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ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2019-20 QUESTION AND ANSWER DOWNLOAD WHATSAPP 91 9924764558

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
FIRST YEAR
Academic Year : 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics).
Dr. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as ” A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization”.
Discuss.
2. “Decision making is the most critical managerial task.” Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 ACCOUNTING FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1.3 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss – Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Enumerate and explain the characteristics of contracts and differentiate from
Government contract. Assess the present methods of discharge of a contract.
2. Classify negotiable instruments. In what way the negotiable instruments differ
from one another. Discuss the recent amendments in negotiable instruments.
3. Describe the principles of law of insurance. How do these characteristics differ
for marine, life and fire insurance?
4. Describe the essentials of an arbitration agreement. Explain the composition
and jurisdiction of arbitral tribunals.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable
situations for each type.
2. Prepare a questionnaire to study the attitude of students who are pursuing
Masters’ programme in Business Administration through distance education
mode.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the
product market. What analysis you will use for this objective and how you
progress to reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are
applying regression analysis what are the criterion you will look for to interpret?
1.6 INTERNATIONAL BUSINESS
1. Discuss the impact of recent global financial meltdown on the prospects of
world trade. Give your suggestions to overcome the crisis.
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the
procedure for getting license for exporting.
4
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. – 1ST Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 – 2019

1
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2019 – 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
Dr. M. ARUL
DIRECTOR
2
2.1 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
2.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
2.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. “Spending Money for Maintenance is waste” – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Identify five common project risk strategies employed to address the threats in
the new Mall construction. Give an example of each.
2. How the software projects are different from other project. Describe the various
phases of software project life cycle with the illustration.
3. Critically examine the generic strategies that can help an entrepreneur to
maintain competitive advantage of their products. Use the relevant examples to
support the answer.
4. Does Government of India policy measures are promoting Women
entrepreneurship in India? Suggest the ways to develop women entrepreneurs.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give
an example for success and failure. Give reasons for the success and failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” –Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Favourable working environment enhances the efficiency of workers and
includes proper illumination, safety, temperature, ventilation, sanitation,
cleanliness and canteen facilities”. Comment
2. Do you agree that the problems of social security in industries have become
complex due to inadequate training, lack of education, low wages and the
failure to make provisions against the industrial hazards by industries? Justify
your stand with valid reasons.
3. “Collective bargaining assumes collective wisdom of both management and
labour”-Discuss.
4. Why trade unions in India suffer from multiplicity, inter-union rivalry and
politicization? Suggest remedial measures to be taken to safeguard the trade
unions from these issues.
4
2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. If training is the possible solution, then find out the best approaches in a given
situation like coaching, mentoring, feedback, classroom training, team building
– Give example.
2. Evolve a new evaluation scheme for training of bank officials to eliminate the
disadvantages of existing evaluation scheme
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational
performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products
in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of
consumer goods of Unilever.
4. ‘GIG’ Economy and freelancers as distribution agents in food delivery service.
Bring out its future trend in India.
2.7.2 MM: (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How marketing research helps for the FMCG manufacturing company for
segmenting the market.
2. Develop a questionnaire for conducting survey for meaning hospital service
quality.
3. Marketing research agencies plays a major role in today’s business world
though it has demerits – Explain with example.
4. What are the application areas of market research in present scenario and
explain about any three of them with examples.
2.7.3 FM: (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
5
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth is
misleading.” – Comment.
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading”.
2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Write your own idea about the Concept of division of labour and how it
can be applied to Production planning and control.
2. Is the Production planning and control function getting to be increasingly
people-centric? If so, what may be the reason?
3. Write your prognosis for the future of Production planning and control
discipline in general.
4. Assume yourself as a Maintenance manager in a Hotel Industry. Write your
views about the merits and demerits of different types of Maintenance that can
be practiced in Hotel Industry.
2.7.4 PM: (b) QUALITY MANAGEMENT
1. The plan-do-check-act (PDCA) principles are another essential tool for
implementing a TQM programme successfully in Indian organisations. Are you
agreeing PDCA also referred to as the Deming Wheel, is the principles of
continuous improvement?
2. Cross functional management recognises that no organisational unit can by
itself control every aspect of the business operations to ensure that the
customer’s requirements are met.
6
3. Quality policy is a broad guide to action. It is a statement of principles. A policy
differs from a procedure which details how some activity shall be accomplished.
Thus a quality policy might state that quality cost will be measured.
4. To organise companywide QC circle symposiums of which the results of QC
circle activities can be announced. Making presentation of QC circle activities is
a valuable method of ensuring the QC circle summarizes the results of their
activities.
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. Prepare an Advertisement for launching a new product using Superscript,
format the cells and make a macros and mail merge the final copy. Prepare a
links for the highlighted products.
2. Prepare an Excel Sheets purchase of new machineries to XYZ Company by
using Various Mathematical Functions, Statistical functions, financial
functions, and Text functions. Attach the copy of excel sheets for each
functions.
3. Discuss the procedure and advantages of creating Personal signature file
message. Attach the image of this and discuss the steps followed in creating the
personal signature file. Explain the role of ISDN and ISP in creation process.
Attach the image for all the process.
4. With the rise of social media, many small businesses have had to alter their
operational strategies to adapt. Social media affects business of all sizes in
several different ways. Because of social media, businesses must make their
brands more personal, market their products differently and communicate with
customers in new ways – Comment this statement with reasonable points.
2.7.5 (b) INFORMATION TECHNOLOGY
1. Few eBay users believe that the use of sniping software is unfair and that eBay
should prohibit its use. Present the facts and logical arguments that would
convince eBay to prohibit the use of sniping software.
2. Visit the website of Air India (www.airindia.in) & Spice Jet (www.spicejet.com)
and compare them.
3. Visit the applications area of www.oracle.com and www.microsoft.com to find
any difference between Oracle’s ERP and Microsoft’s Dynamics. Submit detailed
report regarding this.
4. Construct an ER diagram for a departmental store. Take the entities to define
different activities (like purchase, sales), different types of employees (e.g.
manager, supervisor), section (e.g. cosmetics, kids), customers and other
departments of the store. Take appropriate attributes to define the entities.
Construct appropriate table from the diagram.

M.B.A. Assignment/ 2nd Year/ AUP/709/ C-900
ANNAMALAI U