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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
FIRST YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SEVEN papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
3
1.4 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.
1.5 HUMAN RESOURCE MANAGEMENT
1.”HR outsourcing has become a common practice throughout the world”-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them”. Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Study the following produces and explain how they have failed to keep up with
the changing world
(a) Honda car
(b) Singer sewing machine
2. Material management plays important role in optimization of overall profitability
of any firm – Elaborate.
3. Explain the applications of ABC analysis in production and material
management in a chemical industry.
4. Discuss the causes and objectives of breakdown maintenance. Point out its
demerits in a manufacturing industry.
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. ‟Creative management, whether in public administration or private industry,
depends on methods of inquiry that maintain objectivity, clarity, accuracy and
consistency”. Discuss this statement and examine the significance of research”.
2. ‟Experimental method of research is not suitable in management field.‟Discuss
the problems in the introduction of this research design in business
organisation?
3. ‟Interpretation is an art of drawing inferences, depending upon the skill of the
researcher”. Elucidate the given statement explaining the technique of
interpretation.
4. You are working as a purchase Manager for a company. The following
information has been supplied to you by two manufacturers of electric bulbs.
Which brand of bulbs are you going to purchase if you desire to take a risk of
5%
Company A Company B
Mean life (in hours) 1300 1248
Standard Deviation (in hours) 82 93
Sample size 100 100
M.B.A. [I.S.] – 1ST YEAR Assignment – AUP/551/C-200
ANNAMALAI UNIVERSITY PRESS 2018 -2019

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Prepare step by step Supply Chain network layout for any manufacturing
company.
2. List the various factors to be considered for locating Atomic Power plant.
3. Prepare PERT network for assembling a Motor Bike.
4. Visit any production plant and list various Material Handling devices with
photographs. Explain its advantages and disadvantages.
3
1.5 HUMAN RESOURCE MANAGEMENT
1.”HR outsourcing has become a common practice throughout the world”-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them”. Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
1.6 STATISTICS FOR MANAGERS
1. Which measure of central tendency would be most useful in each of the
following instances?
(a) The production manager for a manufacturer of glass jars, who is concerned
about the proper jar size to manufacture, has sample data on jar sizes
ordered by customers. Would the mean, median, or modal jar size be of
most value to the manager?
(b) The sales manager for a quality furniture manufacturer is interested in
selecting the region’s most likely to purchase his firm’s products. Would he
be most interested in the mean or median of family income in prospective
sales areas?
(c) A security analyst is interested in describing the daily market price change of
the common stock of a manufacturing company. Rarely the market price of
the stock changes by more than one point, but occasionally the price will
change by as many as four points in one day. Should the security analyst
describe the daily price change of the stock in terms of mean, median, or
mode of the daily market price change?
2. Late payment of medical claims can add to the cost of health care. An article
reported that the mean time from the date of service to the date of payment for
one insurance company was 41.4 days during a recent period. Suppose that a
sample of 100 medical claims is selected during the latest time period. The
sample mean time from the date of service to the date of payment was 39.6
days, and the sample standard deviation was 7.4 days.
a. Using the 0.05 level of significance, is there evidence that the population
mean has changed from 41.4 days?
b. What is your answer in (a) if you use the 0.01 level of significance?
c. What is your answer in (a) if the sample mean is 38.2 days and the sample
standard deviation is 10.7 days?
3. La Quinta Motor Inns developed a computer model to predict the profitability of
sites that are being considered as locations for new hotels. If the computer
model predicts large profits, La Quinta buys the proposed site and builds a new
hotel. If the computer model predicts small or moderate profits, La Quinta
chooses not to proceed. This decision-making procedure can be expressed in the
hypothesis-testing framework. The null hypothesis is that the site is not a
4
profitable location. The alternative hypothesis is that the site is a profitable
location.
a. Explain the risks associated with committing a Type I error in this case.
b. Explain the risks associated with committing a Type II error in this case.
c. Which type of error do you think the executives at La Quinta Motor Inns are
trying hard to avoid? Explain.
4. The chair of the accounting department wants to develop a regression model to
predict the grade point average in accounting for graduating accounting majors,
based on the students’ SAT score and whether the student received a grade of B
or higher in the introductory statistics course (0 = no and 1 = yes).
a. Explain the steps involved in developing a regression model for these data.
Be sure to indicate the particular models you need to evaluate and
compare.
b. Suppose the regression coefficient for the variable of whether the student
received a grade of B or higher in the introductory statistics course
is +0.30, how do you interpret this result?
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANISATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule, conduct
an interview with 2-3 executives of any one organization and present the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. [HRM] – 1ST YEAR – Assignment – UAP/551/C-2000
ANNAMALAI UNIVERSITY PRESS 2018 -2019

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “Change is easy to devise but difficult to implement and nearly impossible to
sustain”. – Discuss with live examples from any industry of your choice.
2. Mr. Ramesh, CEO of a company is going to introduce mechanization in his
company to speedup the production process. This leaves 10% of employees to be
unemployed. The casual laborers resist this mechanization process. Assume
that you are consultant; intervene in this issue and act as consultant to both
Mr. Ramesh and the employees.
3. Discuss the major interventions. In your opinion, Which OD interventions are
most effective? Why?
4. Bring out an essay on the OD in Multinational companies after 2010.
2.2 TRAINING AND DEVELOPMENT
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a Parma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
2.3 LABOUR WELFARE
1. A Workman under the influence of drink touched a live wire while working at a
machine and instantaneously died. His wife claimed compensation, but the
employee took the plea that he was not liable as the accident arouse out of a
default by the workman. Critically, evaluate and comment on the incident.
2. Write the various statutes enacted by Indian parliament from time to time and
various schemes implemented by the government for the welfare of the child,
female and contract labourers in India.
3. Give a detail note on voluntary welfare facilities provided by the Indian
organization of your choice.
4. The services of employer were terminated due to closure. But the apex court
held that the services to be continued on same terms and conditions either in
the government or in the government operations. Discuss.
3
2.4 INDUSTRIAL RELATIONS
1. Critically evaluate the existing statutory machinery available for settling
industrial dispute in India. Are they effective? Give your suggestion.
2. “Grievance handling has been called day-to-day collective bargaining. It involves
the continuing interpretation of the collective bargaining agreement but usually
not its renegotiation.” – Converse the statement with suitable examples.
3.) “Disciplinary proceedings must be treated as the means for an end”- Explicate
the statement clearly identifying the “means” and “ends”.
4. “For peaceful evolution of the economic system in a democratic basis, it is
essential that workers participation in management should be accepted as a
principle and urgent need.” – Do you agree with the statement? Justify your
answer.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare the Salary template of Three Companies and find out the one that has
the most amount of Tax Saving schemes.
2. Do a Web Search of Indian Industries using the term salary survey, find out the
most relevant and up-to-date information on the same.
3. Give the SWOT – Analysis report on the 7th Pay Commission Recommendations.
4. How to impose rules and policies on compensation in terms of salary and other
benefits for managerial personnel. What process would you adopt in revision of
existing salary structure of an organization?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
4
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree (or)
disagree with the statement? Explain.

M.B.A.[H.R.M.] – 2ND YEAR – Assignment- UAP/551/C-1900
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

1
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialisation.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics).
Dr. M. ARUL
DIRECTOR
2
2.1 HUMAN RESOURCE MANAGEMENT
1.”HR outsourcing has become a common practice throughout the world”-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them”. Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
2.2 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. 1. Female Cosmetics, 2. Children Health
Drinks and 3. Adult Bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent Soap b) Designer Jewellery c) Breakfast Cereals.
2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- comment on this
statement.
2.4 OPERATIONS MANAGEMENT
1. Prepare step by step Supply Chain network layout for any manufacturing
company.
2. List the various factors to be considered for locating Atomic Power plant.
3. Prepare PERT network for assembling a Motor Bike.
4. Visit any production plant and list various Material Handling devices with
photographs. Explain its advantages and disadvantages.
3
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. ABC & CO Ltd wishes to setup a paper manufacturing unit in the sub urban
area of your city. You have been assigned to examine the preliminary
requirements and to conduct a feasibility study. What factors you will consider
to study the technical and economic feasibilities of the project. Give an outline
of the feasibility report.
2. ‟Detailed project report forms the foundation on which the entire super
structure of the project is built,” if it is weak, the project cannot withstand the
turbulent times ahead. Discuss bringing out the do’s and don’ts of a good
report.
3. Discuss about the infrastructure projects in the context of present day’s
economic developments of the country. Brief out the common problems
associated with it and the efforts made by the government to solve the same.
4. Why do role models impact the decision of people to become the entrepreneurs?
Do you think that a person whose parent was an entrepreneur of a failed
business is more or less likely to start his or her own business than a person
whose parents were managers of large established companies?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and
analyse the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was
the vital reason for its dropdown? Consider the strategic issues and justify
it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. Do you think that the rules laid down on the various Acts pertaining to labour
welfare are employer friendly or employee friendly? Justify your stand with valid
examples.
2. What is your view that a small organization having an employee strength of 10 –
30 cannot implement employee welfare measures as per the prescribed Act or
beyond the purview of the Act? Discuss with supportive evidences.
3. “Providing too many benefits to employees leads to industrial unrest hence they
should be kept within certain limit”. Do you agree? Justify your stand.
4. “The Government plays an important role in establishing a better industrial
relations and it passes various laws to protect the interest of both employers
and employees”-Discuss.
4
2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a pharma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information.
System towards hiring, training and allocating tasks – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Marketing research is undertaken to guide managers in the analysis of
marketing problems. Elucidate.
2. If you have to conduct interviews in a field survey, describe how you would
establish a rapport with respondents.
3. “Knowledge about individual’s exposure to various media of communication will
enable the marketer to understand consumer social behaviour:” Do you agree
with this statement? Why?
4. How dogmatism and cognitive personality factors affect the purchase behaviour
of consumer.
2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. “The most important index in financial market is the stock index, which uses a
set of stock that is representation of the whole market, or a specified sector, to
measure the change in the overall behaviour of the market or sector over a
period of time”. Do you agree or disagree? Give your views by taking the present
situation.
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2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject? Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success
to superior analysts. Assume that none of the analysts to whom you have
access is superior, what specific investment practices you would implement for
your clients?
4. Reported earnings typically differ, sometimes considerably from economic
earnings. Nevertheless, it is often argued that reported earnings are intended
simply to provide source information to investors about the value of the firm. If
so, might there not be alternative accounting procedures of equal use to
investors? How might one go about evaluating the usefulness of such
procedures?
2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Outline the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Discuss the main elements of the RBI framework
of NBFC regulation.
2. I like to invest Rs 2 laths for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
3. Discuss the process of selecting an investment in venture capital financing.
Explain briefly the framework of the scheme of regulation of venture capital
funds by the SEBI.
4. Discuss the structure and working of Indian banking industry. What
suggestions would you offer for improvement of their performance?
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Identify two industries of your choice. When one industry practices TQM and
the other practice six SIGMA. What will be the defective rate of the two
industries?
2. Visit a manufacturing industry find out the areas in which control chart are
used. Prepare a detailed report.
3. Visit a manufacturing organization. Monitor the organization structure and
functions of the production planning and control department. Prepare your
detailed report.
4. Visit a manufacturing organization. Collect all relevant information regarding
vendors of the organization. Prepare a detailed report on the vendor
management practice of the organization.
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2.7.4 PM : (b) QUALITY MANAGEMENT
1. Quality and profitability are incompatible objectives.” Do you agree? Write the
quality and profitability factors for FORD motor.
2. How would you provide for quality assurance in financial services being offered
by a NBFC?
3 How a quality awards can be planned and the formalities can be achieved? Write
the ISO awards in automobile manufacturing industry.
4. How the core competencies its reliability of the strategic alliances for ensuring
quality? Write the factors on health care industry in India.
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. For what purpose the Macros are used in MS-Word. Give two examples with
including the procedures to be followed while inserting Macros with step by step
instruction.
2. What are the methods adopted to draw various types of Charts in Excel. Draw
any three Charts of your choice. (Attach the printout copy of the charts from
Excel sheet).
3. Mail Transfer Agent (MTA) role in e-mail is important – do you agree, bring out
the types and issues in it.
4. An organization wants to computerize the HR department and network their
activities. Prepare a presentation on the merits and demerits of computerizing
and prepare the slide animation and transition explaining the challenges of
network activities. (Attach the print out copy of PPT).
2.7.5 (b) INFORMATION TECHNOLOGY
1. List and explain the issues involved in development of a business website.
2. Describe the various methodologies used in Business Process Reengineering
and compare these methodologies.
3. Discuss the issues to be considered in planning, design and implementation of
Cross Functional Integrated ERP Systems.
4. Manufacturers of a mobile phone may assume unique name, address, contact
details with model number and type. One manufacturer made one product and
different manufacturers may have different products with the same model
number. But no manufacturer would have two products with the same model
number. With the help of unique identity number customers are identified and
have email id and physical address. Many customers may live at the same
physical address, but to assume that no two customers have the same mail id.
One customer placed an order with unique order number and date. For each
order there are one or more products ordered and there is a quantity for each
product on the order. Draw an E/R diagram to capture the above information.

M.B.A. – 2nd Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 -2019