ANNAMALAI UNIVERSITY MBA FIRST AND SECOND YEAR ASSIGNMENT ANSWER KEYS

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1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today’s turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation/
suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC. Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are objectives of pricing strategies? Discuss the merits of different pricing
techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholder?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –
Comment. What strategy should the finance manager develop to solve this
problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity
constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals
and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information
system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has
a ‘natural’ Hierarchical order. What are the limitations of a network
organisation?
3. Discuss the amount of centralization that PBS has and whether this is
functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.
4
1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system
to help administer book loan at libraries. Identify the stakeholders in such a
project. What might be the objectives of such a project and how might the
success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a
memorandum to the company’s legal department outlining the important
provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software
tool such as MS project and has decided to draw up quality specifications for
the package. The features that they are particularly concerned are, to set up
details of new projects and updating the project details with information about
actual work completed. Draw up quality specifications in respect of the qualities
of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for
allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement

 

1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Suggest the factors governing the choice of site for a manufacturing plant in a
city or sub- urban part of a city.
2. Give a specimen of Gantt Charts which is normally used in the production
planning and control department and describe briefly how it could be used for
checking the actual progress of a job against the schedule.
3. Discuss the functions of purchasing department in an industry. Explain some
methods of purchasing commonly adopted in an industrial purchasing. Why
should the purchasing documents be legally sound?
4. Elaborate the various costs that are involved in inventory problems with suitable
examples. How are they inter related?
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” – Do you agree with this statement. Substantiate your view with
the following situation. You are the HRD Manager with ABB (India) .ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.

 

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a
consultant how do you accept this statement? Give your views.
2. Power and politics are associated factors .As a management student how would
you relate and compare both power and politics in organizational development
context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe
and study in any organization.
2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes
that is capable of eliminating the disadvantages from the existing evaluation
scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of
the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial
growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked.
As it equally influences both employee and management, which is obvious from
the fact that today’s management has increasingly become professional, there is
a greater thrust on the use of behaviour techniques in dealing with human side
of enterprise – Do you agree with the statement? Justify.
3
2. “The responsibility of nurturing a healthy industrial climate lies with the
management, the unions and the government. The political parties, the
community and the society should also play a decisive role in improving the
existing industrial relations and if there is any dispute or conflict, it should be
settled by mutual negotiation or conciliation or voluntary arbitration” –
Comment on the above statement and suggest the ways of promoting industrial
peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and
managerial. But none of these give a perfect view of industrial relations but
certainly adds to our intellectual dimensions in this context – Critically evaluate
the statement and relate any two approaches of industrial relations system to
the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants
to declare lockouts and when workers want to go on strikes. Also identify the
ways and means of resolving such disputes within the organisation and
through alternative mechanisms.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.