branding program for a FMCG product of your choice. Provide full

description of the company’s brand hierarchy, brand portfolio, brand’s

current marketplace and the way in which the firm is addressing branding

through its marketing mix. Explain how you would characterize the

positioning of your brand.

  1. Explain the traditional services marking mix and describe the expanded mix

for services. Discuss the marketing mix as applicable to banking service

sector.

  1. Assume a tourism service establishment wherein the customers can

influence each other. Describe the potential cases of favorable and

unfavorable customer influences. Also discuss the ways to improve

customer satisfaction by handling the unfavorable situations

2.2 MARKETING RESEARCH

  1. ABC cookies are planning to launch a new line of cookies and want to assess the

market size. The cookies have a mixed chocolate – jack fruit flavour and will be

targeted at the premium end of the market. Discus the six W’s of a descriptive

research design that may be adopted.

  1. Adyar Inn is a chain of fast food restaurants located in major areas of Chennai.

Sales have been growing very slowly for the last two years. Management has

decided to add some new items to the menu, but prior to that they want to know

more about their customers and their preferences

  1. a) List possible hypotheses b)Explain what kind of research design would be

appropriate?

  1. To determine the effectiveness of the advertising campaign for a new dish washer,

management would like to know what percentages of households are aware of the

new brand. The advertising agency thinks that this figure is as high as 70 percent.

The management would like a 95 percent confidence interval and a margin of error

no greater than plus or minus 2 percent

  1. a) What sample size should be used for this study?
  2. b) Suppose that management wanted to be 99 percent confident but could

tolerate an error of plus or minus 3 percent. How would the sample size

change?

4) Design an open-ended question to determine whether households engage in

gardening. Also develop a multiple – choice and a dichotomous question to obtain

the same information. Which form is the most desirable?.

2.3 CONSUMER BEHAVIOUR

  1. Review the activities undertaken by marketing oriented firms and show the

relevance of consumer behavior of each activity.

  1. Explain how the product manager of a breakfast cereal might change consumer

attitudes toward the company’s brand by

3

  1. a) Changing beliefs about the brand
  2. b) Changing beliefs about competing brands
  3. c) Changing the relative evaluation of attributes
  4. d) Adding an attribute
  5. What kind of marketing and socio cultural inputs would influence the purchase of
  6. a) A TV with inbuilt recorder
  7. b) A concentrated liquid laundry detergent
  8. c) A fat-free ice cream
  9. Think of a recent major purchase your family has made. Analyze the roles

performed by various family members in terms of the following consumption

roles:

  1. a) Influencer b) Decider c) Buyers d) Preparers
  2. e) Users f) Maintainers g) Disposers

2.4 RURAL MARKETING

  1. “On the account of consumer illiteracy, the audio-visual media provide an

immense opportunity to communicate with consumers”, is it true? Outline the

relative strengths and weakness of these media and describe their role in rural

marketing.

  1. Suggest the different ways of segmenting a rural market. On what bases would

you consider for marketing Detergent soaps, cool drinks and television in rural

market? Justify your views.

  1. “Going rural is the need of the hour”. Keeping this statement into account,

suggest the various roadblocks which the marketers have to overcome in order

to successfully launch their product in rural markets.

  1. Explain the various changes which are required to be made in the promotional

strategy of a company for successfully promoting a product in rural markets

2.5 SALES AND DISTRIBUTION MANAGEMENT

  1. Give the picture of Impact of sales motivation on FMCG organizational

performance of P&G.

  1. Is Personal selling practices the best way to enhance sales of industrial Products

in power sector? Give your answer and justify.

  1. Discuss the sales promotions and advertising effect on sales performance of

consumer goods of Unilever.

  1. ‘Gig’ economy and freelancers as distribution agents in food delivery service.

Bring out its future trend in India.

2.6 STRATEGIC MANAGEMENT

  1. Take an imaginary situation relating to pricing or investment policy in a

selected industry in which there are few sellers and show how the adoption

of different strategies by a leading player defines different possible paths.

Use a decision tree to illustrate these different possible paths.

  1. Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

4

  1. Nowadays Product Diversification is a mandatory process in Indian Industry.

Give an example for success and failure. Give reasons for the success and

failure.

  1. “Technological factors represent major opportunities and threats, which

must be taken into account while formulating strategies.” –Discuss. How

will a firm build a sustainable technology based competitive advantage?

2.7.1 E-COMMERCE

  1. “Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. List-out the

applications and benefits of e-commerce.

  1. Discuss the role of data mining techniques and data visualization in

E-Commerce.

  1. Compare the communication system in traditional business and on-line

business.

  1. Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

2.7.2 BUSINESS RESEARCH METHODS

  1. “Research is much considered with proper fact finding, analysis and

Evaluation.” –Do you agree with this statement. Substantiate your view with the

following situation. You are the HRD Manager with ABB (India). ABB has

recently taken over a major unit in Kolkata. You are sent on a posting there and

are given the task of introducing a new operation scheme which your parent

organization feels will improve efficiency. But you perceive during your stay

that there is an underlying dissatisfaction amongst the employees and it is

essential to gauge their views and opinion about the takeover and their

expectations before introducing the scheme.

  1. In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the

results.

  1. “Every data collection method has its own built-in biases. Therefore, resorting to

multi method of data collection is only going to compound the biases”. How do

you critique this statement?

  1. “Data processing is an intermediary stage of work between data collection and

data analysis”- explain the statement by enumerating the various operations

involved in it.

M.B.A. Assignment/ MM/ 2nd Year/ AUP/709/C-600

ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. FINANCIAL MANAGEMENT

SECOND YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as

specialisation.

Last date for submission : 28-02-2020

Last date for submission: with late fee `300/- : 16-03-2020 15-03-2019

NOTE:

  1. Assignments sent after 16-03-2020 will not be evaluated.
  2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

topic the answer should not exceed 15–pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

2.1 MANAGEMENT OF FINANCIAL SERVICES

  1. Discuss the features of the framework of regulation of the credit information

companies in India. What are the regulatory and supervisory objectives of the

RBI in relation to the NBFCs? Explain the main elements of the RBI framework

of NBFC regulation.

  1. Do you think credit analysis is essential before providing loan to customers?

Explain various credit appraisal techniques used by commercial banks to

analyse the credit worthiness of borrowers.

  1. “Tax considerations give a definite advantage to hire purchase financing option”

Do you agree? Explain

  1. What kind of changes needed in the venture capital financing when an economy

is in the recession? Suggest some strategies approaches that are well suited for

venture capital financing for industrial activities.

2.2 INTERNATIONAL FINANCE

  1. Describe the current trends in the balance of payments of some of the countries

of the Asia- pacific region.

  1. “The International economy is fast turning into a borderless global economy”

Critically analyze in relation to International Financial system.

  1. As an executive of a leading institution, what factors should you critically

evaluate with respect to a large industrial project, from the perspective of

environmental and economic viability.

  1. “Exchange rate is focal point to understand the whole mechanism of monetary

system” Justify the statement with illustration

2.3 DERIVATIVES MANAGEMENT

  1. “The basic purpose of derivatives instruments is to provide commitments to

price for future dates for giving against adverse movement in future prices.”

Discuss and critically examine the statement.

  1. Options are the safest instrument for the investors for the investment purpose.

Options writer has limited profit and unlimited losses whereas option buyer has

limited losses and unlimited profits.” Critically evaluate the above statements

with suitable examples.

  1. “Besides serving as a barometer of the economy /market, the index also has

other applications in finance.” – Elaborate the application of index.

  1. “Forward contracts act as force runners of futures market” – Critically evaluate

the statement in the light of growth of forward market worldwide.

3

2.4 RISK MANAGEMENT AND INSURANCE

  1. Elaborate the loss control measures of any manufacturing company of your

choice.

  1. Describe the structure of Indian general insurance industry and explain the

products being offered by them.

  1. From the balance sheet of a company of your choice, analyze all risk and ERM

from asset side and from liability’s side. Create a list of actions for the ERM

functions.

  1. “Privatization of insurance sector has led to substantial growth in the insurance

business in India and also led to improvement in confidence among policy

holders.” – Give your comments

2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT

  1. As an investment advisor what feature would you suggest being included in the

investment bunch of a client? And also suggest where an investor should be

careful. Consider the above statements and keep the present situation in mind

Give your suggestions.

  1. The technical analyst places a great deal of importance on supply and demand

in stock pricing. Presumably the fundamental analyst also believes that supply

and demand are important. In what ways do the two groups disagree on the

subject?

  1. ”The concept of a random walk in stock prices is bizarre and implies totally

irrational behaviour by the investing public. Nothing could be further from the

truth than random walk. Prices are related to fundamental economic worth.”

Comment

  1. Comment on the following statement “since Markowitz portfolio theory requires

so many assumptions, the notion that investors should be concerned with the

risk of the overall portfolio rather than the risk of the individual securities is

misleading.”

2.6 STRATEGIC MANAGEMENT

  1. Take an imaginary situation relating to pricing or investment policy in a

selected industry in which there are few sellers and show how the adoption

of different strategies by a leading player defines different possible paths.

Use a decision tree to illustrate these different possible paths.

  1. Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

  1. Nowadays Product Diversification is a mandatory process in Indian Industry.

Give an example for success and failure. Give reasons for the success and

failure.

4

  1. “Technological factors represent major opportunities and threats, which

must be taken into account while formulating strategies.” – Discuss. How

will a firm build a sustainable technology based competitive advantage?

2.7.1 E-COMMERCE

  1. Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. List out the

applications and benefits of e-commerce.

  1. Discuss the role of data mining techniques and data visualization in ECommerce.
  2. Compare the communication system in traditional business and on-line

business.

  1. Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

2.7.2 BUSINESS RESEARCH METHODS

  1. “Research is much considered with proper fact finding, analysis and

Evaluation.” Do you agree with this statement? Substantiate your view with the

following situation. You are the HRD Manager with ABB (India). ABB has

recently taken over a major unit in Kolkata. You are sent on a posting there and

are given the task of introducing a new operation scheme which your parent

organization feels will improve efficiency. But you perceive during your stay

that there is an underlying dissatisfaction amongst the employees and it is

essential to gauge their views and opinion about the takeover and their

expectations before introducing the scheme.

  1. In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the

results.

  1. “Every data collection method has its own built-in biases. Therefore, resorting to

multi method of data collection is only going to compound the biases”. How do

you critique this statement?

  1. “Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations

involved in it.

M.B.A. Assignment /FM/ 2ND Year/AUP/709/ C-1500

ANNAMALAI UNIVERSITY PRESS 2019 – 20

Annamalai University MBA Human Resource Management Answer sheets provided

Annamalai University MBA Human Resource Management Answer sheets provided whatsapp 91 9924764558

M.B.A. HUMAN RESOURCE MANAGEMENT

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020

NOTE:

Assignments sent after 15.04.2020 will not be evaluated

  1. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

1.1 PRINCIPLES OF MANAGEMENT

  1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

  1. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

  1. Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

  1. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

  1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: edible oil, table

top wet grinder and business magazine.

  1. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

  1. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

  1. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

Discuss.

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –Comment.

What strategy should the finance manager develop to solve this problem?

  1. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

3

  1. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 OPERATIONS MANAGEMENT

  1. Elaborate the role of SAP software applications on supply chain management.
  2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

  1. “Spending Money for Maintenance is waste” – Discuss.
  2. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

  1. “Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

  1. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

  1. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

  1. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

  1. Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

  1. A Statistical survey is a scientific process of collection and analysis of

numerical data. Explain the stages of statistical survey. Describe the various

methods for collecting data in a statistical survey.

  1. Two groups of 100 people each were taken for testing the use of vaccine.

15 persons contracted the disease out of the inoculated persons, while

25 contracted the disease in the other group. Test the efficiency of the vaccine,

use X square value (at 5 percent level for one degree of freedom the value of

X square = 3.82)

4

  1. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37

marks by judge P. If judge Q has also been present, how many marks would be

expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

  1. You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

  1. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

  1. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

  1. Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ORGANISATIONAL BEHAVIOUR

  1. Prepare an interview schedule for the concept Personality and its components,

conduct an interview with a few executives of any one organization known to

you and present the results with critical analysis.

  1. To highlight the concept, components, process, and importance of Groups in an

organization prepare a role play script and explain group dynamics.

  1. After listing out the qualities and theories of leadership view YouTube on

executive leadership and present the outcome of your perception on leadership.

  1. Make telephone calls to your friends and seniors working in various

organizations and collect information about their Organizational Culture,

analyze them and present them with issues and strategies.

M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000

ANNAMALAI UNIVERSITY PRESS 2019 -20

 

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. MARKETING MANAGEMENT

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020 30-04-2019

NOTE:

  1. Assignments sent after 15.04.2020 will not be evaluated.
  2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

1.1 PRINCIPLES OF MANAGEMENT

  1. 1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

  1. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

  1. Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

  1. 4. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

  1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

  1. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

  1. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

  1. 4. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –

Comment. What strategy should the finance manager develop to solve this

problem?

  1. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

  1. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

3

1.4 OPERATIONS MANAGEMENT

  1. Elaborate the role of SAP software applications on supply chain management.
  2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

  1. “Spending Money for Maintenance is waste” – Discuss.
  2. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

  1. “Human resource planning is a pre-requisite for effective management of

human resources”. In the light of this statement, analyse the significance of

human resource planning.

  1. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

  1. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

  1. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

  1. Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

  1. A Statistical survey is a scientific process of collection and analysis of

numerical data. Explain the stages of statistical survey. Describe the various

methods for collecting data in a statistical survey.

  1. Two groups of 100 people each were taken for testing the use of vaccine. 15

persons contracted the disease out of the inoculated persons, while 25

contracted the disease in the other group. Test the efficiency of the vaccine, use

X square value (at 5 percent level for one degree of freedom the value of X

square = 3.82)

  1. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37

marks by judge P. If judge Q has also been present, how many marks would be

expected to have been awarded by him to the eighth performance?

4

1.7 MANAGERIAL COMMUNICATION

  1. You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

  1. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

  1. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

  1. Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ADVERTISING AND SALES PROMOTION

  1. It is not imperative that consumers always go through the strides in the

‘Hierarchy of effects model’. Defend.

  1. Do ‘Persuasion advertising form’ benefit company if the competition increases –

Justify.

  1. Trace and explicate an activity which is having capability to complement and

supplement the functions of marketing.

  1. Justify the rationality of placing texture and visual weight as focal of visual

aesthetics.

M.B.A. Assignment/ MM/ 1STYear/ AUP/ 709/ C-500

ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. FINANCIAL MANAGEMENT

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31-03-2020

Last date for submission with late fee ` 300/- : 15-04-2020-04-2019

NOTE:

  1. Assignments sent after 15-04-20203will not be evaluated.
  2. Assignments should be in the own hand writing of the student concerned

and not type-written or printed or photocopied.

  1. Assignments should be written on A4 paper on one side only.
  2. All assignments (with Enrolment number marked on the Top right hand

corner on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

  1. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

  1. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For

each topic the answer should not exceed 15–pages. Each assignment carries

25 marks (2 topics). You are expected to write two topics for every subject.

  1. M. ARUL

DIRECTOR

2

1.1 PRINCIPLES OF MANAGEMENT

  1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

  1. “The importance of strategic planning is now fully realized by the Indian

corporate sector than before” – Discuss

  1. Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

  1. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

  1. What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

  1. What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

  1. What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

  1. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

  1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

  1. “In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. – Comment.

What strategy should the finance manager develop to solve this problem?

  1. Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

  1. “The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

3

1.4 OPERATIONS MANAGEMENT

  1. Elaborate the role of SAP software applications on supply chain management.
  2. As an automobile production manager, how will you take Make or Buy decision

in your unit?

  1. “Spending Money for Maintenance is waste” – Discuss.
  2. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

  1. “Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

  1. Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

  1. You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

  1. Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

  1. Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

  1. A Statistical survey is a scientific process of collection and analysis of numerical

data. Explain the stages of statistical survey. Describe the various methods for

collecting data in a statistical survey.

  1. Two groups of 100 people each were taken for testing the use of vaccine.

15 persons contracted the disease out of the inoculated persons, while

25 contracted the disease in the other group. Test the efficiency of the vaccine,

use X square value (at 5 percent level for one degree of freedom the value of

X square = 3.82)

  1. A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

4

The eighth performance, for which judge Q could not attend, was awarded

37 marks by judge P. If judge Q has also been present, how many marks

would be expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

1 You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

  1. Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

  1. Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

  1. Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ACCOUNTING FOR MANAGERS

  1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

  1. “Depreciation is a process of allocation and not of valuation.” – Comment.
  2. It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

  1. It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement.

M.B.A. Assignment/FM/ 1ST YEAR/ AUP/ 709/ C-1500

ANNAMALAI UNIVERSITY PRESS 2019 – 20

INTERNATIONAL ACCOUNTING ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED

INTERNATIONAL ACCOUNTING ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATAPP 91 9924764558

 

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 INTERNATIONAL ACCOUNTING
1. “Cost volume profit analysis is an important analysis which is commonly applied
by the irresponsive of industries”. Do you accept? What are your comments
towards this statement? Discuss.
2. Inflation is a key factor and it must be duly considered while preparing all sorts
of budgets”. Do you agree? Justify your stand with your valuable inputs.
3. “There is a vast amount of practical gap on application of accounting practices
between Domestic and International Accounting”. Comment on this with your
valuable supportive arguments.
4. “Several issues are existing in International Financial statement Analysis and at
the same time many meaningful unlocking tools are there”. What is your
opinion? Comment on this.
1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international
market survey.
2. Compare the benefits of liberalization with globalization, which influence the
economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify
your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting
data.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. “Knowledge of International Business Environment is essential for the players of
International Business” – Elaborate with an example of multinational company.
2. “When is the time deemed to be the essence of the contract in performance of
contract and with what consequences? Pinch out the rules of law relating to the
time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and
economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery
–Strength and Threats”. Illustrate the statement.
1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion
of India’s international trade? Illustrate your answer
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the
hardware, software and personal requirement for purpose of implementation of
such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and
how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an
apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is
keeping them. Explain how e-commerce is helpful in customer retention?
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication
skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
4
3. Elucidate the measures that have to be considered in managing the cross
cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength
of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

FINANCIAL MANAGEMENT ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED

FINANCIAL MANAGEMENT ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

MARKETING MANAGEMENT ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED

MARKETING MANAGEMENT ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

ANNAMALAI UNIVERSITY MBA FIRST YEAR ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA FIRST YEAR ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

ANNAMALAI UNIVERSITY MBA FIRST YEAR ASSIGNMENT ANSWER BANK

ANNAMALAI UNIVERSITY MBA FIRST YEAR ASSIGNMENT ANSWER BANK WHATSAPP 91 9924764558

CONTACT:

ANNAMALAI UNIVERSITY MBA FIRST YEAR AND SECOND YEAR ASSIGNMENT ANSWER KEY PROVIDED.  DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

 

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

 

1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international
market survey.
2. Compare the benefits of liberalization with globalization, which influence the
economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify
your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting
data.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. “Knowledge of International Business Environment is essential for the players of
International Business” – Elaborate with an example of multinational company.
2. “When is the time deemed to be the essence of the contract in performance of
contract and with what consequences? Pinch out the rules of law relating to the
time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and
economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery
–Strength and Threats”. Illustrate the statement.
1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion
of India’s international trade? Illustrate your answer
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the
hardware, software and personal requirement for purpose of implementation of
such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and
how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an
apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is
keeping them. Explain how e-commerce is helpful in customer retention?
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication
skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
4
3. Elucidate the measures that have to be considered in managing the cross
cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength
of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

 

 

1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement
3
1.4 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the plc. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
MEDIA? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources.” In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Suggest the factors governing the choice of site for a manufacturing plant in a
city or sub- urban part of a city.
2. Give a specimen of Gantt Charts which is normally used in the production
planning and control department and describe briefly how it could be used for
checking the actual progress of a job against the schedule.
3. Discuss the functions of purchasing department in an industry. Explain some
methods of purchasing commonly adopted in an industrial purchasing. Why
should the purchasing documents be legally sound?
4. Elaborate the various costs that are involved in inventory problems with suitable
examples. How are they inter related?
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” – Do you agree with this statement. Substantiate your view with
the following situation. You are the HRD Manager with ABB (India) .ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.

 

1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

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ANNAMALAI UNIVERSITY MBA FINANCIAL MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical
data. Explain the stages of statistical survey. Describe the various methods for
collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
4
The eighth performance, for which judge Q could not attend, was awarded
37 marks by judge P. If judge Q has also been present, how many marks
would be expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.

M.B.A. Assignment/FM/ 1ST YEAR/ AUP/ 709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI MBA SECOND YEAR HRM ASSIGNMENT ANSWER SHEETS PROVIDED

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M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a
consultant how do you accept this statement? Give your views.
2. Power and politics are associated factors .As a management student how would
you relate and compare both power and politics in organizational development
context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe
and study in any organization.
2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes
that is capable of eliminating the disadvantages from the existing evaluation
scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of
the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial
growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked.
As it equally influences both employee and management, which is obvious from
the fact that today’s management has increasingly become professional, there is
a greater thrust on the use of behaviour techniques in dealing with human side
of enterprise – Do you agree with the statement? Justify.
3
2. “The responsibility of nurturing a healthy industrial climate lies with the
management, the unions and the government. The political parties, the
community and the society should also play a decisive role in improving the
existing industrial relations and if there is any dispute or conflict, it should be
settled by mutual negotiation or conciliation or voluntary arbitration” –
Comment on the above statement and suggest the ways of promoting industrial
peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and
managerial. But none of these give a perfect view of industrial relations but
certainly adds to our intellectual dimensions in this context – Critically evaluate
the statement and relate any two approaches of industrial relations system to
the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants
to declare lockouts and when workers want to go on strikes. Also identify the
ways and means of resolving such disputes within the organisation and
through alternative mechanisms.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment/ HRM/ 2ND YEAR/ AUP/709/C-2050
ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI MBA E BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

ANNAMALAI MBA E BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. E-BUSINESS
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

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1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 INTERNATIONAL ACCOUNTING
1. “Cost volume profit analysis is an important analysis which is commonly applied
by the irresponsive of industries”. Do you accept? What are your comments
towards this statement? Discuss.
2. Inflation is a key factor and it must be duly considered while preparing all sorts
of budgets”. Do you agree? Justify your stand with your valuable inputs.
3. “There is a vast amount of practical gap on application of accounting practices
between Domestic and International Accounting”. Comment on this with your
valuable supportive arguments.
4. “Several issues are existing in International Financial statement Analysis and at
the same time many meaningful unlocking tools are there”. What is your
opinion? Comment on this.
1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international
market survey.
2. Compare the benefits of liberalization with globalization, which influence the
economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify
your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting
data.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. “Knowledge of International Business Environment is essential for the players of
International Business” – Elaborate with an example of multinational company.
2. “When is the time deemed to be the essence of the contract in performance of
contract and with what consequences? Pinch out the rules of law relating to the
time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and
economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery
–Strength and Threats”. Illustrate the statement.
1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion
of India’s international trade? Illustrate your answer
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the
hardware, software and personal requirement for purpose of implementation of
such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and
how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an
apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is
keeping them. Explain how e-commerce is helpful in customer retention?
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication
skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
4
3. Elucidate the measures that have to be considered in managing the cross
cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength
of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

1.4 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the plc. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
MEDIA? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources.” In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Suggest the factors governing the choice of site for a manufacturing plant in a
city or sub- urban part of a city.
2. Give a specimen of Gantt Charts which is normally used in the production
planning and control department and describe briefly how it could be used for
checking the actual progress of a job against the schedule.
3. Discuss the functions of purchasing department in an industry. Explain some
methods of purchasing commonly adopted in an industrial purchasing. Why
should the purchasing documents be legally sound?
4. Elaborate the various costs that are involved in inventory problems with suitable
examples. How are they inter related?
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” – Do you agree with this statement. Substantiate your view with
the following situation. You are the HRD Manager with ABB (India) .ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.
M.

1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.

1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.

1.8 ADVERTISING AND SALES PROMOTION
1. It is not imperative that consumers always go through the strides in the
‘Hierarchy of effects model’. Defend.
2. Do ‘Persuasion advertising form’ benefit company if the competition increases –
Justify.
3. Trace and explicate an activity which is having capability to complement and
supplement the functions of marketing.
4. Justify the rationality of placing texture and visual weight as focal of visual
aesthetics.

 

1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.

ANNAMALAI MBA INTERNATIONAL BUSINESS FIRST YEAR ASSIGNMENT ANSWER SHEET PROVIDED

ANNAMALAI MBA INTERNATIONAL BUSINESS FIRST YEAR ASSIGNMENT ANSWER SHEET PROVIDED WHATSAPP 91 9924764558

 
M.B.A. INTERNATIONAL BUSINESS
FIRST YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 INTERNATIONAL ACCOUNTING
1. “Cost volume profit analysis is an important analysis which is commonly applied
by the irresponsive of industries”. Do you accept? What are your comments
towards this statement? Discuss.
2. Inflation is a key factor and it must be duly considered while preparing all sorts
of budgets”. Do you agree? Justify your stand with your valuable inputs.
3. “There is a vast amount of practical gap on application of accounting practices
between Domestic and International Accounting”. Comment on this with your
valuable supportive arguments.
4. “Several issues are existing in International Financial statement Analysis and at
the same time many meaningful unlocking tools are there”. What is your
opinion? Comment on this.
1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international
market survey.
2. Compare the benefits of liberalization with globalization, which influence the
economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify
your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting
data.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. “Knowledge of International Business Environment is essential for the players of
International Business” – Elaborate with an example of multinational company.
2. “When is the time deemed to be the essence of the contract in performance of
contract and with what consequences? Pinch out the rules of law relating to the
time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and
economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery
–Strength and Threats”. Illustrate the statement.
1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion
of India’s international trade? Illustrate your answer
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the
hardware, software and personal requirement for purpose of implementation of
such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and
how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an
apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is
keeping them. Explain how e-commerce is helpful in customer retention?
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication
skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
4
3. Elucidate the measures that have to be considered in managing the cross
cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength
of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

ANNAMALAI MBA INTERNATIONAL BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI MBA INTERNATIONAL BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. INTERNATIONAL BUSINESS
SECOND YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS

2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Assume yourself as a managing director of a multinational corporation; what
are the measuring tools you will utilize to evaluate the impacts of inter country
differences on HRM? Justify your views with appropriate examples.
2. Place yourself in the position of being the head of HR department, how might
formally written job description help you to manage your work unit? What
would happen if your company decided not to use any job description at all?
3. What steps do you propose to take in case of a lay off caused by
(a) Seasonal fluctuations in demand
(b) Corporate restructuring
(c) Breakdown of machinery and equipment.
4. Give some examples of situation in which you wanted to do a great job but were
prevented from doing so. What was the impact on you, and what would this
suggest to you in your efforts to motivate other people to perform
2.2 INTERNATIONAL MARKETING MANAGEMENT
1. How Domestic Marketing is different from global marketing? What factors
caused the growth of Internationalism since World War II? Discuss in Detail.
2. Explain the Different methods used by a researcher in conducting research in
an International Environment? Which method can be most effective while
collecting data about brand loyalty and why?
3. In general where do you think McDonald’s stands in the range of
standardization in terms of its global marketing?
4. Amazon.com has been an early winner in the on-line book business. Which
market segment has Amazon served? Are the Amazon target market segments
in the United States and the rest of the world identical?
2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Understand the factors that affect exchange rates in the short and long run and
how disequilibrium may occur in the exchange rate market
2.”In the absence of a common currency throughout the world, a series of problems
arise in International cash management.” What are these problems? How can
these problems be overcome?
3. An export company wants to raise capital from international markets. What are
the basic considerations the firm should take into account while making this
international financing decision? Explain
4. “An alterative to investing in foreign stock is to invest in the shares of domestic
MNCs”. – Discuss. Are MNCs likely to provide a reasonable substitute for
International portfolio investment?
3
2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. In today’s business environment, what (in your opinion) are the most important
responsibilities of a logistics manager in overcoming competition? Support your
views.
2. “Many innovations on technology-based approaches are well-suited to the
enhancement of the effectiveness of Supply Chain Management”-Justify the
statement by giving few applications of information technology in SCM.
3. “Companies are giving more importance to supply chain while deriving business
strategy” – Substantiate your views with suitable examples in International
context.
4. As tough competition is going on in the market in all the fields, device
strategies to face competition of chain of stores like Big Bazaar. Explain
your views based on logistics management.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. McDonalds Expansion strategies in India: Whether beefing up or Beefless?
Substantiate your views and give suggestions as Management consultant.
2. There are number of strategies being practiced or followed by companies
globally. Still Recession takes place. In this context, do you suggest new
strategy or you face the recession with the existing strategies. How? Explain.
3. “Strategic planning deals with formulating, implementing and evaluating
strategies to perform the cross functional decision of the company” Do you
agree or disagree? Substantiate your views.
4. Discuss the age diversity issues at Ashok Leyland Limited (ALL), India’s second
largest commercial vehicle manufacturers. Explain how can eliminate this issue
from all.
2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Elucidate the export and import financing schemes provided by the
government.
2. “BOT has a clear and dynamic role in advising government on relevant issues
connected with foreign trade” – Discuss.
3. Exports made on re-export basis shall not be counted for reorganization, why?
4. “Permissible credits in the EEFC.” –Discuss.
4
2.7.1: INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Design an international marketing research for a multinational company
product.
2. Identify the principal methods that companies might use in assessing and
reviewing opportunities across international markets. Suggest alternate means
by which firms can prioritise and segment international markets.
3. How can you draw a strategy canvas for a software company for international
positioning of its products and services?
4. How do social and cultural influence the impact on international consumer
behaviour.
2.7.2 EXPORT & IMPORT FINANCE
1. Pre-shipment credit will help the exporter in Indian scenario – Discuss.
2. Inflation rate as well as interest rates will affect the value of currency rates –
Discuss.
3. “Export incentives are major factors to encourage the EXIM business”- Are you
agree?
4. “Credit Insurance agencies will help the exporter & importer in financial
payments” – prove it.

ANNAMALAI MBA E BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI MBA E BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. E-BUSINESS
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

M.B.A. E. BUSINESS
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

2.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. Listout the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.2 E-COMMERCE: APPLICATION AND SECURITIES
1. “Electronic Commerce and Electronic Business – The Supporting Pillars of
Successful E-Commerce Business” – Do you agree this statement or not,
substantiate your views.
2. Elaborate the role of the Web in the marketing communication mix.
3. Digital Asset Management from an Intranet Perspective – Discuss.
4. Explain the Role of Human Resource Information Systems in Human Resource
Planning.
2.3 INTERNET AND JAVA PROGRAMMING
1. If you look for the best internet tools online to have a leg up on the competition,
assemble the top list of internet tools and describe them with suitable illustrations.
2. HTML has been traditionally used for building web applications and web pages
that in turn, help in building a dynamic website. By using HTML programming
language develop a business website for your own online business.
3. Method overloading in Java supports compile-time (static) polymorphism. Discuss
about Method Overloading with its rules and every concept with suitable example.
4. Develop a JDBC application for storing and retrieving the vendor details from a
database of a Jewelry shop.
2.4 ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Design and develop web page with Java script for calculating the total price
amount of the online purchased items of an electronics shop.
2. i) Discuss the advantages and disadvantages of VB Script.
ii) Explain the data types, Variables, Operators and error dealing in VB Script.
3
3. Explain the three types of session bean and its applications. Explain the steps
in creation of stateless EJB.
4. Develop an application to demonstrate the features and advantages of servlet.
2.5 ENTERPRISE RESOURCE PLANNING
Identify the Organization that has requirement for ERP systems
implementations and make an introspection of the functionality that requires
such implementation. On behalf of the Organization prepare:
1) A hardware Requirement details and submit.
2) A user Interface details and submit.
3) A gap analysis report and submit
4) Identify the Organization that has requirement for ERP systems
implementations and make an introspection of possible failure source to
ERP implementation.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 GLOBAL MARKETING
1. Give a detailed note on balance of payments in International Trade.
2. Elaborate Tariff and Non Tariff barriers in International Trade.
3. Examine the role of IMF and World Bank in International Trade.
4. Illustrate the various measures taken for export promotion and give a detailed
note on export licensing procedure.
4
2.7.2 STRUCTURED SYSTEM ANALYSIS AND DESIGN
1. Develop a Conceptual and ER model with DFD for online education student
centric learning process.
2. Describe how logical and physical design with dialogues can use in system
development and implementation with real time example.
3. Elaborate the various types of databases available and its use in business
applications.
4. Why some of the new system implementation fails? Explain how this can be
overcome and identify ways to increase the success rate.

ANNAMALAI MBA FINANCIAL MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI MBA FINANCIAL MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical
data. Explain the stages of statistical survey. Describe the various methods for
collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
4
The eighth performance, for which judge Q could not attend, was awarded
37 marks by judge P. If judge Q has also been present, how many marks
would be expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.

 
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as
specialisation.
Last date for submission : 28-02-2020
Last date for submission: with late fee `300/- : 16-03-2020 15-03-2019
NOTE:
1. Assignments sent after 16-03-2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.2 INTERNATIONAL FINANCE
1. Describe the current trends in the balance of payments of some of the countries
of the Asia- pacific region.
2. “The International economy is fast turning into a borderless global economy”
Critically analyze in relation to International Financial system.
3. As an executive of a leading institution, what factors should you critically
evaluate with respect to a large industrial project, from the perspective of
environmental and economic viability.
4. “Exchange rate is focal point to understand the whole mechanism of monetary
system” Justify the statement with illustration
2.3 DERIVATIVES MANAGEMENT
1. “The basic purpose of derivatives instruments is to provide commitments to
price for future dates for giving against adverse movement in future prices.”
Discuss and critically examine the statement.
2. Options are the safest instrument for the investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits.” Critically evaluate the above statements
with suitable examples.
3. “Besides serving as a barometer of the economy /market, the index also has
other applications in finance.” – Elaborate the application of index.
4. “Forward contracts act as force runners of futures market” – Critically evaluate
the statement in the light of growth of forward market worldwide.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Describe the structure of Indian general insurance industry and explain the
products being offered by them.
3. From the balance sheet of a company of your choice, analyze all risk and ERM
from asset side and from liability’s side. Create a list of actions for the ERM
functions.
4. “Privatization of insurance sector has led to substantial growth in the insurance
business in India and also led to improvement in confidence among policy
holders.” – Give your comments
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth.”
Comment
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading.”
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” Do you agree with this statement? Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

ANNAMALAI MBA MARKETING MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI MBA MARKETING MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 
M.B.A. MARKETING MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of
human resources”. In the light of this statement, analyse the significance of
human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine. 15
persons contracted the disease out of the inoculated persons, while 25
contracted the disease in the other group. Test the efficiency of the vaccine, use
X square value (at 5 percent level for one degree of freedom the value of X
square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
4
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ADVERTISING AND SALES PROMOTION
1. It is not imperative that consumers always go through the strides in the
‘Hierarchy of effects model’. Defend.
2. Do ‘Persuasion advertising form’ benefit company if the competition increases –
Justify.
3. Trace and explicate an activity which is having capability to complement and
supplement the functions of marketing.
4. Justify the rationality of placing texture and visual weight as focal of visual
aesthetics.

ANNAMALAI UNIVERSITY MBA HRM ASSIGNMENT 2019-20 ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA HRM ASSIGNMENT 2019-20 ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

ANNAMALAI UNIVERSITY MBA FM SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA FM SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED WHATAPP 91 9924764558
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.2 INTERNATIONAL FINANCE
1. Describe the current trends in the balance of payments of some of the countries
of the Asia- pacific region.
2. “The International economy is fast turning into a borderless global economy”
Critically analyze in relation to International Financial system.
3. As an executive of a leading institution, what factors should you critically
evaluate with respect to a large industrial project, from the perspective of
environmental and economic viability.
4. “Exchange rate is focal point to understand the whole mechanism of monetary
system” Justify the statement with illustration
2.3 DERIVATIVES MANAGEMENT
1. “The basic purpose of derivatives instruments is to provide commitments to
price for future dates for giving against adverse movement in future prices.”
Discuss and critically examine the statement.
2. Options are the safest instrument for the investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits.” Critically evaluate the above statements
with suitable examples.
3. “Besides serving as a barometer of the economy /market, the index also has
other applications in finance.” – Elaborate the application of index.
4. “Forward contracts act as force runners of futures market” – Critically evaluate
the statement in the light of growth of forward market worldwide.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Describe the structure of Indian general insurance industry and explain the
products being offered by them.
3. From the balance sheet of a company of your choice, analyze all risk and ERM
from asset side and from liability’s side. Create a list of actions for the ERM
functions.
4. “Privatization of insurance sector has led to substantial growth in the insurance
business in India and also led to improvement in confidence among policy
holders.” – Give your comments
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth.”
Comment
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading.”
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” Do you agree with this statement? Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

ANNAMALAI MBA MM SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI MBA MM SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

2.1 PRODUCT AND SERVICES MARKETING
1. Elaborately explain the various stages of new product development.
Considering solar charger as a new product to be launched in a market,
describe the process involved in developing this new product.
2. Create a branding program for a FMCG product of your choice. Provide full
description of the company’s brand hierarchy, brand portfolio, brand’s
current marketplace and the way in which the firm is addressing branding
through its marketing mix. Explain how you would characterize the
positioning of your brand.
3. Explain the traditional services marking mix and describe the expanded mix
for services. Discuss the marketing mix as applicable to banking service
sector.
4. Assume a tourism service establishment wherein the customers can
influence each other. Describe the potential cases of favorable and
unfavorable customer influences. Also discuss the ways to improve
customer satisfaction by handling the unfavorable situations
2.2 MARKETING RESEARCH
1. ABC cookies are planning to launch a new line of cookies and want to assess the
market size. The cookies have a mixed chocolate – jack fruit flavour and will be
targeted at the premium end of the market. Discus the six W’s of a descriptive
research design that may be adopted.
2. Adyar Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has
decided to add some new items to the menu, but prior to that they want to know
more about their customers and their preferences
a) List possible hypotheses b)Explain what kind of research design would be
appropriate?
3. To determine the effectiveness of the advertising campaign for a new dish washer,
management would like to know what percentages of households are aware of the
new brand. The advertising agency thinks that this figure is as high as 70 percent.
The management would like a 95 percent confidence interval and a margin of error
no greater than plus or minus 2 percent
a) What sample size should be used for this study?
b) Suppose that management wanted to be 99 percent confident but could
tolerate an error of plus or minus 3 percent. How would the sample size
change?
4) Design an open-ended question to determine whether households engage in
gardening. Also develop a multiple – choice and a dichotomous question to obtain
the same information. Which form is the most desirable?.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
3
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. “On the account of consumer illiteracy, the audio-visual media provide an
immense opportunity to communicate with consumers”, is it true? Outline the
relative strengths and weakness of these media and describe their role in rural
marketing.
2. Suggest the different ways of segmenting a rural market. On what bases would
you consider for marketing Detergent soaps, cool drinks and television in rural
market? Justify your views.
3. “Going rural is the need of the hour”. Keeping this statement into account,
suggest the various roadblocks which the marketers have to overcome in order
to successfully launch their product in rural markets.
4. Explain the various changes which are required to be made in the promotional
strategy of a company for successfully promoting a product in rural markets
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational
performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products
in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of
consumer goods of Unilever.
4. ‘Gig’ economy and freelancers as distribution agents in food delivery service.
Bring out its future trend in India.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
4
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” –Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- explain the statement by enumerating the various operations
involved in it.

ANNAMALAI MBA HRM 2ND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI MBA HRM 2ND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a
consultant how do you accept this statement? Give your views.
2. Power and politics are associated factors .As a management student how would
you relate and compare both power and politics in organizational development
context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe
and study in any organization.
2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes
that is capable of eliminating the disadvantages from the existing evaluation
scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of
the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial
growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked.
As it equally influences both employee and management, which is obvious from
the fact that today’s management has increasingly become professional, there is
a greater thrust on the use of behaviour techniques in dealing with human side
of enterprise – Do you agree with the statement? Justify.
3
2. “The responsibility of nurturing a healthy industrial climate lies with the
management, the unions and the government. The political parties, the
community and the society should also play a decisive role in improving the
existing industrial relations and if there is any dispute or conflict, it should be
settled by mutual negotiation or conciliation or voluntary arbitration” –
Comment on the above statement and suggest the ways of promoting industrial
peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and
managerial. But none of these give a perfect view of industrial relations but
certainly adds to our intellectual dimensions in this context – Critically evaluate
the statement and relate any two approaches of industrial relations system to
the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants
to declare lockouts and when workers want to go on strikes. Also identify the
ways and means of resolving such disputes within the organisation and
through alternative mechanisms.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

ANNAMALAI MBA SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI MBA SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. SECOND YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
Dr. M. ARUL
DIRECTOR
2
2.1 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
2.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
2.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Identify five common project risk strategies employed to address the threats in
the new Mall construction. Give an example of each.
2. How the software projects are different from other project. Describe the various
phases of software project life cycle with the illustration.
3. Critically examine the generic strategies that can help an entrepreneur to
maintain competitive advantage of their products. Use the relevant examples to
support the answer.
4. Does Government of India policy measures are promoting Women
entrepreneurship in India? Suggest the ways to develop women entrepreneurs.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give
an example for success and failure. Give reasons for the success and failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” –Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Favourable working environment enhances the efficiency of workers and
includes proper illumination, safety, temperature, ventilation, sanitation,
cleanliness and canteen facilities”. Comment
2. Do you agree that the problems of social security in industries have become
complex due to inadequate training, lack of education, low wages and the
failure to make provisions against the industrial hazards by industries? Justify
your stand with valid reasons.
3. “Collective bargaining assumes collective wisdom of both management and
labour”-Discuss.
4. Why trade unions in India suffer from multiplicity, inter-union rivalry and
politicization? Suggest remedial measures to be taken to safeguard the trade
unions from these issues.
4
2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. If training is the possible solution, then find out the best approaches in a given
situation like coaching, mentoring, feedback, classroom training, team building
– Give example.
2. Evolve a new evaluation scheme for training of bank officials to eliminate the
disadvantages of existing evaluation scheme
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational
performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products
in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of
consumer goods of Unilever.
4. ‘GIG’ Economy and freelancers as distribution agents in food delivery service.
Bring out its future trend in India.
2.7.2 MM: (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How marketing research helps for the FMCG manufacturing company for
segmenting the market.
2. Develop a questionnaire for conducting survey for meaning hospital service
quality.
3. Marketing research agencies plays a major role in today’s business world
though it has demerits – Explain with example.
4. What are the application areas of market research in present scenario and
explain about any three of them with examples.
2.7.3 FM: (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
5
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth is
misleading.” – Comment.
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading”.
2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Write your own idea about the Concept of division of labour and how it
can be applied to Production planning and control.
2. Is the Production planning and control function getting to be increasingly
people-centric? If so, what may be the reason?
3. Write your prognosis for the future of Production planning and control
discipline in general.
4. Assume yourself as a Maintenance manager in a Hotel Industry. Write your
views about the merits and demerits of different types of Maintenance that can
be practiced in Hotel Industry.
2.7.4 PM: (b) QUALITY MANAGEMENT
1. The plan-do-check-act (PDCA) principles are another essential tool for
implementing a TQM programme successfully in Indian organisations. Are you
agreeing PDCA also referred to as the Deming Wheel, is the principles of
continuous improvement?
2. Cross functional management recognises that no organisational unit can by
itself control every aspect of the business operations to ensure that the
customer’s requirements are met.
6
3. Quality policy is a broad guide to action. It is a statement of principles. A policy
differs from a procedure which details how some activity shall be accomplished.
Thus a quality policy might state that quality cost will be measured.
4. To organise companywide QC circle symposiums of which the results of QC
circle activities can be announced. Making presentation of QC circle activities is
a valuable method of ensuring the QC circle summarizes the results of their
activities.
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. Prepare an Advertisement for launching a new product using Superscript,
format the cells and make a macros and mail merge the final copy. Prepare a
links for the highlighted products.
2. Prepare an Excel Sheets purchase of new machineries to XYZ Company by
using Various Mathematical Functions, Statistical functions, financial
functions, and Text functions. Attach the copy of excel sheets for each
functions.
3. Discuss the procedure and advantages of creating Personal signature file
message. Attach the image of this and discuss the steps followed in creating the
personal signature file. Explain the role of ISDN and ISP in creation process.
Attach the image for all the process.
4. With the rise of social media, many small businesses have had to alter their
operational strategies to adapt. Social media affects business of all sizes in
several different ways. Because of social media, businesses must make their
brands more personal, market their products differently and communicate with
customers in new ways – Comment this statement with reasonable points.
2.7.5 (b) INFORMATION TECHNOLOGY
1. Few eBay users believe that the use of sniping software is unfair and that eBay
should prohibit its use. Present the facts and logical arguments that would
convince eBay to prohibit the use of sniping software.
2. Visit the website of Air India (www.airindia.in) & Spice Jet (www.spicejet.com)
and compare them.
3. Visit the applications area of www.oracle.com and www.microsoft.com to find
any difference between Oracle’s ERP and Microsoft’s Dynamics. Submit detailed
report regarding this.
4. Construct an ER diagram for a departmental store. Take the entities to define
different activities (like purchase, sales), different types of employees (e.g.
manager, supervisor), section (e.g. cosmetics, kids), customers and other
departments of the store. Take appropriate attributes to define the entities.
Construct appropriate table from the diagram.

ANNAMALAI UNIVERSITY MBA INFORMATION SYSTEMS ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA INFORMATION SYSTEMS ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. INFORMATION SYSTEMS
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

2.1 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.
2.2 MANAGEMENT INFORMATION SYSTEM
1. A Person who understands all about Computer Hardware, software and
Programming may not be suited to design a computer based Management
Information System. Why not?
2. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
3. Using the Example of Selecting a personal computer .show the elimination by
aspects Decision procedure.
4. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
2.3 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Describe the three-level architecture of DBMS? Also explain its importance in a
database environment.
3. What do you understand by distributed databases? Give the various advantages
and disadvantages of distributed database management system.
4. What are the ACID properties? Define atomicity, Consistency, isolation, and
durability and illustrate them through examples?
3
2.4 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.5 ENTERPRISE RESOURCE PLANNING
Identify the Organization that has requirement for ERP systems
implementations and make an introspection of the functionality that requires
such implementation. On behalf of the Organization prepare
1) A hardware Requirement details and submit.
2) A user Interface details and submit.
3) A gap analysis report and submit.
4)Identify the Organization that has requirement for ERP systems
implementations and make an introspection of possible failure source to ERP
implementation
2.6 DATA WAREHOUSING AND DATA MINING
1. Is snowflake schema one of the forms of arrangement in fact table. How many
fact tables are there in snowflake schema? Is fact table normalized or
de normalized?
2. If you are an expert in data mining preparation, then prepare a comparison
chart for discrete and continuous data? How do you differentiate between
discrete and continuous data? Justify your answer with examples.
3. Explain the classification of data mining systems.
4. Elaborate how data warehousing and OLAP Technology useful for data mining.
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
4
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. Abc software company is to develop software for effective counseling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
2.7.2 ADVANCED WEB DESIGN
1. Develop XML document that will hold player (Like Cricket) collection with field
for player – name, age, batting – average and highest – score. Write suitable
document type definition and schema for the XML.
2. Develop a web page for employee registration form using HTML and validate the
registration form with JavaScript.
3. What is RMI? Create a remote phone book server that maintains a file of names
and phone numbers and a client allows the user to scroll through the file using
RMI concept.
4. Create a website for a online super market. The website should have a home
page which helps the users to navigate to various other pages. Every web page
in the website gives a detailed description of different items present in the super
market. Make the website user friendly by adding relevant images and other
formatting options. The last web page should present a feedback form for the
customer.

ANNAMALAI UNIVERSITY MBA INTERNATIONAL BUSINESS SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA INTERNATIONAL BUSINESS SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. INTERNATIONAL BUSINESS
SECOND YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS

2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Assume yourself as a managing director of a multinational corporation; what
are the measuring tools you will utilize to evaluate the impacts of inter country
differences on HRM? Justify your views with appropriate examples.
2. Place yourself in the position of being the head of HR department, how might
formally written job description help you to manage your work unit? What
would happen if your company decided not to use any job description at all?
3. What steps do you propose to take in case of a lay off caused by
(a) Seasonal fluctuations in demand
(b) Corporate restructuring
(c) Breakdown of machinery and equipment.
4. Give some examples of situation in which you wanted to do a great job but were
prevented from doing so. What was the impact on you, and what would this
suggest to you in your efforts to motivate other people to perform
2.2 INTERNATIONAL MARKETING MANAGEMENT
1. How Domestic Marketing is different from global marketing? What factors
caused the growth of Internationalism since World War II? Discuss in Detail.
2. Explain the Different methods used by a researcher in conducting research in
an International Environment? Which method can be most effective while
collecting data about brand loyalty and why?
3. In general where do you think McDonald’s stands in the range of
standardization in terms of its global marketing?
4. Amazon.com has been an early winner in the on-line book business. Which
market segment has Amazon served? Are the Amazon target market segments
in the United States and the rest of the world identical?
2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Understand the factors that affect exchange rates in the short and long run and
how disequilibrium may occur in the exchange rate market
2.”In the absence of a common currency throughout the world, a series of problems
arise in International cash management.” What are these problems? How can
these problems be overcome?
3. An export company wants to raise capital from international markets. What are
the basic considerations the firm should take into account while making this
international financing decision? Explain
4. “An alterative to investing in foreign stock is to invest in the shares of domestic
MNCs”. – Discuss. Are MNCs likely to provide a reasonable substitute for
International portfolio investment?
3
2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. In today’s business environment, what (in your opinion) are the most important
responsibilities of a logistics manager in overcoming competition? Support your
views.
2. “Many innovations on technology-based approaches are well-suited to the
enhancement of the effectiveness of Supply Chain Management”-Justify the
statement by giving few applications of information technology in SCM.
3. “Companies are giving more importance to supply chain while deriving business
strategy” – Substantiate your views with suitable examples in International
context.
4. As tough competition is going on in the market in all the fields, device
strategies to face competition of chain of stores like Big Bazaar. Explain
your views based on logistics management.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. McDonalds Expansion strategies in India: Whether beefing up or Beefless?
Substantiate your views and give suggestions as Management consultant.
2. There are number of strategies being practiced or followed by companies
globally. Still Recession takes place. In this context, do you suggest new
strategy or you face the recession with the existing strategies. How? Explain.
3. “Strategic planning deals with formulating, implementing and evaluating
strategies to perform the cross functional decision of the company” Do you
agree or disagree? Substantiate your views.
4. Discuss the age diversity issues at Ashok Leyland Limited (ALL), India’s second
largest commercial vehicle manufacturers. Explain how can eliminate this issue
from all.
2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Elucidate the export and import financing schemes provided by the
government.
2. “BOT has a clear and dynamic role in advising government on relevant issues
connected with foreign trade” – Discuss.
3. Exports made on re-export basis shall not be counted for reorganization, why?
4. “Permissible credits in the EEFC.” –Discuss.
4
2.7.1: INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Design an international marketing research for a multinational company
product.
2. Identify the principal methods that companies might use in assessing and
reviewing opportunities across international markets. Suggest alternate means
by which firms can prioritise and segment international markets.
3. How can you draw a strategy canvas for a software company for international
positioning of its products and services?
4. How do social and cultural influence the impact on international consumer
behaviour.
2.7.2 EXPORT & IMPORT FINANCE
1. Pre-shipment credit will help the exporter in Indian scenario – Discuss.
2. Inflation rate as well as interest rates will affect the value of currency rates –
Discuss.
3. “Export incentives are major factors to encourage the EXIM business”- Are you
agree?
4. “Credit Insurance agencies will help the exporter & importer in financial
payments” – prove it.

ANNAMALAI UNIVERSITY MBA E BUSINESS SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA E BUSINESS SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. E. BUSINESS
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

2.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. Listout the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.2 E-COMMERCE: APPLICATION AND SECURITIES
1. “Electronic Commerce and Electronic Business – The Supporting Pillars of
Successful E-Commerce Business” – Do you agree this statement or not,
substantiate your views.
2. Elaborate the role of the Web in the marketing communication mix.
3. Digital Asset Management from an Intranet Perspective – Discuss.
4. Explain the Role of Human Resource Information Systems in Human Resource
Planning.
2.3 INTERNET AND JAVA PROGRAMMING
1. If you look for the best internet tools online to have a leg up on the competition,
assemble the top list of internet tools and describe them with suitable illustrations.
2. HTML has been traditionally used for building web applications and web pages
that in turn, help in building a dynamic website. By using HTML programming
language develop a business website for your own online business.
3. Method overloading in Java supports compile-time (static) polymorphism. Discuss
about Method Overloading with its rules and every concept with suitable example.
4. Develop a JDBC application for storing and retrieving the vendor details from a
database of a Jewelry shop.
2.4 ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Design and develop web page with Java script for calculating the total price
amount of the online purchased items of an electronics shop.
2. i) Discuss the advantages and disadvantages of VB Script.
ii) Explain the data types, Variables, Operators and error dealing in VB Script.
3
3. Explain the three types of session bean and its applications. Explain the steps
in creation of stateless EJB.
4. Develop an application to demonstrate the features and advantages of servlet.
2.5 ENTERPRISE RESOURCE PLANNING
Identify the Organization that has requirement for ERP systems
implementations and make an introspection of the functionality that requires
such implementation. On behalf of the Organization prepare:
1) A hardware Requirement details and submit.
2) A user Interface details and submit.
3) A gap analysis report and submit
4) Identify the Organization that has requirement for ERP systems
implementations and make an introspection of possible failure source to
ERP implementation.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 GLOBAL MARKETING
1. Give a detailed note on balance of payments in International Trade.
2. Elaborate Tariff and Non Tariff barriers in International Trade.
3. Examine the role of IMF and World Bank in International Trade.
4. Illustrate the various measures taken for export promotion and give a detailed
note on export licensing procedure.
4
2.7.2 STRUCTURED SYSTEM ANALYSIS AND DESIGN
1. Develop a Conceptual and ER model with DFD for online education student
centric learning process.
2. Describe how logical and physical design with dialogues can use in system
development and implementation with real time example.
3. Elaborate the various types of databases available and its use in business
applications.
4. Why some of the new system implementation fails? Explain how this can be
overcome and identify ways to increase the success rate.

ANNAMALAI UNIVERSITY MBA FINANCIAL MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA FINANCIAL MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical
data. Explain the stages of statistical survey. Describe the various methods for
collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
4
The eighth performance, for which judge Q could not attend, was awarded
37 marks by judge P. If judge Q has also been present, how many marks
would be expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.

ANNAMALAI UNIVERSITY MBA MARKETING MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA MARKETING MANAGEMENT ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. MARKETING MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of
human resources”. In the light of this statement, analyse the significance of
human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine. 15
persons contracted the disease out of the inoculated persons, while 25
contracted the disease in the other group. Test the efficiency of the vaccine, use
X square value (at 5 percent level for one degree of freedom the value of X
square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
4
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ADVERTISING AND SALES PROMOTION
1. It is not imperative that consumers always go through the strides in the
‘Hierarchy of effects model’. Defend.
2. Do ‘Persuasion advertising form’ benefit company if the competition increases –
Justify.
3. Trace and explicate an activity which is having capability to complement and
supplement the functions of marketing.
4. Justify the rationality of placing texture and visual weight as focal of visual
aesthetics.

ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

ANNAMALAI UNIVERSITY MBA INFORMATION SYSTEMS ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA INFORMATION SYSTEMS ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. INFORMATION SYSTEMS
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before.” – Discuss.
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities. – Do you agree? Give reasons.
1.2 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing
business decisions. Instead of presenting detailed list of rules for specific
decision-making, managerial economics addresses the larger economic forces
that shape day-to-day decision-making”. Critically analyse the above statement.
2. “Outline the various steps which would be necessary if you were asked to
forecast demand for a typical mass consumption item”.
3. “If the production function is homogeneous with constant returns to scale
everywhere, the returns to a single variable factor will be diminishing.”
– Comment.
4. “Short-run average variable cost curve is saucer-shaped but the short-run
average total cost curve cannot be saucer-shaped”. Discuss in detail.
1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement
3
1.4 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the plc. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
MEDIA? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources.” In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Suggest the factors governing the choice of site for a manufacturing plant in a
city or sub- urban part of a city.
2. Give a specimen of Gantt Charts which is normally used in the production
planning and control department and describe briefly how it could be used for
checking the actual progress of a job against the schedule.
3. Discuss the functions of purchasing department in an industry. Explain some
methods of purchasing commonly adopted in an industrial purchasing. Why
should the purchasing documents be legally sound?
4. Elaborate the various costs that are involved in inventory problems with suitable
examples. How are they inter related?
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” – Do you agree with this statement. Substantiate your view with
the following situation. You are the HRD Manager with ABB (India) .ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

ANNAMALAI UNIVERSITY MBA INTERNATIONAL BUSINESS ASSIGNMENT PROVIDED

ANNAMALAI UNIVERSITY MBA INTERNATIONAL BUSINESS ASSIGNMENT PROVIDED WHATSAPP 91 9924764558
M.B.A. INTERNATIONAL BUSINESS
FIRST YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 INTERNATIONAL ACCOUNTING
1. “Cost volume profit analysis is an important analysis which is commonly applied
by the irresponsive of industries”. Do you accept? What are your comments
towards this statement? Discuss.
2. Inflation is a key factor and it must be duly considered while preparing all sorts
of budgets”. Do you agree? Justify your stand with your valuable inputs.
3. “There is a vast amount of practical gap on application of accounting practices
between Domestic and International Accounting”. Comment on this with your
valuable supportive arguments.
4. “Several issues are existing in International Financial statement Analysis and at
the same time many meaningful unlocking tools are there”. What is your
opinion? Comment on this.
1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international
market survey.
2. Compare the benefits of liberalization with globalization, which influence the
economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify
your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting
data.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. “Knowledge of International Business Environment is essential for the players of
International Business” – Elaborate with an example of multinational company.
2. “When is the time deemed to be the essence of the contract in performance of
contract and with what consequences? Pinch out the rules of law relating to the
time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and
economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery
–Strength and Threats”. Illustrate the statement.
1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion
of India’s international trade? Illustrate your answer
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the
hardware, software and personal requirement for purpose of implementation of
such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and
how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an
apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is
keeping them. Explain how e-commerce is helpful in customer retention?
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication
skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
4
3. Elucidate the measures that have to be considered in managing the cross
cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength
of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

ANNAMALAI UNIVERSITY MBA E BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED

 

ANNAMALAI UNIVERSITY MBA E BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. E-BUSINESS
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

ANNAMALAI UNIVERSITY MBA HRM ASSIGNMENT ANSWER SHEETS PROVIDED

ANNAMALAI UNIVERSITY MBA HRM ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

Annamalai University Second Year 2019-20 Assignment answer sheets provided

Annamalai University Second Year 2019-20 Assignment answer sheets provided whatsapp 91 9924764558

ANNAMALAI UNIVERSITY MBA FIRST YEAR AND SECOND YEAR ASSIGNMENT ANSWER KEY PROVIDED.  DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. E. BUSINESS
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
2.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. Listout the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.2 E-COMMERCE: APPLICATION AND SECURITIES
1. “Electronic Commerce and Electronic Business – The Supporting Pillars of
Successful E-Commerce Business” – Do you agree this statement or not,
substantiate your views.
2. Elaborate the role of the Web in the marketing communication mix.
3. Digital Asset Management from an Intranet Perspective – Discuss.
4. Explain the Role of Human Resource Information Systems in Human Resource
Planning.
2.3 INTERNET AND JAVA PROGRAMMING
1. If you look for the best internet tools online to have a leg up on the competition,
assemble the top list of internet tools and describe them with suitable illustrations.
2. HTML has been traditionally used for building web applications and web pages
that in turn, help in building a dynamic website. By using HTML programming
language develop a business website for your own online business.
3. Method overloading in Java supports compile-time (static) polymorphism. Discuss
about Method Overloading with its rules and every concept with suitable example.
4. Develop a JDBC application for storing and retrieving the vendor details from a
database of a Jewelry shop.
2.4 ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Design and develop web page with Java script for calculating the total price
amount of the online purchased items of an electronics shop.
2. i) Discuss the advantages and disadvantages of VB Script.
ii) Explain the data types, Variables, Operators and error dealing in VB Script.
3
3. Explain the three types of session bean and its applications. Explain the steps
in creation of stateless EJB.
4. Develop an application to demonstrate the features and advantages of servlet.
2.5 ENTERPRISE RESOURCE PLANNING
Identify the Organization that has requirement for ERP systems
implementations and make an introspection of the functionality that requires
such implementation. On behalf of the Organization prepare:
1) A hardware Requirement details and submit.
2) A user Interface details and submit.
3) A gap analysis report and submit
4) Identify the Organization that has requirement for ERP systems
implementations and make an introspection of possible failure source to
ERP implementation.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 GLOBAL MARKETING
1. Give a detailed note on balance of payments in International Trade.
2. Elaborate Tariff and Non Tariff barriers in International Trade.
3. Examine the role of IMF and World Bank in International Trade.
4. Illustrate the various measures taken for export promotion and give a detailed
note on export licensing procedure.
4
2.7.2 STRUCTURED SYSTEM ANALYSIS AND DESIGN
1. Develop a Conceptual and ER model with DFD for online education student
centric learning process.
2. Describe how logical and physical design with dialogues can use in system
development and implementation with real time example.
3. Elaborate the various types of databases available and its use in business
applications.
4. Why some of the new system implementation fails? Explain how this can be
overcome and identify ways to increase the success rate.

M.B.A. Assignment/E.B./2ND YEAR/ AUP/709/ C150
ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

1
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
SECOND YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialization.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.202015-03-2019
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
Dr. M. ARUL
DIRECTOR
2
2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Assume yourself as a managing director of a multinational corporation; what
are the measuring tools you will utilize to evaluate the impacts of inter country
differences on HRM? Justify your views with appropriate examples.
2. Place yourself in the position of being the head of HR department, how might
formally written job description help you to manage your work unit? What
would happen if your company decided not to use any job description at all?
3. What steps do you propose to take in case of a lay off caused by
(a) Seasonal fluctuations in demand
(b) Corporate restructuring
(c) Breakdown of machinery and equipment.
4. Give some examples of situation in which you wanted to do a great job but were
prevented from doing so. What was the impact on you, and what would this
suggest to you in your efforts to motivate other people to perform
2.2 INTERNATIONAL MARKETING MANAGEMENT
1. How Domestic Marketing is different from global marketing? What factors
caused the growth of Internationalism since World War II? Discuss in Detail.
2. Explain the Different methods used by a researcher in conducting research in
an International Environment? Which method can be most effective while
collecting data about brand loyalty and why?
3. In general where do you think McDonald’s stands in the range of
standardization in terms of its global marketing?
4. Amazon.com has been an early winner in the on-line book business. Which
market segment has Amazon served? Are the Amazon target market segments
in the United States and the rest of the world identical?
2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Understand the factors that affect exchange rates in the short and long run and
how disequilibrium may occur in the exchange rate market
2.”In the absence of a common currency throughout the world, a series of problems
arise in International cash management.” What are these problems? How can
these problems be overcome?
3. An export company wants to raise capital from international markets. What are
the basic considerations the firm should take into account while making this
international financing decision? Explain
4. “An alterative to investing in foreign stock is to invest in the shares of domestic
MNCs”. – Discuss. Are MNCs likely to provide a reasonable substitute for
International portfolio investment?
3
2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. In today’s business environment, what (in your opinion) are the most important
responsibilities of a logistics manager in overcoming competition? Support your
views.
2. “Many innovations on technology-based approaches are well-suited to the
enhancement of the effectiveness of Supply Chain Management”-Justify the
statement by giving few applications of information technology in SCM.
3. “Companies are giving more importance to supply chain while deriving business
strategy” – Substantiate your views with suitable examples in International
context.
4. As tough competition is going on in the market in all the fields, device
strategies to face competition of chain of stores like Big Bazaar. Explain
your views based on logistics management.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. McDonalds Expansion strategies in India: Whether beefing up or Beefless?
Substantiate your views and give suggestions as Management consultant.
2. There are number of strategies being practiced or followed by companies
globally. Still Recession takes place. In this context, do you suggest new
strategy or you face the recession with the existing strategies. How? Explain.
3. “Strategic planning deals with formulating, implementing and evaluating
strategies to perform the cross functional decision of the company” Do you
agree or disagree? Substantiate your views.
4. Discuss the age diversity issues at Ashok Leyland Limited (ALL), India’s second
largest commercial vehicle manufacturers. Explain how can eliminate this issue
from all.
2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Elucidate the export and import financing schemes provided by the
government.
2. “BOT has a clear and dynamic role in advising government on relevant issues
connected with foreign trade” – Discuss.
3. Exports made on re-export basis shall not be counted for reorganization, why?
4. “Permissible credits in the EEFC.” –Discuss.
4
2.7.1: INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Design an international marketing research for a multinational company
product.
2. Identify the principal methods that companies might use in assessing and
reviewing opportunities across international markets. Suggest alternate means
by which firms can prioritise and segment international markets.
3. How can you draw a strategy canvas for a software company for international
positioning of its products and services?
4. How do social and cultural influence the impact on international consumer
behaviour.
2.7.2 EXPORT & IMPORT FINANCE
1. Pre-shipment credit will help the exporter in Indian scenario – Discuss.
2. Inflation rate as well as interest rates will affect the value of currency rates –
Discuss.
3. “Export incentives are major factors to encourage the EXIM business”- Are you
agree?
4. “Credit Insurance agencies will help the exporter & importer in financial
payments” – prove it.

M.B.A. Assignment /IB/ 2nd Year/ AUP/ 709/C-400
ANNAMALAI UNIVERSITY PRESS 2019 -20

 

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.
Last date for submission : 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M.ARUL
DIRECTOR
2
2.1 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.
2.2 MANAGEMENT INFORMATION SYSTEM
1. A Person who understands all about Computer Hardware, software and
Programming may not be suited to design a computer based Management
Information System. Why not?
2. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
3. Using the Example of Selecting a personal computer .show the elimination by
aspects Decision procedure.
4. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
2.3 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Describe the three-level architecture of DBMS? Also explain its importance in a
database environment.
3. What do you understand by distributed databases? Give the various advantages
and disadvantages of distributed database management system.
4. What are the ACID properties? Define atomicity, Consistency, isolation, and
durability and illustrate them through examples?
3
2.4 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.5 ENTERPRISE RESOURCE PLANNING
Identify the Organization that has requirement for ERP systems
implementations and make an introspection of the functionality that requires
such implementation. On behalf of the Organization prepare
1) A hardware Requirement details and submit.
2) A user Interface details and submit.
3) A gap analysis report and submit.
4)Identify the Organization that has requirement for ERP systems
implementations and make an introspection of possible failure source to ERP
implementation
2.6 DATA WAREHOUSING AND DATA MINING
1. Is snowflake schema one of the forms of arrangement in fact table. How many
fact tables are there in snowflake schema? Is fact table normalized or
de normalized?
2. If you are an expert in data mining preparation, then prepare a comparison
chart for discrete and continuous data? How do you differentiate between
discrete and continuous data? Justify your answer with examples.
3. Explain the classification of data mining systems.
4. Elaborate how data warehousing and OLAP Technology useful for data mining.
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
4
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. Abc software company is to develop software for effective counseling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
2.7.2 ADVANCED WEB DESIGN
1. Develop XML document that will hold player (Like Cricket) collection with field
for player – name, age, batting – average and highest – score. Write suitable
document type definition and schema for the XML.
2. Develop a web page for employee registration form using HTML and validate the
registration form with JavaScript.
3. What is RMI? Create a remote phone book server that maintains a file of names
and phone numbers and a client allows the user to scroll through the file using
RMI concept.
4. Create a website for a online super market. The website should have a home
page which helps the users to navigate to various other pages. Every web page
in the website gives a detailed description of different items present in the super
market. Make the website user friendly by adding relevant images and other
formatting options. The last web page should present a feedback form for the
customer.

M.B.A. Assignment/ I.S./ 2NDY/AUP/709/ C-250
ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

1
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
Dr. M. ARUL
DIRECTOR
2
2.1 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
2.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
2.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Identify five common project risk strategies employed to address the threats in
the new Mall construction. Give an example of each.
2. How the software projects are different from other project. Describe the various
phases of software project life cycle with the illustration.
3. Critically examine the generic strategies that can help an entrepreneur to
maintain competitive advantage of their products. Use the relevant examples to
support the answer.
4. Does Government of India policy measures are promoting Women
entrepreneurship in India? Suggest the ways to develop women entrepreneurs.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give
an example for success and failure. Give reasons for the success and failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” –Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Favourable working environment enhances the efficiency of workers and
includes proper illumination, safety, temperature, ventilation, sanitation,
cleanliness and canteen facilities”. Comment
2. Do you agree that the problems of social security in industries have become
complex due to inadequate training, lack of education, low wages and the
failure to make provisions against the industrial hazards by industries? Justify
your stand with valid reasons.
3. “Collective bargaining assumes collective wisdom of both management and
labour”-Discuss.
4. Why trade unions in India suffer from multiplicity, inter-union rivalry and
politicization? Suggest remedial measures to be taken to safeguard the trade
unions from these issues.
4
2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. If training is the possible solution, then find out the best approaches in a given
situation like coaching, mentoring, feedback, classroom training, team building
– Give example.
2. Evolve a new evaluation scheme for training of bank officials to eliminate the
disadvantages of existing evaluation scheme
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational
performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products
in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of
consumer goods of Unilever.
4. ‘GIG’ Economy and freelancers as distribution agents in food delivery service.
Bring out its future trend in India.
2.7.2 MM: (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How marketing research helps for the FMCG manufacturing company for
segmenting the market.
2. Develop a questionnaire for conducting survey for meaning hospital service
quality.
3. Marketing research agencies plays a major role in today’s business world
though it has demerits – Explain with example.
4. What are the application areas of market research in present scenario and
explain about any three of them with examples.
2.7.3 FM: (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
5
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth is
misleading.” – Comment.
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading”.
2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Write your own idea about the Concept of division of labour and how it
can be applied to Production planning and control.
2. Is the Production planning and control function getting to be increasingly
people-centric? If so, what may be the reason?
3. Write your prognosis for the future of Production planning and control
discipline in general.
4. Assume yourself as a Maintenance manager in a Hotel Industry. Write your
views about the merits and demerits of different types of Maintenance that can
be practiced in Hotel Industry.
2.7.4 PM: (b) QUALITY MANAGEMENT
1. The plan-do-check-act (PDCA) principles are another essential tool for
implementing a TQM programme successfully in Indian organisations. Are you
agreeing PDCA also referred to as the Deming Wheel, is the principles of
continuous improvement?
2. Cross functional management recognises that no organisational unit can by
itself control every aspect of the business operations to ensure that the
customer’s requirements are met.
6
3. Quality policy is a broad guide to action. It is a statement of principles. A policy
differs from a procedure which details how some activity shall be accomplished.
Thus a quality policy might state that quality cost will be measured.
4. To organise companywide QC circle symposiums of which the results of QC
circle activities can be announced. Making presentation of QC circle activities is
a valuable method of ensuring the QC circle summarizes the results of their
activities.
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. Prepare an Advertisement for launching a new product using Superscript,
format the cells and make a macros and mail merge the final copy. Prepare a
links for the highlighted products.
2. Prepare an Excel Sheets purchase of new machineries to XYZ Company by
using Various Mathematical Functions, Statistical functions, financial
functions, and Text functions. Attach the copy of excel sheets for each
functions.
3. Discuss the procedure and advantages of creating Personal signature file
message. Attach the image of this and discuss the steps followed in creating the
personal signature file. Explain the role of ISDN and ISP in creation process.
Attach the image for all the process.
4. With the rise of social media, many small businesses have had to alter their
operational strategies to adapt. Social media affects business of all sizes in
several different ways. Because of social media, businesses must make their
brands more personal, market their products differently and communicate with
customers in new ways – Comment this statement with reasonable points.
2.7.5 (b) INFORMATION TECHNOLOGY
1. Few eBay users believe that the use of sniping software is unfair and that eBay
should prohibit its use. Present the facts and logical arguments that would
convince eBay to prohibit the use of sniping software.
2. Visit the website of Air India (www.airindia.in) & Spice Jet (www.spicejet.com)
and compare them.
3. Visit the applications area of www.oracle.com and www.microsoft.com to find
any difference between Oracle’s ERP and Microsoft’s Dynamics. Submit detailed
report regarding this.
4. Construct an ER diagram for a departmental store. Take the entities to define
different activities (like purchase, sales), different types of employees (e.g.
manager, supervisor), section (e.g. cosmetics, kids), customers and other
departments of the store. Take appropriate attributes to define the entities.
Construct appropriate table from the diagram.

M.B.A. Assignment/ 2nd Year/ AUP/709/ C-900
ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

 

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.202015-03-2019
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a
consultant how do you accept this statement? Give your views.
2. Power and politics are associated factors .As a management student how would
you relate and compare both power and politics in organizational development
context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe
and study in any organization.
2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes
that is capable of eliminating the disadvantages from the existing evaluation
scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of
the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial
growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked.
As it equally influences both employee and management, which is obvious from
the fact that today’s management has increasingly become professional, there is
a greater thrust on the use of behaviour techniques in dealing with human side
of enterprise – Do you agree with the statement? Justify.
3
2. “The responsibility of nurturing a healthy industrial climate lies with the
management, the unions and the government. The political parties, the
community and the society should also play a decisive role in improving the
existing industrial relations and if there is any dispute or conflict, it should be
settled by mutual negotiation or conciliation or voluntary arbitration” –
Comment on the above statement and suggest the ways of promoting industrial
peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and
managerial. But none of these give a perfect view of industrial relations but
certainly adds to our intellectual dimensions in this context – Critically evaluate
the statement and relate any two approaches of industrial relations system to
the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants
to declare lockouts and when workers want to go on strikes. Also identify the
ways and means of resolving such disputes within the organisation and
through alternative mechanisms.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment/ HRM/ 2ND YEAR/ AUP/709/C-2050
ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission : 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. Elaborately explain the various stages of new product development.
Considering solar charger as a new product to be launched in a market,
describe the process involved in developing this new product.
2. Create a branding program for a FMCG product of your choice. Provide full
description of the company’s brand hierarchy, brand portfolio, brand’s
current marketplace and the way in which the firm is addressing branding
through its marketing mix. Explain how you would characterize the
positioning of your brand.
3. Explain the traditional services marking mix and describe the expanded mix
for services. Discuss the marketing mix as applicable to banking service
sector.
4. Assume a tourism service establishment wherein the customers can
influence each other. Describe the potential cases of favorable and
unfavorable customer influences. Also discuss the ways to improve
customer satisfaction by handling the unfavorable situations
2.2 MARKETING RESEARCH
1. ABC cookies are planning to launch a new line of cookies and want to assess the
market size. The cookies have a mixed chocolate – jack fruit flavour and will be
targeted at the premium end of the market. Discus the six W’s of a descriptive
research design that may be adopted.
2. Adyar Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has
decided to add some new items to the menu, but prior to that they want to know
more about their customers and their preferences
a) List possible hypotheses b)Explain what kind of research design would be
appropriate?
3. To determine the effectiveness of the advertising campaign for a new dish washer,
management would like to know what percentages of households are aware of the
new brand. The advertising agency thinks that this figure is as high as 70 percent.
The management would like a 95 percent confidence interval and a margin of error
no greater than plus or minus 2 percent
a) What sample size should be used for this study?
b) Suppose that management wanted to be 99 percent confident but could
tolerate an error of plus or minus 3 percent. How would the sample size
change?
4) Design an open-ended question to determine whether households engage in
gardening. Also develop a multiple – choice and a dichotomous question to obtain
the same information. Which form is the most desirable?.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
3
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. “On the account of consumer illiteracy, the audio-visual media provide an
immense opportunity to communicate with consumers”, is it true? Outline the
relative strengths and weakness of these media and describe their role in rural
marketing.
2. Suggest the different ways of segmenting a rural market. On what bases would
you consider for marketing Detergent soaps, cool drinks and television in rural
market? Justify your views.
3. “Going rural is the need of the hour”. Keeping this statement into account,
suggest the various roadblocks which the marketers have to overcome in order
to successfully launch their product in rural markets.
4. Explain the various changes which are required to be made in the promotional
strategy of a company for successfully promoting a product in rural markets
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational
performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products
in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of
consumer goods of Unilever.
4. ‘Gig’ economy and freelancers as distribution agents in food delivery service.
Bring out its future trend in India.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
4
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” –Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment/ MM/ 2nd Year/ AUP/709/C-600
ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

 

 

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as
specialisation.
Last date for submission : 28-02-2020
Last date for submission: with late fee `300/- : 16-03-2020 15-03-2019
NOTE:
1. Assignments sent after 16-03-2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.2 INTERNATIONAL FINANCE
1. Describe the current trends in the balance of payments of some of the countries
of the Asia- pacific region.
2. “The International economy is fast turning into a borderless global economy”
Critically analyze in relation to International Financial system.
3. As an executive of a leading institution, what factors should you critically
evaluate with respect to a large industrial project, from the perspective of
environmental and economic viability.
4. “Exchange rate is focal point to understand the whole mechanism of monetary
system” Justify the statement with illustration
2.3 DERIVATIVES MANAGEMENT
1. “The basic purpose of derivatives instruments is to provide commitments to
price for future dates for giving against adverse movement in future prices.”
Discuss and critically examine the statement.
2. Options are the safest instrument for the investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits.” Critically evaluate the above statements
with suitable examples.
3. “Besides serving as a barometer of the economy /market, the index also has
other applications in finance.” – Elaborate the application of index.
4. “Forward contracts act as force runners of futures market” – Critically evaluate
the statement in the light of growth of forward market worldwide.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Describe the structure of Indian general insurance industry and explain the
products being offered by them.
3. From the balance sheet of a company of your choice, analyze all risk and ERM
from asset side and from liability’s side. Create a list of actions for the ERM
functions.
4. “Privatization of insurance sector has led to substantial growth in the insurance
business in India and also led to improvement in confidence among policy
holders.” – Give your comments
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth.”
Comment
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading.”
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” Do you agree with this statement? Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment /FM/ 2ND Year/AUP/709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 – 20

Annamalai University MBA First Year 2019-20 Assignment answer sheets provided

Annamalai University MBA First Year 2019-20 Assignment answer sheets provided WHATSAPP 91 9924764558

 
M.B.A. E-BUSINESS
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 31.03.2020
Last date for submission with late fee ` 300/-: 15.04.2020
NOTE:
Assignments sent after 15.04.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner on
all pages) should be put in an envelop with superscription “MBA Assignments” and
sent to The Director, Directorate of Distance Education, Annamalai University,
Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

M.B.A. INTERNATIONAL BUSINESS
FIRST YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 31.03.2020
Last date for submission with late fee ` 300/- : 15.04.2020 30-04-2019
NOTE:
1. Assignments sent after 15.04.2020 will not be evaluated
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
Dr. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 INTERNATIONAL ACCOUNTING
1. “Cost volume profit analysis is an important analysis which is commonly applied
by the irresponsive of industries”. Do you accept? What are your comments
towards this statement? Discuss.
2. Inflation is a key factor and it must be duly considered while preparing all sorts
of budgets”. Do you agree? Justify your stand with your valuable inputs.
3. “There is a vast amount of practical gap on application of accounting practices
between Domestic and International Accounting”. Comment on this with your
valuable supportive arguments.
4. “Several issues are existing in International Financial statement Analysis and at
the same time many meaningful unlocking tools are there”. What is your
opinion? Comment on this.
1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international
market survey.
2. Compare the benefits of liberalization with globalization, which influence the
economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify
your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting
data.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. “Knowledge of International Business Environment is essential for the players of
International Business” – Elaborate with an example of multinational company.
2. “When is the time deemed to be the essence of the contract in performance of
contract and with what consequences? Pinch out the rules of law relating to the
time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and
economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery
–Strength and Threats”. Illustrate the statement.
1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion
of India’s international trade? Illustrate your answer
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the
hardware, software and personal requirement for purpose of implementation of
such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and
how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an
apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is
keeping them. Explain how e-commerce is helpful in customer retention?
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication
skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
4
3. Elucidate the measures that have to be considered in managing the cross
cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength
of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

M.B.A. – 1ST Year – Assignment- AUP/709/C-350
ANNAMALAI UNIVERSITY PRESS 2019 – 2020

 
M.B.A. INFORMATION SYSTEMS
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SEVEN papers as per instructions.
Last date for submission : 31.03.2020
Last date for submission with late fee ` 300/- : 15.04.2020
NOTE:
1. Assignments sent after 15.04.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before.” – Discuss.
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities. – Do you agree? Give reasons.
1.2 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing
business decisions. Instead of presenting detailed list of rules for specific
decision-making, managerial economics addresses the larger economic forces
that shape day-to-day decision-making”. Critically analyse the above statement.
2. “Outline the various steps which would be necessary if you were asked to
forecast demand for a typical mass consumption item”.
3. “If the production function is homogeneous with constant returns to scale
everywhere, the returns to a single variable factor will be diminishing.”
– Comment.
4. “Short-run average variable cost curve is saucer-shaped but the short-run
average total cost curve cannot be saucer-shaped”. Discuss in detail.
1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement
3
1.4 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the plc. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
MEDIA? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources.” In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Suggest the factors governing the choice of site for a manufacturing plant in a
city or sub- urban part of a city.
2. Give a specimen of Gantt Charts which is normally used in the production
planning and control department and describe briefly how it could be used for
checking the actual progress of a job against the schedule.
3. Discuss the functions of purchasing department in an industry. Explain some
methods of purchasing commonly adopted in an industrial purchasing. Why
should the purchasing documents be legally sound?
4. Elaborate the various costs that are involved in inventory problems with suitable
examples. How are they inter related?
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” – Do you agree with this statement. Substantiate your view with
the following situation. You are the HRD Manager with ABB (India) .ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.
M.B.A. Assignment /I.S./1ST YEAR /AUP/709/C-250
ANNAMALAI UNIVERSITY PRESS 2019 -20

 
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics).
Dr. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

 
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 31.03.2020
Last date for submission with late fee ` 300/- : 15.04.2020
NOTE:
Assignments sent after 15.04.2020 will not be evaluated
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000
ANNAMALAI UNIVERSITY PRESS 2019 -20

 
M.B.A. MARKETING MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 31.03.2020
Last date for submission with late fee ` 300/- : 15.04.2020 30-04-2019
NOTE:
1. Assignments sent after 15.04.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of
human resources”. In the light of this statement, analyse the significance of
human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine. 15
persons contracted the disease out of the inoculated persons, while 25
contracted the disease in the other group. Test the efficiency of the vaccine, use
X square value (at 5 percent level for one degree of freedom the value of X
square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
4
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ADVERTISING AND SALES PROMOTION
1. It is not imperative that consumers always go through the strides in the
‘Hierarchy of effects model’. Defend.
2. Do ‘Persuasion advertising form’ benefit company if the competition increases –
Justify.
3. Trace and explicate an activity which is having capability to complement and
supplement the functions of marketing.
4. Justify the rationality of placing texture and visual weight as focal of visual
aesthetics.

M.B.A. Assignment/ MM/ 1STYear/ AUP/ 709/ C-500
ANNAMALAI UNIVERSITY PRESS 2019 – 20

 

=
M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 31-03-2020
Last date for submission with late fee ` 300/- : 15-04-2020-04-2019
NOTE:
1. Assignments sent after 15-04-20203will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical
data. Explain the stages of statistical survey. Describe the various methods for
collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
4
The eighth performance, for which judge Q could not attend, was awarded
37 marks by judge P. If judge Q has also been present, how many marks
would be expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.

M.B.A. Assignment/FM/ 1ST YEAR/ AUP/ 709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 – 20

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DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

 

BALANCE SHEET

 

The balance sheet is one of the three fundamental financial statements and is key to both financial modelingand accounting. The balance sheet displays the company’s total assets, and how these assets are financed, through either debt or equity. It can also be referred to as a statement of net worth, or a statement of financial position. The balance sheet is based on the fundamental equation: Assets = Liabilities + Equity.

 

What is a Cash Flow Statement

A cash flow statement is a financial statement that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.

Accounting: Creating Financial Statements

The financial statements that summarize a large company’s operations, financial position and cash flows over a particular period are concise statements based on thousands of financial transactions. As a result, all accounting designations are the culmination of years of study and rigorous examinations combined with a minimum number of years of practical accounting experience.

Accounting: Generally Accepted Accounting Principles

In most cases, accountants use generally accepted accounting principles (GAAP)when preparing financial statements. GAAP is a set of standards related to balance sheet identification, outstanding share measurements and other accounting issues, and its standards are based on double-entry accounting, a method which enters each expense or incoming revenue in two places on a company’s balance sheet.

Accounting: Example of Double Entry Accounting

To illustrate double-entry accounting, imagine a business issues an invoice to one of its clients. An accountant using the double-entry method enters a debit under the accounts receivables column on the balance sheet and a credit under the income statement’s revenue column. When the client pays the invoice, the accountant credits accounts receivables and debits cash. Double-entry accounting is also called balancing the books, as all of the accounting entries are balanced against each other. If the entries aren’t balanced, the accountant knows there must be a mistake somewhere in the ledger.

Accounting: Financial Accounting vs. Management Accounting

Financial accounting refers to the processes accountants use to generate the annual accounting statements of a firm. Management accounting uses much of the same processes but utilizes information in different ways. Namely, in management accounting, an accountant generates monthly or quarterly reports that a business’s management team can use to make decisions about how the business operates.

Accounting: Financial Accounting vs. Cost Accounting

Just as management accounting helps businesses make decisions about management, cost accounting helps businesses make decisions about costing. Essentially, cost accounting considers all of the costs related to producing a product. Analysts, managers, business owners and accountants use this information to determine what their products should cost. In cost accounting, money is cast as an economic factor in production, whereas in financial accounting, money is considered to be a measure of a company’s economic performance.


INTERNATIONAL ACCOUNTING MBA ANNAMALAI ASSIGNMENT ANSWER PROVIDED

INTERNATIONAL ACCOUNTING MBA ANNAMALAI ASSIGNMENT ANSWER PROVIDED WHATSAPP 91 9924764558

CONTACT:

DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
FIRST YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as “a process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget .If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 INTERNATIONAL ACCOUNTING
1. “All of us know that the total of the both sides of the Trail balance and Balance
sheet are must be matched, however in many occasions total of the two sides of
the statements may not be matched because of several reasons.” Discuss.
2. “Cost – Volume Profit (CVP) analysis is well known as well as most useful
analytical tool for assessing and comparing the benefits derived by the user of
the product or service against what they are paying.” Comment.
3. “Preparation of cash budget is helpful to resolve many systematic questions of an
organization, however in very few occasions the cash budget is failed to detect
uneven cash flows.” why and how?– Discuss.
4. “As a financial analyst, how would you address and resolve the various issues
involved in international financial statements analysis?” – Explain.
1.3 INTERNATIONAL ECONOMICS
1. Discuss India’s balance of payment position since 2000 and adjustments
mechanism adopted by India.
2. Explain the theory of customs union on its relevance to developing countries.
3. Critically discuss the monetary approach to the balance of payment problem.
4. Discuss the methods adopted for foreign exchange control.
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. Why do Firms go International? Discuss the Problems Faced by MNC’S in
introducing new Product.
2. Do you think that study of international business environment is relevant for the
manager? If yes (or) No, Justify your views and Discuss the economic and
financial environment of international business.
3
3. Judge how the business and cultural environment shape the behavior of a
organization of your choice.
4. Is your firm home-region oriented, Bi-region oriented or host-region oriented or
global, according to Vugman and Verdeke’s criteria? Show how you reach your
conclusion.
1.5 FOREIGN POLICY OF INDIA
1. What are some of the major factors that have influenced the yen/dollar
exchange rate in the past decade? Have different factors become more important
at different times? It so, which ones?
2. “Major global powers influenced the foreign policy of India – New India is
gradually gaining momentum to influence the foreign polices of major powers”
Elucidate.
3. India’s role in the development of Bangladesh and Srilanka is noteworthy. But
their attitude towards India is not encouraging. What goes wrong? How such
problems can be solved?
4. Analyze the following issues related to India’s foreign policy.
A. China – India Border Issue.
B. Pakistan – India Border issue.
C. India’s claim for permanent seat in the UN Security Council..
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Information technology is moving towards maturity? Do you agree or disagree?
Justify your views.
2. Give some examples of IT dependencies that are likely to be found in a strategy
but cannot be resolved through the iterative process. How can the effects of
dependencies external to the firm are mitigated.
3. Assume you are the manager of a department in which each of your employees
has a workstation interconnected to all other in the department through a LAN.
The LAN itself is connected to the firm’s central processing facility. Discuss the
important factors that would be involved in the recovery management process
for your department.
4. System control and availability must across the boundary dividing manual and
automated processes. Using the account payable program as an example.
Discuss the shift in responsibility at the interface.
4
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “Ineffective communication is the fault of the sender.” Do you agree or disagree?
Discuss. Explain how ineffective communication disturb doing business globally.
2. Narrate the features of different types of reports. Present the structure of
scientific report. Prepare a report to highlight the ever increasing rate of attrition
in the organization.
3. Draft a speech on “Business Ethics” to be delivered in a meeting of Chamber of
Commerce and industry at Chennai.
4. Make out a new report concerning untapped potentials in the handicrafts sector
of your country thought which there will be a scope to mobilize Foreign
Currency reserves.
1.8 ORGANISATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A.[I.B.] – 1ST YEAR – Assignment – AUP/551/C-350
ANNAMALAI UNIVERSITY PRESS 2018 -2019

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
FIRST YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SEVEN papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
3
1.4 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.
1.5 HUMAN RESOURCE MANAGEMENT
1.”HR outsourcing has become a common practice throughout the world”-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them”. Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Study the following produces and explain how they have failed to keep up with
the changing world
(a) Honda car
(b) Singer sewing machine
2. Material management plays important role in optimization of overall profitability
of any firm – Elaborate.
3. Explain the applications of ABC analysis in production and material
management in a chemical industry.
4. Discuss the causes and objectives of breakdown maintenance. Point out its
demerits in a manufacturing industry.
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. ‟Creative management, whether in public administration or private industry,
depends on methods of inquiry that maintain objectivity, clarity, accuracy and
consistency”. Discuss this statement and examine the significance of research”.
2. ‟Experimental method of research is not suitable in management field.‟Discuss
the problems in the introduction of this research design in business
organisation?
3. ‟Interpretation is an art of drawing inferences, depending upon the skill of the
researcher”. Elucidate the given statement explaining the technique of
interpretation.
4. You are working as a purchase Manager for a company. The following
information has been supplied to you by two manufacturers of electric bulbs.
Which brand of bulbs are you going to purchase if you desire to take a risk of
5%
Company A Company B
Mean life (in hours) 1300 1248
Standard Deviation (in hours) 82 93
Sample size 100 100
M.B.A. [I.S.] – 1ST YEAR Assignment – AUP/551/C-200
ANNAMALAI UNIVERSITY PRESS 2018 -2019

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Prepare step by step Supply Chain network layout for any manufacturing
company.
2. List the various factors to be considered for locating Atomic Power plant.
3. Prepare PERT network for assembling a Motor Bike.
4. Visit any production plant and list various Material Handling devices with
photographs. Explain its advantages and disadvantages.
3
1.5 HUMAN RESOURCE MANAGEMENT
1.”HR outsourcing has become a common practice throughout the world”-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them”. Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
1.6 STATISTICS FOR MANAGERS
1. Which measure of central tendency would be most useful in each of the
following instances?
(a) The production manager for a manufacturer of glass jars, who is concerned
about the proper jar size to manufacture, has sample data on jar sizes
ordered by customers. Would the mean, median, or modal jar size be of
most value to the manager?
(b) The sales manager for a quality furniture manufacturer is interested in
selecting the region’s most likely to purchase his firm’s products. Would he
be most interested in the mean or median of family income in prospective
sales areas?
(c) A security analyst is interested in describing the daily market price change of
the common stock of a manufacturing company. Rarely the market price of
the stock changes by more than one point, but occasionally the price will
change by as many as four points in one day. Should the security analyst
describe the daily price change of the stock in terms of mean, median, or
mode of the daily market price change?
2. Late payment of medical claims can add to the cost of health care. An article
reported that the mean time from the date of service to the date of payment for
one insurance company was 41.4 days during a recent period. Suppose that a
sample of 100 medical claims is selected during the latest time period. The
sample mean time from the date of service to the date of payment was 39.6
days, and the sample standard deviation was 7.4 days.
a. Using the 0.05 level of significance, is there evidence that the population
mean has changed from 41.4 days?
b. What is your answer in (a) if you use the 0.01 level of significance?
c. What is your answer in (a) if the sample mean is 38.2 days and the sample
standard deviation is 10.7 days?
3. La Quinta Motor Inns developed a computer model to predict the profitability of
sites that are being considered as locations for new hotels. If the computer
model predicts large profits, La Quinta buys the proposed site and builds a new
hotel. If the computer model predicts small or moderate profits, La Quinta
chooses not to proceed. This decision-making procedure can be expressed in the
hypothesis-testing framework. The null hypothesis is that the site is not a
4
profitable location. The alternative hypothesis is that the site is a profitable
location.
a. Explain the risks associated with committing a Type I error in this case.
b. Explain the risks associated with committing a Type II error in this case.
c. Which type of error do you think the executives at La Quinta Motor Inns are
trying hard to avoid? Explain.
4. The chair of the accounting department wants to develop a regression model to
predict the grade point average in accounting for graduating accounting majors,
based on the students’ SAT score and whether the student received a grade of B
or higher in the introductory statistics course (0 = no and 1 = yes).
a. Explain the steps involved in developing a regression model for these data.
Be sure to indicate the particular models you need to evaluate and
compare.
b. Suppose the regression coefficient for the variable of whether the student
received a grade of B or higher in the introductory statistics course
is +0.30, how do you interpret this result?
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANISATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule, conduct
an interview with 2-3 executives of any one organization and present the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. [HRM] – 1ST YEAR – Assignment – UAP/551/C-2000
ANNAMALAI UNIVERSITY PRESS 2018 -2019

PRINCIPLES OF MANAGEMENT MBA ASSIGNMENT ANSWER SHEETS PROVIDED

PRINCIPLES OF MANAGEMENT MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT:

DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. E-BUSINESS
FIRST YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner on
all pages) should be put in an envelop with superscription “MBA Assignments” and
sent to The Director, Directorate of Distance Education, Annamalai University,
Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. What are the ACID properties? Define atomicity, Consistency, isolation, and
durability and illustrate them through examples?
2. How to write programs that manipulate a network database—including such
tasks as searching for and retrieving records from the database; inserting,
deleting, and modifying records; and connecting and disconnecting records from
set occurrences.
3. Consider the following relations: BRANCH (branch _name, branch _city, assets),
ACCOUNT (accno, branch _ name, balance), DEPOSITOR (customer _ name.
accno, Customer_ Street, customer city). Write the SQL statements for the
following:
a) List all the customers who have at least two accounts at the branch.
b) List all the accno whose accounts are in a branch _name where an asset is
maximum.
c) List all the customers whose account balance is minimum.
d) List all the customers who have an account at all the branches located in a
specific city.
e) Demonstrate how you delete all account tuples at every branch located in
specific city.
4. Draw the various schemes of banking system and explain the involvement of
view levels of data abstraction.
1.5 HUMAN RESOURCE MANAGEMENT
1.”HR outsourcing has become a common practice throughout the world”-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them”. Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
1.6 MANAGEMENT INFORMATION SYSTEM
1. How can information Technology support a company’s business processes and
Decision Making, and give it a Competitive Advantage? Illustrate your answer.
2. Why do you think there have been so many business failures among “dot-com”
companies that were devoted only to retail e-commerce?
4
3. Explain the management information system in various marketing strategy
which are adopted by various company. Explain with examples.
4. Discuss the executive information system and executive support system in
various marketing organisation.
1.7 SOFTWARE PROJECT MANAGEMENT
1. Company has the plan to implant software applications to manage its inverting
function.
a) Identify the options available towards providing inverting solutions. Narrate
the comparative advantage and disadvantages of each option.
2. Identify the organization providing software solutions for retail applications
a) Develop the project network diagram that can support the implementation
scheme for such retail solutions.
3. Bring out the organization involved in implementing software solutions.
a) Narrate the role of project support office for such organizations.
4. Identify the key deliverables in core banking solutions.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.

M.B.A. [E.B.] 1ST YR – Assignment – AUP/551/C-200
ANNAMALAI UNIVERSITY PRESS 2018 -2019

1.2 INTERNATIONAL ACCOUNTING
1. “All of us know that the total of the both sides of the Trail balance and Balance
sheet are must be matched, however in many occasions total of the two sides of
the statements may not be matched because of several reasons.” Discuss.
2. “Cost – Volume Profit (CVP) analysis is well known as well as most useful
analytical tool for assessing and comparing the benefits derived by the user of
the product or service against what they are paying.” Comment.
3. “Preparation of cash budget is helpful to resolve many systematic questions of an
organization, however in very few occasions the cash budget is failed to detect
uneven cash flows.” why and how?– Discuss.
4. “As a financial analyst, how would you address and resolve the various issues
involved in international financial statements analysis?” – Explain.
1.3 INTERNATIONAL ECONOMICS
1. Discuss India’s balance of payment position since 2000 and adjustments
mechanism adopted by India.
2. Explain the theory of customs union on its relevance to developing countries.
3. Critically discuss the monetary approach to the balance of payment problem.
4. Discuss the methods adopted for foreign exchange control.
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. Why do Firms go International? Discuss the Problems Faced by MNC’S in
introducing new Product.
2. Do you think that study of international business environment is relevant for the
manager? If yes (or) No, Justify your views and Discuss the economic and
financial environment of international business.
3
3. Judge how the business and cultural environment shape the behavior of a
organization of your choice.
4. Is your firm home-region oriented, Bi-region oriented or host-region oriented or
global, according to Vugman and Verdeke’s criteria? Show how you reach your
conclusion.
1.5 FOREIGN POLICY OF INDIA
1. What are some of the major factors that have influenced the yen/dollar
exchange rate in the past decade? Have different factors become more important
at different times? It so, which ones?
2. “Major global powers influenced the foreign policy of India – New India is
gradually gaining momentum to influence the foreign polices of major powers”
Elucidate.
3. India’s role in the development of Bangladesh and Srilanka is noteworthy. But
their attitude towards India is not encouraging. What goes wrong? How such
problems can be solved?
4. Analyze the following issues related to India’s foreign policy.
A. China – India Border Issue.
B. Pakistan – India Border issue.
C. India’s claim for permanent seat in the UN Security Council..
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Information technology is moving towards maturity? Do you agree or disagree?
Justify your views.
2. Give some examples of IT dependencies that are likely to be found in a strategy
but cannot be resolved through the iterative process. How can the effects of
dependencies external to the firm are mitigated.
3. Assume you are the manager of a department in which each of your employees
has a workstation interconnected to all other in the department through a LAN.
The LAN itself is connected to the firm’s central processing facility. Discuss the
important factors that would be involved in the recovery management process
for your department.
4. System control and availability must across the boundary dividing manual and
automated processes. Using the account payable program as an example.
Discuss the shift in responsibility at the interface.

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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “Change is easy to devise but difficult to implement and nearly impossible to
sustain”. – Discuss with live examples from any industry of your choice.
2. Mr. Ramesh, CEO of a company is going to introduce mechanization in his
company to speedup the production process. This leaves 10% of employees to be
unemployed. The casual laborers resist this mechanization process. Assume
that you are consultant; intervene in this issue and act as consultant to both
Mr. Ramesh and the employees.
3. Discuss the major interventions. In your opinion, Which OD interventions are
most effective? Why?
4. Bring out an essay on the OD in Multinational companies after 2010.
2.2 TRAINING AND DEVELOPMENT
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a Parma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
2.3 LABOUR WELFARE
1. A Workman under the influence of drink touched a live wire while working at a
machine and instantaneously died. His wife claimed compensation, but the
employee took the plea that he was not liable as the accident arouse out of a
default by the workman. Critically, evaluate and comment on the incident.
2. Write the various statutes enacted by Indian parliament from time to time and
various schemes implemented by the government for the welfare of the child,
female and contract labourers in India.
3. Give a detail note on voluntary welfare facilities provided by the Indian
organization of your choice.
4. The services of employer were terminated due to closure. But the apex court
held that the services to be continued on same terms and conditions either in
the government or in the government operations. Discuss.
3
2.4 INDUSTRIAL RELATIONS
1. Critically evaluate the existing statutory machinery available for settling
industrial dispute in India. Are they effective? Give your suggestion.
2. “Grievance handling has been called day-to-day collective bargaining. It involves
the continuing interpretation of the collective bargaining agreement but usually
not its renegotiation.” – Converse the statement with suitable examples.
3.) “Disciplinary proceedings must be treated as the means for an end”- Explicate
the statement clearly identifying the “means” and “ends”.
4. “For peaceful evolution of the economic system in a democratic basis, it is
essential that workers participation in management should be accepted as a
principle and urgent need.” – Do you agree with the statement? Justify your
answer.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare the Salary template of Three Companies and find out the one that has
the most amount of Tax Saving schemes.
2. Do a Web Search of Indian Industries using the term salary survey, find out the
most relevant and up-to-date information on the same.
3. Give the SWOT – Analysis report on the 7th Pay Commission Recommendations.
4. How to impose rules and policies on compensation in terms of salary and other
benefits for managerial personnel. What process would you adopt in revision of
existing salary structure of an organization?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
4
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree (or)
disagree with the statement? Explain.

M.B.A.[H.R.M.] – 2ND YEAR – Assignment- UAP/551/C-1900
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/-: 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries 25
marks. (2 topics)
DR. M. ARUL
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. Describe in detail the Integrated GAPs model of Service Quality. Assume you are
the manager of a service organization and wanted to apply the GAPs model to
improve the service. Explain the gap you would start with, by highlighting the
reason. Also describe in what order you would proceed to close the gaps.
2. A leading consumer company intends to diversify into hair care products and
has identified shampoo with conditioner to rural markets. The product is not
new to the market. However, the competitive advantage for the company is in
technology and product formulation. Assume you are appointed as a product
manager for the company. Describe in detail the formulation of marketing
strategy for the successful launch of the product to the rural market.
3. A public sector commercial bank is trying to change the way it is perceived by
its customers. It seems and said as slow bank with low technology and
customer unfriendly attitude. Also employees of the branch does not assign due
weightage to physical attraction in the environment. Suggest the bank on the
strategy it should implement on the operations, technology and people fronts
including all or any elements of the 7 Ps in order to attract high profile
customers to the bank.
4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally.
Design strategy to focus on the measures you would prefer to initiate to increase
the influx of high spending tourists coming from abroad. Also make use of the
Indian traditional knowledge and sell books based on it in the markets abroad.
Describe your plan and explain how you would go about it to promote it in
foreign markets.
2.2 MARKETING RESEARCH
1. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park – Vandaloor.
2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has decided
to add some new items to the menu, but prior to that they want to know more about
their customers and their preferences.
a. List possible hypotheses .
b. Explain what kind of research design would be appropriate?
3. The campus food service would like to determine how many people eat in the
student cafeteria. Which survey methods can be used to obtain this information?
Which method is best and why?
4. State the type of experiment being conducted in the following situations. In each
case, identify the potential threat to internal and external validity.
a) Major distributor of office equipment is considering a new sales presentation
program for its sales people. The largest sales territory is selected, the new
program is implemented and the effect on sales is measured.
3
b) Procter and Gamble wants to determine if a new package design for Tide is more
effective than the current design. Twelve supermarkets are randomly selected in
Chennai. In six of them, randomly selected, Tide is sold in the new packaging. In
the other six, the detergent is sold in the old package. Sales for both groups of
super markets are monitored are monitored for three months.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate
your views.
2. Does Rural Marketing require strategies? If yes or no – Give a detailed note.
What are the product related strategies for rural marketing?
3. Is rural marketing important in India? – Discuss.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify
your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information
System towards hiring, training and allocating tasks. – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network. – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
4
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase)